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Norwegian Air Final Presentation 2003

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Norwegian Air Final Presentation 2003

  1. 1. Norwegian Air Josh Stressman, Adam Winstanley, Stuart Parnell, Ashley Reynolds and Wayne Herring
  2. 2. Trip of a Lifetime <ul><li>7 to 14 Day Vacations </li></ul><ul><ul><li>Can go anywhere in the world </li></ul></ul><ul><li>Definitely an Adult Atmosphere </li></ul><ul><li>Entertainment on the Flight </li></ul><ul><ul><li>Bars </li></ul></ul><ul><ul><li>Lounges </li></ul></ul><ul><ul><li>Virtual Game Rooms </li></ul></ul><ul><li>Packages on the Trip </li></ul><ul><ul><li>Golf </li></ul></ul><ul><ul><li>Tours of the City </li></ul></ul>
  3. 3. Take a Trip With Us <ul><li>Can Combine Flights and Cruises </li></ul><ul><li>Frequent Flyers </li></ul><ul><ul><li>Free Drinks </li></ul></ul><ul><ul><li>Free Flights </li></ul></ul><ul><ul><li>Free Hotel Rooms </li></ul></ul><ul><li>Prices ranging from $10K to $18K for Flights and Hotels </li></ul><ul><li>A week in Hawaii for a Family of 4 at a nice hotel would run $8K. </li></ul>
  4. 4. Direct Marketing Tactics <ul><li>Use CRM Database </li></ul><ul><li>Direct Email, Mailers and Telemarketing </li></ul><ul><li>Customers who have used Norwegian Cruise Lines. </li></ul>
  5. 5. Direct Marketing Tactics <ul><li>Banner Ads </li></ul><ul><li>Travel Websites </li></ul><ul><li>Google Featured Links </li></ul>
  6. 6. Sales Promotions <ul><li>Give discounts to Cruise Passengers </li></ul><ul><li>Discount Cards </li></ul>
  7. 7. Sales Promotions <ul><li>Discounts if you Cruise and Fly </li></ul><ul><li>Discounts on Frequent Flying </li></ul>
  8. 8. Public Relations <ul><li>Talk Shows </li></ul><ul><ul><li>Celebrity talk </li></ul></ul><ul><ul><li>Going Green </li></ul></ul><ul><li>News </li></ul><ul><ul><li>Going green </li></ul></ul><ul><ul><li>New Style Vacations </li></ul></ul><ul><li>Newspaper, stations, etc. </li></ul><ul><ul><li>Hot New Way of Living </li></ul></ul>
  9. 9. Public Relations <ul><li>Give Away </li></ul><ul><ul><li>Celebrity and Random </li></ul></ul><ul><li>Charity Events </li></ul><ul><li>Norwegian Cruise Line Event </li></ul><ul><ul><li>Upgrade Random Customers </li></ul></ul><ul><ul><li>Internet </li></ul></ul>
  10. 10. Advertising Plan <ul><li>Print, TV, and Internet Ads </li></ul><ul><li>Dedicated Website </li></ul><ul><ul><li>www.norwegianair.com </li></ul></ul><ul><li>TV Ads run mainly on CNN, Golf Channel, and during major events </li></ul><ul><ul><li>i.e. Superbowl, Masters, World Series </li></ul></ul>
  11. 11. Advertising Plan <ul><li>Internet Ads will not be Banner </li></ul><ul><ul><li>CNET.com, Forbes.com, etc. </li></ul></ul><ul><li>Print Ads </li></ul><ul><ul><li>Golf Magazine, Forbeslife, Robb Report, Dupont Registry </li></ul></ul><ul><li>All Ads will be Similar in Color, Theme and Message </li></ul>
  12. 12. Introducing Norwegian Air Lines. Bridging the gap between cruise line fun with airline travel. Pebble Beach, St. Andrews, and The Bahamas in one week is now possible. norwegianair.com Pebble... The Old Course... The Bahamas
  13. 13. Luxury Vacation Redefined…. Introducing Norwegian Air Lines. Bridging the gap between cruise line fun with airline travel. Las Vegas, New York, and Paris in one week is now possible. norwegianair.com
  14. 14. QUESTIONS?

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