Of Hot Rodders and Hackers

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A synoptic look at hot rodding and DIY mechanic culture compared to contemporary software / internet hacking. Delivered at Stanford University 2012.10.27 by Reilly Brennan.

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  • Platform alone doesn’t produce innovation\nDistortions, see what other people can’t see\n
  • So different!\nTwo planes\nMoving into the machine age\nWedding ring\nAmazing clarity\nHow? Focal plane shutter\n
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  • Guyot in Delage? \n\n1962, MOMA\n\n
  • Rene Croquet in Th Schneider\nJune 17, 1913\n
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  • Two cars\nSupport vehicle\n
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  • 1913 assembly line\nPeak 1923\n\n
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  • Still unstable platform\n“Tinkering” by Kathleen Franz\n20 year beta test\n
  • Getting stable, supporting real entrepreneurs\n
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  • Earl Tupper\n“This invention relates to a removable top to be mounted over the rumble seat opening of automobiles. The top, when in position, provides with the back of the seat a complete enclosure for occupants of the rumble seat…for weather conditions. Furthermore the top is built in a collapsible frame that, when folded, maybe stored in the rumble seat.”\n
  • Melting cream running down side of cone into gutter\nGutter to catch melted cream running down side of cone\nCream runs back into cone through drain from gutter\n
  • George Albert Lyon\n5th most prolific inventor, behind Thomas Edison\nWheels, wheel covers\nBimini\n
  • Willard Walker Lifting Jack\nWalker Exhaust (Tenneco)\n
  • “Apple II moment”\nReal, reliable\nDemocratized power\n\n
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  • Lawn chair\nLightweight ethos\nRail job\n
  • Higher COG, improve forward ‘bite’\nChrysler team\n
  • Lightweight, small, innovative\n“Mouse” motor\nThin wall castings, stamped rockers\nOversquare (wider than long)\n\n
  • “High speed internet” moment\n
  • SBC book\n\n
  • Groundbreaking\nEvangelical\n
  • Evangelical\n
  • Smokey Yunick\nVic Edelbrock\n\n
  • Stable platform supports\nCulture\nDistortions, heroes\n
  • Larry Gordon Harris\n
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  • Of Hot Rodders and Hackers

