Social Media Myths
Busted!
Breaking Myths
Targeted likes
More likes

=

=

Target Audience

More Engagement

Blogging is the best PR

Contest partici...
Targeted likes

=

Target Audience

• Likes are bought
• Target audience is part of your “like”
audience
• Identify & opti...
More likes

=

More Engagement

• Likes can be misguided
• Engagement is generated
• Relevant engagement actually results ...
Blogging is the best PR

• Blogging is the latest hogwash
• Key is not the blogger, Key is in the
followers of the blogger...
Contest participants are Customers

• Contest participants are just that
‘participants’ not ‘customers’
• It can be a grea...
SMM has no ROI

• Social media is actually a greatest
advertising tool & yes you can measure
its return
• There are variou...
We think beyond mall activations
- Bringing concepts alive
We think beyond traditional PR
- Engagement
We think beyond Dig...
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5 social media myths busted

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With heavy load of information online here's helping you bust the believed myths (even by the claimed experts!) of social media in 5 slides. Share it!

Published in: Business, Technology
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5 social media myths busted

  1. 1. Social Media Myths Busted!
  2. 2. Breaking Myths Targeted likes More likes = = Target Audience More Engagement Blogging is the best PR Contest participants are Customers SMM has no ROI
  3. 3. Targeted likes = Target Audience • Likes are bought • Target audience is part of your “like” audience • Identify & optimize the target within your likes
  4. 4. More likes = More Engagement • Likes can be misguided • Engagement is generated • Relevant engagement actually results in conversions
  5. 5. Blogging is the best PR • Blogging is the latest hogwash • Key is not the blogger, Key is in the followers of the blogger (relevance to your product • Not just in the number of followers but in the “kind” of followers
  6. 6. Contest participants are Customers • Contest participants are just that ‘participants’ not ‘customers’ • It can be a great for engagement but not necessarily drive any purchase • To build the customers from the participants contest should be a brand building exercise
  7. 7. SMM has no ROI • Social media is actually a greatest advertising tool & yes you can measure its return • There are various analytical tools that will show you the engagement, likes, etc. • But another calculation is the value of your product and direct feedback
  8. 8. We think beyond mall activations - Bringing concepts alive We think beyond traditional PR - Engagement We think beyond Digital Marketing - Community Building We think beyond Rate cards - Customized solutions

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