Social media: So what's all the fuss about?


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A copy of the slides used in a presentation to businesses, individuals and other organisations looking to learn more about Social Media.

Delivered to attendees at the Truro College Technology Fair held on the 10th & 11th September 2010.

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  • Social media: So what's all the fuss about?

    1. 1. Social Media...<br />So what’s all the fuss about?<br />Presented at the Truro & Penwith College Technology Fair – 10th & 11th September 2010<br />
    2. 2. Before we get started… Who Am I?<br />Aren Grimshaw<br />Social Media Consultant<br /><ul><li>I help businesses, organisations & individuals use Social Media sites more effectively.
    3. 3. I’ve worked in sales, marketing and media roles for over 10 years.
    4. 4. I’m co-founder of Cornwall Social Media Cafe
    5. 5. I was the lead organiser behind two Cornwall Twestivals& UK Regional Coordinator of Twestival UK 2010.</li></li></ul><li>What will I be talking about?<br />Social Media... What’s that all about?<br />What’s so wrong with the ‘real world’?<br />A whole new world of possibilities<br />The good, the bad & the ugly<br />How can I benefit from all this?<br />How can I help?<br />
    6. 6. What do I stand to gain from this talk?<br />Make yourself more employable<br />Discover new opportunities to connect with family & friends<br />Generate new business for your company<br />Get more from your interests and hobbies<br />Find new routes to express yourself<br />
    7. 7. Social Media...<br />What’s that all about?<br />
    8. 8. Image Credit:<br />
    9. 9. “Media for social interaction, using highly accessible and scalable publishing techniques.”<br />Wikipedia Definition - Source:<br />
    10. 10. or<br />“’s how people read, <br />discover and share<br />information.”<br />
    11. 11. The Key Aspects & Terminology<br />Web 1.0, 2.0 & 4.0<br />Real Time<br />Viral <br />Authenticity<br />User Generated Content (UGC)<br />Consumer Generated Media (CGM)<br />
    12. 12. What’s so wrong with the ‘real world'<br />
    13. 13. Image Credit:<br />
    14. 14. What’s so wrong with the real world?<br />Improved Technology<br />Changes in Society<br />Computing Power<br />Processor Power<br />Internet Speeds<br />Digital Cameras<br />iPods<br />Smartphones<br />iPhones / iPads<br />Generation Y / Net Gens<br />Out of Town Shopping<br />E-commerce<br />Longer Working Hours<br />Migration & Immigration<br />Erosion of Community Centres<br />The Age of Spin<br />
    15. 15. A Whole New World of Possibilities<br />
    16. 16.
    17. 17. Social Media Platforms<br />File Sharing Sites<br />Blogs<br />Social Networks<br />Social Bookmarks<br />Live Streaming<br />Forums<br />Wiki Sites<br />Aggregators<br />Review Systems<br />
    18. 18. Take a look at the Conversation Prism...<br />
    19. 19. What is Facebook?<br />Launched 2004 <br />500m Active Users<br />50% of users are between 25-49<br />
    20. 20. Latest Statistics<br />50% log on in any given day<br />150m+ access via mobile devices (and are twice as active)<br />35m+ users update their status each day<br />60m+ status updates posted each day<br />30bn+ pieces of content shared per month<br />Source:<br />
    21. 21. An Average user…<br />130+ Friends<br />55 minutes on the site per day<br />Is connected to 80 pages, groups &events<br />Adds 25 comments to content each month<br />Creates 90 pieces of content each month<br />Source:<br />
    22. 22.
    23. 23. Some Statistics<br />77% active internet users read blogs<br />133m+ blogs<br />55% more traffic<br />
    24. 24.
    25. 25. What is Twitter?<br /><ul><li>Blogging Platform
    26. 26. Social Network
    27. 27. Search Engine
    28. 28. Focus Group
    29. 29. News Wire</li></li></ul><li>Some Statistics<br />105m registered users<br />300k new users sign up per day<br />180m unique visitors per month<br />600m+ search queries on Twitter per day<br />
    30. 30. An Average user…<br />Is 31 <br />Has 126 Followers<br />75% of traffic comes from third-party apps<br />37% of active users use their phone to update<br />
    31. 31. Location<br />Web Address<br />Avatar<br />Bio<br />
    32. 32. What is LinkedIn?<br />‘Professional Network’<br />65m+ members <br />150 industries<br />200 countries / territories <br />
    33. 33. Some Statistics<br />1 new user per second <br />£68,000 Average earnings <br />46% decision makers<br />
    34. 34.
    35. 35. The Good, The Bad & The Ugly<br />
    36. 36. The Good, The Bad & The Ugly<br />New opportunities<br />To connect<br />To express<br />To understand<br />To explore<br />Privacy<br />Identity Theft / Cyber Crime<br />
    37. 37.
    38. 38. How can I benefit from all this?<br />Some Practical Projects...<br />
    39. 39. Make yourself more employable...<br />Upload your CV to LinkedIn<br />Demonstrate your expertise online<br />Keep a blog (Wordpress / Posterous)<br />Use file sharing sites<br />Research potential employers<br />Ensure the search engines give you a clean bill of health<br />
    40. 40. Connect with friends and family<br />What members of your family would you like to get closer with? <br />What friends have you lost touch with but would rather not have?<br />Search for them on social networks<br />Use Social Networks such as Facebook to share your stories (use privacy settings)<br />Look for mutual interests<br />
    41. 41. Generate new business<br />Keep the ‘VCP rule’ in mind<br />Provide better customer service<br />Be human<br />Attend a Business Link Social Media workshop to learn how to develop a strategy<br />
    42. 42. Get more from hobbies and interests<br />Join Facebook Groups<br />Search Twitter for people with similar interests<br />Subscribe to blogs<br />Visit forums<br />Use the Google Search Options<br />
    43. 43.
    44. 44. Express your opinions<br />Add comments to stories and blogs<br />Start your own blog<br />Open a Twitter account<br />
    45. 45. How can I help?<br />Explaining How…<br />I offer training & tuitionin the theory and practical application of Social Media tools and platforms, as well as coaching and support to individuals or teams.<br />Explaining What…<br />Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet a set of objectives.<br />Explaining Why…<br />This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results. <br />Doing it…<br />I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you. This may include setting privacy settings or helping upload a CV to LinkedIn. <br />
    46. 46. Getting in touch<br />Search for “arengrimshaw” on Google<br />Or<br />Tel: 01872 273103<br />Mob: 07598 242212<br />Email:<br />Web:<br />