Voolgo turning clients into loyal ambassadors 20111007
Turning your clients into loyal ambassadors
Social Media will see the steepest growth of any channel (Forecast 2009-‐14)* • Social Media marke6ng spending in 2014 $3.1b. • Social Media marke6ng spending average growth rate 34% (Search Engine Marke6ng 15%). • Agency fees for Social Media campaigns $1.2b. * US Market Source: S. Van Boskirk-‐ US Interac6ve Marke6ng Forecast, 2009 to 2014 – Forrester Reasearch July 30, 2009
Social Networks are the marke6ng and selling channels of the future. • Increase clients’ base by referrals. • Build reputa6on based on credibility and transparency. • Early catch and quickly react to market changes. • Reduce ads expenditure by exploi6ng free communica6on channels.
Challenging to manage Social Media eﬃciently with the tools available today • Diﬃcul6es to iden6fy your inﬂuencers, i.e. ambassadors. • Increasing number of Social Networks available on the market. • Informa6on overﬂow and visibility danger due to rapidly growing number of people and businesses using Social Networks and the change from a bidirec6onal to a mul6direc6onal communica6on.
Voolgo is a B2B online service that allows to manage Social Networks communica6on eﬃciently • Analyze your Social Media and iden6fy your top inﬂuencers across the networks (e.g. Facebook, Twi_er, …). • Align their campaigns with your goals, target the right audience and deﬁne the right channels. • Prepare, review and schedule your Social Media campaign content. • Measure your success, mone6ze on your campaign and reward the loyal ambassadors based on performance.
Voolgo beneﬁts Communica6on Mone6ze on your Loyal ambassadors eﬃciency campaigns • Target the right • Bind your clients • Measure the audience and turn them success of your • Communicate into loyal campaign with the right ambassadors • Gain visibility on channels • Increase your the Social • Communicate network through Networks and on with the right referrals the Internet. content using the • Reward your best right tone. ambassadors
Business Model Voolgo Partner Access to Voolgo Voolgo Customer Phase 1 Pay per Campaign Monthly fee
Best case: Ticinoinfo SA • Ticinoinfo SA is a services society born in 1997 which takes care and distributes touris6c data about the Ticino region. • Ticinoinfo SA uses Social Media channels such as Twi_er (947 followers), Facebook (4’000 fans) and Youtube (10k views/day) • Ticinoinfo SA has decided to pilot with Voolgo
What’s next? Level of diﬃculty Introduce geo-‐loca6on features Create compulsive campaigns for people L sikng around you Aﬃliate program Borrow a channel from a third party for a M campaign E-‐commerce func6onali6es Enable and allow electronic transac6ons M for campaigns (e.g. coupons).
Thanks for your a_en6on For ques6ons please contact email@example.com – CEO firstname.lastname@example.org -‐ SVP Business Development www.voolgo.com