Sustainable Action Canmore

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Sustainable Action Canmore

  1. 1. Sustainable Action Canmore <ul><li>A community-wide social marketing program </li></ul><ul><li>Ultimate goal - encourage residents to behave in environmentally sustainable ways </li></ul><ul><li>Create social norms about sustainable behaviour, as neighbours participate </li></ul>
  2. 2. Social Marketing <ul><li>Identify barriers and benefits to sustainable behaviour </li></ul><ul><li>Design a strategy that utilizes behaviour change tools – helps overcome barriers </li></ul><ul><li>Personal, face-to-face communication </li></ul><ul><li>Ask people to commit to one behaviour </li></ul><ul><li>Prompt for success </li></ul><ul><li>Follow up and ask for another </li></ul>
  3. 3. Sustainable Action Canmore <ul><li>Canvassing team visit Canmore dwelling units (2x if necessary) </li></ul><ul><li>Ask resident to commit to one sustainable action </li></ul><ul><ul><li>Reduce GHG, water use, waste </li></ul></ul><ul><li>Follow up phone call – encourage another action </li></ul><ul><li>Reinforce overall commitment to sustainability </li></ul>
  4. 4. Incentives presented at each home’s door <ul><ul><li>Choice of </li></ul></ul><ul><ul><li>Reusable cloth bag (waste reduction) </li></ul></ul><ul><ul><li>CFL light bulb or tire pressure gauge (energy reduction) </li></ul></ul><ul><ul><li>Low-flow showerhead (water reduction) </li></ul></ul><ul><ul><li>And </li></ul></ul><ul><ul><li>Prompts for program and action </li></ul></ul><ul><ul><li>Info brochure and </li></ul></ul><ul><ul><li>Sustainability at home: a toolkit by AREF </li></ul></ul>
  5. 5. Program Prompt
  6. 6. Action Prompts
  7. 7. Removal of Barriers <ul><li>Showerheads were replaced during visit and old showerheads taken with canvasser (drop off also an option) </li></ul><ul><li>Tire pressure gauges were given out after proper tire pressure for individual’s vehicle was determined </li></ul>Trading for low-flow showerhead
  8. 8. <ul><li>7,116 homes occupied (partial or full) in Canmore </li></ul><ul><li>Visited 6,110 homes at least once (some not accessible – i.e. private buildings) </li></ul><ul><li>If not home made 2 nd visit where possible (3,565 second visits made) </li></ul>Sustainable Action Canmore
  9. 9. Sustainable Action Canmore Results <ul><li>Increased commitment to sustainable behaviours </li></ul><ul><li>Increased awareness of Town’s and Biosphere Institute’s environmental programs </li></ul><ul><li>Action towards the Town’s Vision </li></ul><ul><li>Community commitment to environmental stewardship </li></ul>
  10. 10. Sustainable Action Canmore: <ul><li>Canvassers visited over 6,100 homes, (51% response rate) </li></ul><ul><li>Of those contacted, 92% participated </li></ul><ul><li>An additional 521 homes participated via booths </li></ul><ul><li>Overall 3,404 different Canmore households committed to the program </li></ul><ul><li>Follow-up survey response rate = 31%, with 92% using the sustainable action item </li></ul>
  11. 11. Sustainable Action Canmore Made possible with the support of the following: Alberta Real Estate Foundation Town of Canmore Anonymous Donors

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