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Social Tools - Internet Summit

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Eric Boggs' presentation about social media tools at Internet Summit 10.

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Social Tools - Internet Summit

  1. 1. What social media tools do you need?<br />Eric Boggs<br />Founder, CEO – Argyle Social<br />Internet Summit<br />Nov 17, 2010<br />
  2. 2. Question the question…<br />What are my business objectives?<br />What are my goals?<br />What indicates success/failure?<br />What are my inputs/outputs?<br />
  3. 3. Objectives/Goals/Indicators<br />http://www.flickr.com/photos/rachel_s<br />
  4. 4. Social Tool Stack<br />The Internets, Interwebs, & Intertubes<br />External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc<br />Monitoring<br />Internal Platforms<br />Publishing/Engagement<br />Measuring<br />Web Analytics & CRM<br /> Enterprise Reporting<br />
  5. 5. An Important Editorial Aside<br />Social media marketing is neither free nor easy.<br />
  6. 6. Social Tool Stack<br />The Internets, Interwebs, & Intertubes<br />External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc<br />Monitoring<br />Internal Platforms<br />Publishing/Engagement<br />Measuring<br />Web Analytics & CRM<br /> Enterprise Reporting<br />
  7. 7. Monitoring Tools<br />Google Alerts is a powerful drug.<br />Product costs vary: Free - $500k.<br />Sentiment is neutral.<br />Tip: Beware of over-reacting.<br />
  8. 8. Publishing/Engagement Tools<br />Tweetdeck is free and fantastic.<br />SMM apps add workflow, automation.<br />Facebook-focused apps might apply:<br />Page administration.<br />White-label apps/contests.<br />Tip: Beware the tether.<br />
  9. 9. Measuring Tools<br />GA + Platform Analytics = Free<br />Aggregation makes life MUCH easier.<br />Look for much more innovation here.<br />Tip: Beware the 2-step process.<br />
  10. 10. Internal Platforms<br />Your blog is a treasure trove!<br />Sharing hooks.<br />Comment platforms.<br />Community apps & social commerce platforms socialize your site.<br />Tip: Beware renting vs owning.<br />
  11. 11. Deciding<br />http://www.flickr.com/photos/orinrobertjohn<br />
  12. 12. 3 Must-Have Integrations<br />Squeeze value out of links & redirects.<br />Use coupon systems to link offline.<br />External platform embeds.<br />
  13. 13. 3 Rookie Mistakes<br />I loves me some social media tools!<br />I’m too busy engaging!<br />Social media is free!<br />
  14. 14. Mandatory Homework<br />Define objectives/goals/indicators.<br />Revisit the framework.<br />Test, learn, rinse, repeat.<br />Work towards a small toolbox.<br />Track through to outcomes!<br />
  15. 15. Thank You Very Much!<br />Eric Boggs<br />eric@argylesocial.com<br />919.360.0238<br />Argyle Social will be in the Demo Showcase tomorrow.<br />
  16. 16. Bonus Hacks!<br />The Contact Importer Trick<br />Download your customer email list.<br />Set up a new Gmail account.<br />“Find your friends” on social platforms.<br />Invest accordingly.<br />
  17. 17. Bonus Hacks!<br />The Re-posting Trick<br />Assess your top-performing content.<br />Schedule posts for the next few months.<br />Get lots more traffic/interaction.<br />
  18. 18. Bonus Hacks!<br />The Content Nuggets Trick<br />Put together a brilliant piece of content.<br />Turn it into bite-sized nuggets.<br />Socialize far and wide.<br />Reap the rewards.<br />
  19. 19. Thank You Very Much!<br />Eric Boggs<br />eric@argylesocial.com<br />919.360.0238<br />Argyle Social will be in the Demo Showcase tomorrow.<br />

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