Core+Paths: A Design Framework for Findability, Prioritization and Value
Core+Paths Are Gjertin Urkegjerde Halland Mona Sverrbo Halland Senior Information Architects A Design Framework for Findability, Prioritization and Value
(1) Sin of Abstraction ” When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all .” - Joel Spolsky
How to design for Core+Paths Offer relevant Outward Paths from the Core (Calls to Action that meet user, business and social needs) Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available) Prioritize and design the Core (satisfy user goals through prioritized content and functionality)
Core, Inward and Outward Paths Core Most optimal unit of consumption Balance business and user goals
Example: Municipality Core: Services , i.e. kindergarden Frontpage Internal search Google/SEO Incoming links Newsletters Brochures RSS feeds Online application Offline application Contacts Print Forward to friend Map of kindergardens Links to kindergardens
User goals Business Goals Inward Paths Outward Paths Calls to action Trigger words Core elements Core content/functionality Supporting information, navigation and Outward Paths
Designing Inward Paths to the Core Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO
Outward Paths: Calls to action Add to cart Buy used Add to wish list Others who bought… You might also.., Rate this item Tag this item
Themes and References Calls to Action Captology Persuasion Tunelling Rhetorics Kairos Persuasion Paths Conversion Statistics ROI Social Design Tagging Recommendation Systems Viral Marketing Social Media Optimization Inward Paths Core Outward Paths Findability Prioritization Value Epicenter Design Copy as interface Simplicity Getting Real Adaptive Design Agile Development Flow Human Information Interaction Sensemaking Hub-Spoke IA2.0 Microformats Semantic Web APIs Personal InfoClud Search Engine Optimization Ads Links Search Marketing Feeds Newsletters Affiliates Information scent Offline marketing Site navigation Facets Residue Attraction Tags Taxonomies Site Search Best Bets Link-rich frontpages
The Doughnut Problem ? Strategy Personas Sitemaps Wireframes User journeys Prototypes Ontologies Taxonomies Use Cases Process Flows Scenarios Usier stories Affinity Diagrams Controlled Vocabularies
Editor's Notes
I have been an IA for the last 10 years, and over these years I have come to one simple insight. So this insight obiviously took me some time to arrive to – and that’s why I’m so excited to get this opportunity to share it with you guys. I have come to believe is that one small change in our thinking as IAs could possibly help all of us make better, more relevant and more valuable products. Let’s see if you agree…