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Arg0609事例調査

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Arg0609事例調査

  1. 1. What’s A R G ?
  2. 2. ARG STORY WORLD real web Magazine Blog Sites Walk Mail UGC Viral Wiki SNS
  3. 3. ARG ❶ STORY WORLD real web Sites Story Blog Walk Mail UGC Viral Wiki SNS
  4. 4. ARG ❶ STORY WORLD real web Sites Story Blog Walk Mail UGC Viral Wiki SNS
  5. 5. ARG
  6. 6. ARG
  7. 7. ARG ❷ STORY WORLD real web Magazine Blog Sites Walk Mail UGC Viral Wiki SNS
  8. 8. ARG ❷ STORY WORLD real web Magazine Blog Sites Walk Mail UGC Viral Wiki SNS
  9. 9. ARG ❷ STORY WORLD real web Magazine Blog Sites Walk Mail UGC Viral Wiki SNS
  10. 10. ARG ❷
  11. 11. ARG ❷ User Empowerment !!
  12. 12. LUPIN STEAL JAPAN PROJECT MPWorks, Inc. TK
  13. 13. LUPIN STEAL JAPAN PROJECT SNS UGC Real❶ TV Game Real❷ CR Real❸ PR
  14. 14. LUPIN STEAL JAPAN PROJECT SNS UGC Real❶ TV Game Real❷ CR Real❸ PR
  15. 15. LUPIN STEAL JAPAN PROJECT CM hole goal TV
  16. 16. UGC ARG STORY WORLD UGC real web
  17. 17. UGC ARG STORY WORLD UGC real web
  18. 18. UGC ARG UGC UGC Site (ex.twitter,YouTube)
  19. 19. UGC ARG UGC User Contents cf: Platform
  20. 20. UGC ARG UGC User Contents cf: Platform ARG

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