Turning	  your	  clients	  into	     loyal	  ambassadors	  
Social	  Media	  will	  see	  the	  steepest	  growth	             of	  any	  channel	  (Forecast	  2009-­‐14)*	       •  ...
Social	  Networks	  are	  the	  marke6ng	  and	          selling	  channels	  of	  the	  future.	  •  Increase	  clients’	...
Challenging	  to	  manage	  Social	  Media	     efficiently	  with	  the	  tools	  available	  today	  •  Difficul6es	  to	  i...
Voolgo	  is	  a	  B2B	  online	  service	  that	  allows	  to	  manage	  Social	  Networks	  communica6on	  efficiently	  	 ...
How does Voolgo works	                         $	  
Voolgo	  benefits	     Communica6on	                                                  Mone6ze	  on	  your	                 ...
Business	  Model	                                         Voolgo	                                         Partner	        ...
Best	  case:	  Ticinoinfo	  SA	  •  Ticinoinfo	  SA	  is	  a	  services	  society	  born	  in	  1997	     which	  takes	  ...
What’s	  next?	                                                                          Level	  of	                      ...
Thanks	  for	  your	  a_en6on	  For	  ques6ons	  please	  contact	  	  giancarlo.conte@voolgo.com	  –	  CEO	  andrea.reali...
Voolgo turning clients into loyal ambassadors 20111007
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Voolgo turning clients into loyal ambassadors 20111007

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Voolgo turning clients into loyal ambassadors 20111007

  1. 1. Turning  your  clients  into   loyal  ambassadors  
  2. 2. Social  Media  will  see  the  steepest  growth   of  any  channel  (Forecast  2009-­‐14)*   •  Social  Media  marke6ng  spending  in  2014  $3.1b.   •  Social  Media  marke6ng  spending  average  growth   rate  34%  (Search  Engine  Marke6ng  15%).   •  Agency  fees  for  Social  Media  campaigns  $1.2b.  *  US  Market   Source:  S.  Van  Boskirk-­‐  US  Interac6ve  Marke6ng  Forecast,  2009  to  2014  –  Forrester  Reasearch  July  30,  2009  
  3. 3. Social  Networks  are  the  marke6ng  and   selling  channels  of  the  future.  •  Increase  clients’  base  by  referrals.  •  Build  reputa6on  based  on  credibility  and   transparency.  •  Early  catch  and  quickly  react  to  market  changes.  •  Reduce  ads  expenditure  by  exploi6ng  free   communica6on  channels.  
  4. 4. Challenging  to  manage  Social  Media   efficiently  with  the  tools  available  today  •  Difficul6es  to  iden6fy  your  influencers,  i.e.   ambassadors.  •  Increasing  number  of  Social  Networks  available  on   the  market.  •  Informa6on  overflow  and  visibility  danger  due  to   rapidly  growing  number  of  people  and  businesses   using  Social  Networks  and  the  change  from  a   bidirec6onal  to  a  mul6direc6onal  communica6on.  
  5. 5. Voolgo  is  a  B2B  online  service  that  allows  to  manage  Social  Networks  communica6on  efficiently     •  Analyze  your  Social  Media  and  iden6fy  your  top   influencers  across  the  networks  (e.g.  Facebook,   Twi_er,  …).     •  Align  their  campaigns  with  your  goals,  target  the  right   audience  and  define  the  right  channels.     •  Prepare,  review  and  schedule  your  Social  Media   campaign  content.     •  Measure  your  success,  mone6ze  on  your  campaign   and  reward  the  loyal  ambassadors  based  on   performance.  
  6. 6. How does Voolgo works   $  
  7. 7. Voolgo  benefits   Communica6on   Mone6ze  on  your   Loyal  ambassadors   efficiency   campaigns  •  Target  the  right   •  Bind  your  clients   •  Measure  the   audience   and  turn  them   success  of  your  •  Communicate   into  loyal   campaign   with  the  right   ambassadors   •  Gain  visibility  on   channels   •  Increase  your   the  Social  •  Communicate   network  through   Networks  and  on   with  the  right   referrals   the  Internet.   content  using  the   •  Reward  your  best   right  tone.   ambassadors      
  8. 8. Business  Model   Voolgo   Partner   Access  to  Voolgo   Voolgo   Customer  Phase  1   Pay  per  Campaign   Monthly  fee  
  9. 9. Best  case:  Ticinoinfo  SA  •  Ticinoinfo  SA  is  a  services  society  born  in  1997   which  takes  care  and  distributes  touris6c  data   about  the  Ticino  region.    •  Ticinoinfo  SA  uses  Social  Media  channels  such  as   Twi_er  (947  followers),  Facebook  (4’000  fans)  and   Youtube  (10k  views/day)  •  Ticinoinfo  SA  has  decided  to  pilot  with  Voolgo  
  10. 10. What’s  next?   Level  of   difficulty  Introduce  geo-­‐loca6on  features  Create  compulsive  campaigns  for  people   L  sikng  around  you  Affiliate  program  Borrow  a  channel  from  a  third  party  for  a   M  campaign  E-­‐commerce  func6onali6es  Enable  and  allow  electronic  transac6ons   M  for  campaigns  (e.g.  coupons).  
  11. 11. Thanks  for  your  a_en6on  For  ques6ons  please  contact    giancarlo.conte@voolgo.com  –  CEO  andrea.realini@voolgo.com  -­‐  SVP  Business  Development     www.voolgo.com  

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