Channel 4

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Channel 4 UK

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Channel 4

  1. 1. Channel 4 UK Alejandro Reid Canal 13
  2. 2. History <ul><li>Before: BBC1 BBC2 ITV </li></ul><ul><li>1982: Channel 4 was born (act of parliament) second commercial broadcaster </li></ul><ul><li>Until 1990 was under IBA </li></ul><ul><li>After 1990 = public corporation </li></ul><ul><li>In 1995 the strategy changed: more public signals </li></ul>
  3. 3. P&L
  4. 4. Signals <ul><li>Film Four, FilmFour+1, Film Four Weekly , available in cable and Sky. </li></ul><ul><li>In July 2006, Film Four will be also available in freeview. The other signals are: Channel 4 (this beings the main one), E4 T4, More 4, 4 Learning and Quiz Call. </li></ul>
  5. 5. Audience
  6. 6. Main Channels
  7. 7. Impact on Shares
  8. 8. Income
  9. 9. Group v/s Channel
  10. 10. Shares
  11. 11. Not Switching
  12. 12. Network Mix
  13. 13. Share by Platform
  14. 14. Edificio
  15. 15. Shares

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