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Guide to a good investor pitch

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A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.

Published in: Business, Economy & Finance

Guide to a good investor pitch

  1. 1. Guide to a good venture pitch. Conquest 2007, BITS-Pilani Center for Entrepreneurial Leadership, BITS-Pilani
  2. 2. First Page <ul><li>This presentation intends to be a guideline for Conquest finalists. </li></ul><ul><li>The order followed by the slides is logical. Your presentation should have a similar structure. </li></ul><ul><li>Do not have too many slides. Ideally fifteen is good. </li></ul><ul><li>Format it well. Make it look beautiful and weed out all spelling mistakes. </li></ul><ul><li>Focus on your strengths, USP. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  3. 3. Introduction (1 slide) <ul><li>The most important slide. </li></ul><ul><li>What does your company do?(in one line) </li></ul><ul><li>Current status: </li></ul><ul><ul><li>Stage of the venture. Incorporated? </li></ul></ul><ul><ul><li>Any big clients or piloting partners? Testimonials? </li></ul></ul><ul><ul><li>Funded? </li></ul></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  4. 4. Stars <ul><li>List the most important points about your company. </li></ul><ul><ul><li>Strong management team. </li></ul></ul><ul><ul><li>Patents and unique technology or model. </li></ul></ul><ul><ul><li>USP </li></ul></ul><ul><ul><li>Attractiveness of the venture for investment. </li></ul></ul><ul><ul><li>Market trends, market growth rates. </li></ul></ul><ul><ul><li>Size of the target market. </li></ul></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  5. 5. Problem or the pain (1 slide) <ul><li>Describe the problem your venture aims to solve or the pain of the society it relieves. </li></ul><ul><li>How big is the problem? Mention data, statistics. </li></ul><ul><li>Why hasn’t it been solved before? </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  6. 6. Solution (1-2 slides) <ul><li>How does your venture solve the problem? </li></ul><ul><li>Why/how is it more effective than the current solutions, if any? </li></ul><ul><li>USP! </li></ul><ul><li>Describe your product or service in required amount of detail. </li></ul><ul><ul><li>The magic/technology behind it. Patented? </li></ul></ul><ul><ul><li>Important selling features. </li></ul></ul><ul><ul><li>Use simple diagrams, flow charts. Give screenshots/pictures. </li></ul></ul><ul><ul><li>Value addition to complimentary products or services available currently. </li></ul></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  7. 7. Testimonials (1 slide) <ul><li>Every investor needs proof about solution efficacy. </li></ul><ul><li>Why did your customer love you? </li></ul><ul><li>Response of existing clients. Use logos. </li></ul><ul><li>Or response to prototype by prospective clients/customers. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  8. 8. Market analysis (1-2 slides) <ul><li>Which market need are you meeting? </li></ul><ul><li>Describe the market. </li></ul><ul><ul><li>How big is it? </li></ul></ul><ul><ul><li>Growth rate? </li></ul></ul><ul><ul><li>Maturity. </li></ul></ul><ul><li>Product positioning. </li></ul><ul><li>Market Capture projections. </li></ul><ul><li>Marketing strategies. How will you reach the market? </li></ul><ul><li>Tip: always brilliant to describe a typical customer/client. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  9. 9. Business model (1-2 slides) <ul><li>What is the business model? Use flowcharts and diagrams. </li></ul><ul><ul><li>How will you make money? </li></ul></ul><ul><ul><li>Revenue strategy and model. </li></ul></ul><ul><ul><li>Economies of scale. </li></ul></ul><ul><ul><li>Describe distributor or franchise commission/rates, if applicable. </li></ul></ul><ul><li>Operations model. Use flowcharts and diagrams </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  10. 10. Competition analysis (1 slide) <ul><li>Who else is tackling the same problem? (direct competitors) </li></ul><ul><li>Why are you better? </li></ul><ul><li>Compare features on a table/matrix. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani Feature A Feature B Feature C Product A Yes Yes Yes Product B No Yes No Product C Yes Yes No
  11. 11. Management Team (1 slide) <ul><li>Who will run the show? </li></ul><ul><li>Relevance of experience/skills to role allotted. </li></ul><ul><li>Track record. </li></ul><ul><li>Who is missing? Solution. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  12. 12. Co-stars (1 slide) <ul><li>Technology development team. </li></ul><ul><li>Partners. </li></ul><ul><li>Board of advisors. </li></ul><ul><li>Board of directors. </li></ul><ul><li>Legal advisors. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  13. 13. Rollout plan (1 slide) <ul><li>Current status. </li></ul><ul><li>Rollout model. </li></ul><ul><ul><li>Strategy behind it. </li></ul></ul><ul><li>Timeline of the rollout. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  14. 14. Risks (1 slide) <ul><li>What reasons could lead to failure? </li></ul><ul><li>Regulatory risks. </li></ul><ul><ul><li>(Medical and financial ventures, beware.) </li></ul></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  15. 15. Exit strategy (1 slide) <ul><li>Acquisition? IPO? </li></ul><ul><li>Diversification? </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  16. 16. Financial summary (1-2 slides) <ul><li>Mention key assumptions. </li></ul><ul><li>Give key figures of revenue growth, profits, ROI. </li></ul><ul><li>Projections for next few years. </li></ul><ul><li>Mention breakeven period. </li></ul><ul><li>Tip: Do not show excel sheets, since you’ll never read them neither will the investor. Only gives a crammed look. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  17. 17. Funding summary (1 slide) <ul><li>Requirements and details. </li></ul><ul><li>Highlight ROI . </li></ul><ul><li>Breakup of spending. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  18. 18. Conclusion <ul><li>The points you want your investors to remember. </li></ul><ul><li>Re-highlight the attractiveness/strengths. </li></ul><ul><li>Funding requirements and ROI. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani
  19. 19. Thank You! Center for Entrepreneurial Leadership, BITS-Pilani
  20. 20. Final comments <ul><li>While bullets are effective. Nothing can beat diagrams and pictures. Use them generously. </li></ul><ul><li>Do not cram your slides. Speak more than your slide. </li></ul><ul><li>Use big text. </li></ul><ul><li>Practice and time your presentation. </li></ul>Center for Entrepreneurial Leadership, BITS-Pilani

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