    1. 1. Of Hot Rodders and HackersReilly Brennan, Revs Program at Stanford 1
    2. 2. Wozniak and Jobs, 1976Innovation Happens, Right? 2
    3. 3. Mark Zuckerberg, 2012Innovation Happens, Right? 3
    4. 4. 6502 chip, BASIC L.A.M.P. Stack, Web4
    5. 5. Automobiles Are The First TrueOpen-Source Platform 5
    6. 6. “Papa at 80km,” 1913 (Lartigue)6
    7. 7. Lindolfi animation7
    8. 8. Lindolfi recreation8
    9. 9. “Papa at 80/km,” 1913 (verso)9
    10. 10. Rene Croquet, Th Schneider10
    11. 11. Lartigue photo v BNF image11
    12. 12. First Camera at Age 810 Years Experience!Different machines, settings“Cheap” ExperimentationEarly Platform x Early Platform 12
    13. 13. FMC, 1909, NY - Seattle RaceEarly Auto Innovation:Not for (necessarily) for the people 13
    14. 14. FMC, 1909, NY - Seattle RaceEarly Auto Innovation:Not for (necessarily) for the people 14
    15. 15. Ford Highland Park facilityFirst Real PlatformModel T: Standard, interchangable parts;1 engine / 1 chassis / 9 bodies; cheap 15
    16. 16. Model T Production, 1909-19272,000,0001,000,000 0 1909 1911 1913 1915 1917 1919 1921 1923 1925 1927 16
    17. 17. Letter carrier with ski-modified Model T, 1926First Real Platform: Modular 17
    18. 18. Model T as saw millFirst Real Platform: Modular 18
    19. 19. Minister with mobile church, 1922First Real Platform: Modular 19
    20. 20. The FordOwner, Vol 4 Oct 1915Early platformnorms:sharing, learning“Motorists andmanufacturerspractically the samegroup of people” -Franz 20
    21. 21. Ford Model A sport coupe, 19281920 - 1930: Platform Heating Up 21
    22. 22. 1919: GMAC (time)1923: Peak Model T production1927: Ford Model A released1927: Inflection point replacement > new1929: Crash1932: Ford flathead V8 22
    23. 23. Removable Rumble Seat US Patent 2,002,5141920s: Platform Supports New Ideas 23
    24. 24. No-Drip Ice Cream Cone, 193624
    25. 25. Resilient Buffer US Patent 1,436,9961920s: Platform Supports New Ideas 25
    26. 26. Lifting Jack US Patent 1,927,3261920s: Platform Supports New Ideas 26
    27. 27. Henry Ford w/ V8, 1932Inflection Point: Ford Flathead V8 27
    28. 28. Henry Ford w/ V8, 1932Democratization of PowerSimple, innovativePost-Depression Racing BoomUbiquitous, DominantDrives Competition*Apple II moment* 28
    29. 29. Dick Kraft’s ‘Bug,’ 1950Open-Source Platform 29
    30. 30. ’49 Plymouth ‘High & Mighty’Open-Source Platform 30
    31. 31. 1955 Chevy Small-Block V8Complete Open-Source Nirvana 31
    32. 32. 1955 Chevy Small-Block V8Mechanical simplicity <> Knowledge maturityImproved road network (1956 IHS)Stable platformLongevity*Internet moment* 32
    33. 33. “How to Rebuild Your SBC”Complete Open-Source Nirvana 33
    34. 34. April 29, 1957 LIFEComplete Open-Source Nirvana 34
    35. 35. April 29, 1957 LIFEComplete Open-Source Nirvana 35
    36. 36. Smokey Yunick, Vic EdelbrockComplete Open-Source Nirvana 36
    37. 37. High School Hot Rod JamboreeComplete Open-Source Nirvana 37
    38. 38. Hot Rod Bandits, Nov 1955Complete Open-Source Nirvana 38
    39. 39. End 39
    40. 40. Further reading“Tinkering,” Kathleen Franz (U. Penn Press, 2005)“The Hot Rod Culture,” Gene Balsley, American Quarterly, Winter 1950“The Drag Racing Rage,” LIFE, April 29, 1957“Artistic Secrets of the Kodak,” Joseph August Lux, 1908“Three Stages of American Automobile Conscioussness,” James Flink,American Quarterly, Oct. 1972“How to Rebuild Your Chevy Small Block,” David Vizard, HP Trade, 1991 40
    41. 41. Notes and credits1. Photo via LIFE via Google Books http://goo.gl/nh1RG2. Photo via Bastia http://goo.gl/Ucmy93. Photo via JDLASICA http://goo.gl/pexsu5. Photo via LIFE via Google Books http://goo.gl/nh1RG6. Photo via Lartigue http://goo.gl/dFi3N7. Animation via lindolfi via LFP http://goo.gl/hkyR28. Photo via lindolfi via LFP http://goo.gl/hkyR29. Photo via Metropolitan Museum of Art http://goo.gl/BKOd410. Photo via BNF http://goo.gl/j4qN413. Photo via The Henry Ford http://goo.gl/eyVXX14. Photo via The Henry Ford http://goo.gl/hBu3o15. Photo via Ford http://goo.gl/JFYCq16. Data via MTFCA http://goo.gl/2QxIr17. Photo via Smithsonian http://goo.gl/FBoh018. Photo via Ford http://goo.gl/jG1Pv19. Photo via The Henry Ford http://goo.gl/RGmUU20. Photo via FordOwner via Google Books http://goo.gl/rTaup21. Photo via Ford http://goo.gl/wVxcx23. Photo via Google Patent http://goo.gl/rk3OV24. Photo via NAMH, PBS http://goo.gl/vr7JF25. Photo via Google Patent http://goo.gl/42y0l; GAL story in SI http://goo.gl/YxS8P26. Photo via Google Patent http://goo.gl/eK7lw27. Photo via Ford http://goo.gl/cCpgT29. Photo via HOTROD http://goo.gl/hw9cU30. Photo via HOTROD http://goo.gl/LRE2r31. Photo via GM Media http://goo.gl/5bQFc33. Photo via arepb http://goo.gl/2sxI934. Photo via LIFE via Google Books http://goo.gl/nh1RG35. Photo via LIFE via Google Books http://goo.gl/nh1RG36. Photo via GM http://goo.gl/hf80G; Photo via Kustomrama http://goo.gl/cXqV737. Photo via USC library http://goo.gl/0mmsV38. Photos via USC library http://goo.gl/L1Uu2Thank you to Walter P. Brennan for assistance in assembling the above. 41
    42. 42. AboutRevs Program at Stanfordhttp://revs.stanford.edu@stanfordrevsMorehttp://www.reillybrennan.com@reillybrennan 42

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