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8 Tendencias Visuales para 2015

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La sociedad cambia, y con ello las tendencias. En la presentación "8 Tendencias Visuales para 2015" se repasa cómo se representan visualmente tendencias detectadas en la sociedad/comportamientos del público. Y cómo todas estas tendencias se pueden aplicar en la creación de contenidos para nuestros clientes.

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8 Tendencias Visuales para 2015

  1. 1. 8TENDENCIASVISUALES Cómo influyen las imágenes en los contenidos.
  2. 2. Conocer 8 tendencias visuales para el 2015. Arena se inspira en las tendencias que propone Getty Images para este año. 2 QUÉ PUEDES ESPERAR DE ESTA PRESENTACIÓN
  3. 3. POINT OFVIEW Se han convertido en tendencia los deportes y las imágenes de género lifestyle desde el punto de vista “en primera persona”. ! Con la irrupción de GoPro, Narrative Clip, etc. las cámaras son protagonistas. Selfies, familia, trabajo, representados de modo más auténtico e íntimo. 3
  4. 4. LETTERBOX LOOK TODO es imagen y el mensaje visual es lo más relevante, el punto de partida para contar la historia. ! La página tiene formato landscape (2.35:1), muy amado por directores de cine. ! 4
  5. 5. La tendencia es diseñar para móviles y adaptar después a desktop y otros formatos. ! 5
  6. 6. BUSY WITH BOXES Los mensajes están más elaborados, contienen más datos, hay más que descifrar. ! Más capas, más texto, más de todo. El usuario ya es experto en “leer” imágenes. Las piezas pueden contener más información.
  7. 7. MONO CHRO MATIC COLOR Aunque hay colores, se busca un tono monocromo. Mucho blanco y negro, tonos suaves simulando la luz nórdica. Imagen sofisticada y contemporánea. También una paleta de colores suaves, fríos y con muy poco contraste. !
  8. 8. DYNAMIC WOMEN Mujeres enérgicas con trabajos, vidas y cuerpos imperfectos. (Aunque este no es el mejor ejemplo). ! ! ! !
  9. 9. ! ! Mostradas como expertas, trabajadoras, formando parte de un equipo. Se celebra la identidad y la individualidad. ! !
  10. 10. SUPERSTILL LIFE Creatividad en la representación de objetos inanimados. ! Imágenes de inner working ayudan a visualizar de manera sencilla el trabajo de marcas de ingeniería, tecnología, etc. Muestra autenticidad y profesionalidad. 10
  11. 11. ALL KINDS OF PEOPLE Gente real. No sólo gente guapa, modelos y cuerpazos. Esto concede autenticidad a las marcas y las muestra como abiertas y conscientes de la diversidad del mundo. 11
  12. 12. 12 El mundo está envejeciendo y así se plasma.
  13. 13. 13 Androginia, transexualidad, homosexualidad MOLAN. ! Evolución de los géneros. No más roles clásicos: mamá, papá, dos niños. “Transgender” moment. !
  14. 14. – Anna Wintour, Editor-in-chief of AmericanVogue “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” 14
  15. 15. ! • Cada marca tiene su propia identidad, hay que respetarla PERO • Siempre hay un poquito de margen. ¡Atrévete a proponer! La vida real: 15
  16. 16. TAKEAWAYS Los puntos de vista son más personales. ! El landscape es el nuevo cuadrado. ! El visual storytelling será más sofisticado. ! El monocromo es el “color” del año. ! Los visuales deben inspirar nuestros sentidos. ! El Still life se considera una forma de arte. ! La humanidad es diversa. ! Las mujeres están a tope. 16
  17. 17. También puedes inspirarte en Unsplash Pexels Wellcome images Flickr Shutterstock Pixabay 17
  18. 18. APPLE GALLERY http://www.apple.com/iphone/world-gallery/
  19. 19. SPEEDO http://explore.speedousa.com/experience/fueledbywater/#/video/fueled-by-water/
  20. 20. GRACIAS Esther Carabasa

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