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Engaging with Cultural Content on Ambient Displays by Areti Galani

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Presented in Urban Screens Conference, October 2007, Manchester.

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Engaging with Cultural Content on Ambient Displays by Areti Galani

  1. 1. Engaging with Cultural Content on Ambient Displays Areti Galani ICCHS, Newcastle University
  2. 2. Motivation • Understanding the situation • Calm technology ..as opposed to infrastructure-driven application • Cultural content …but not necessarily an art installation
  3. 3. Setting – Campus Coffee Café
  4. 4. Ethnographic approach • In-situ brief questionnaires • Observations • Space usage snapshots • Focus groups – Perceptions – Design ideas
  5. 5. Event recommendations Live object interpretation Blogboard
  6. 6. Spatial considerations • Ambient display • Position in the space & lighting – Visibility – Readability – Just over 40% of the customers sit facing the screen • Competition with other features of the space – Blackboards
  7. 7. Use • Opportunistic – Moment-long/glancing • The ‘fish tank’ effect (moving image attraction) – Passer-bys • In the fringes of main activity – On the way to places (e.g. the loo) – While queuing • A reminder/prompt – Complementary function
  8. 8. Sense of place • ‘European feeling’ – ‘Relaxed but smart’ • Informal & social – A place to meet friends • Public but also institutional – In the city and in the university – Boundary space • Diverse & multicultural
  9. 9. Content & Interaction • ‘Screen=information’ – Peripheral participation • Cultural – Current approach = good approach – No advertising – No sound • Relevant to place – Primacy of social function – Moderation
  10. 10. What’s next? • Explore the boundaries of people’s interaction with calm technology – Mobile phones • Explore ownership of content – Issues of privacy and moderation
  11. 11. Acknowledgements All staff and customers of Campus Coffee Café Student Union, Newcastle University Areti Galani areti.galani@ncl.ac.uk Chris Kray c.kray@ncl.ac.uk Keith Cheverest kc@comp.lancs.ac.uk

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