Human      Centered      Design      How to Create Innovative Products, Services & Processes                              ...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
1. ABS-CBN      8. family         15. victory          2. money        9. world          16. problem          3. teapot   ...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
“What we are trying to                              solve isn’t solvable by                            one department anym...
“I stopped trying                                   after I was defeated                                      at every tur...
“We have a new idea                               for delivering services,                                 but money flows ...
“I want to                                            be innovative,                                         but not so in...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
A.                                 Quantitative                                                                           ...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
IDENTIFY      OPPORTUNITIES                                       PATTERNS              TIME                             S...
9                design                     thinkingTuesday, March 22, 2011                       habits.
1. Take Risks,                     Guess &                               Make Mistakes.Tuesday, March 22, 2011
2. Question &                        Daydream.Tuesday, March 22, 2011
3. Create Value.Tuesday, March 22, 2011
What do consumers really buy?                          Consumers buy dreams.             beauty                           ...
4. Stimulate your senses.Tuesday, March 22, 2011
5. Life Learner Mentality.Tuesday, March 22, 2011
6. Spirit of         ExcellenceTuesday, March 22, 2011
7. Rest, Eat Healthy.Tuesday, March 22, 2011
8. Collaborate.Tuesday, March 22, 2011
9.                               (FILL IN THE BLANK)Tuesday, March 22, 2011
DimensionsTuesday, March 22, 2011
New                                              Human                          Ideas,                          Concepts. ...
C   A                          R   ETuesday, March 22, 2011
Creating Phase                Advancing Phase                                       C                                     ...
Auditory               Visual             Tactile / Kinesthetic                 podcasts           videos               to...
Synthesizing TipsTuesday, March 22, 2011
Who/                           Why? What?                                    How                          How?     Much?  ...
Total Brain sense processing capacity                                            = sight                                  ...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Mind MapsTuesday, March 22, 2011
Learning   Communicating                Overviewing       Planning             Concentrating        Meetings              ...
Left      RightTuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
The 25ft Boeing Mind Map                 by Dr Mike Stanley                                      Saved Boeing $11,000,000T...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
1.    Landscape     2.    Central Image     3.    Colors (@ least 3)     4.    Branches     5.    Keywords     6.    Image...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Base BehaviorsTuesday, March 22, 2011
DISC       Behavioral TraitsTuesday, March 22, 2011
Results focused      Direct      Asks “What?”      Get it done!      Active              Questioning      • Fast-Paced    ...
Enthusiastic         Sociable         Asks “Who?”         Get approval/         recognition         Active           Accep...
Patient         Loyal         Asks “How?”         Get along         Accepting          Thoughtful         • People Focused...
Accuracy focused         Analytical         Asks “Why?”         Get it right         Thoughtful         Questioning       ...
Tuesday, March 22, 2011
+ Micro Expressions, eye patterns, truths             + Main themes learned             + Things that prompt shifts in beh...
Qualitative                           5. Bu                                                                  6. Be        ...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
One time, ...       Talk about what actually happened.    AVOID:       Begin stories with:                                ...
Write/draw info that you find:                          SURPRISING                          INTERESTING                    ...
Tuesday, March 22, 2011
Work together as a team to      decide how to create buckets      or themes.      Arrange & re-arrange the post-      its ...
Pattern!                                           Pattern              Pattern!                                     Patte...
COMBINE different pieces of       information to create a “BIG       PICTURE” insight.       BUILD OFF of existing insight...
Tuesday, March 22, 2011
:/ UNPRODUCTIVE QUESTIONS                              VS.                 :) Questions with the Intention of             ...
:/Tuesday, March 22, 2011
Verification questions                          The answers to that are already                          known to you or t...
Closed questions            These can be answered "yes", "no" , or "I can":                   “Can you tell us what DISC s...
Rhetorical questions                   The answer is given within the question.                     "In what year was the ...
Agreement questions           These seek agreement with your opinion or answer:                 "This is really the best s...
:)          Questions with the Intention             of Inviting ThinkingTuesday, March 22, 2011
APPROACHABLE VOICE                          Your voice pattern (paralanguage):                               Tone, Pace, R...
PLURALS                “What are some of your goals?”                “What ideas do you have?”                “What outcom...
INVITATIONAL STEMS                     “As you recall….”                     “As you anticipate…….”                     “A...
TENTATIVENESS            "What hunches do you have that            may explain this situation?”            “In what other ...
THE POWER OF                          “How might...”                 o “How Might We Carry Our Personal                   ...
THE POWER OF                          “How might...”              Imagining a new role for media:              “How might ...
THE POWER OF                          “How might...”              Reinventing Health:              How might we raise a ge...
THE POWER OF                          “How might...”              New Product:              How might our products protect...
THE POWER OF                          “How might...”              New Service:              How might we connect more inti...
Stick by                          the rules.Tuesday, March 22, 2011
Conversation                                             Topic                              Judgement                     ...
Tuesday, March 22, 2011
Vote!Tuesday, March 22, 2011
Brainstorm                       Guided by the rules given to                      you, brainstorm ways to solve          ...
A.                                  GUIDELINES                                                                     B.     ...
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Tuesday, March 22, 2011
Prototype                   Think of practical ways to make                    your brainstorm ideas happen.              ...
Death and life are in the power of the tongue.                             Proverbs 18:21Tuesday, March 22, 2011
THANK                          YOU ;)                          evillarama@gmail.comTuesday, March 22, 2011
Human      Centered      Design with      Mind Mapping      with Eric VillaramaTuesday, March 22, 2011
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Hcd workshop

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Hcd workshop

  1. 1. Human Centered Design How to Create Innovative Products, Services & Processes with Eric VillaramaTuesday, March 22, 2011
  2. 2. Tuesday, March 22, 2011
  3. 3. Tuesday, March 22, 2011
  4. 4. 1. ABS-CBN 8. family 15. victory 2. money 9. world 16. problem 3. teapot 10. Egypt 17. Unilab 4. fruits 11. items 18. confused 5. computer 12. Philippines 19. Pacquiao 6. wingspan 13. picnic 20. products 7. time 14. finance 21. associationTuesday, March 22, 2011
  5. 5. Tuesday, March 22, 2011
  6. 6. Tuesday, March 22, 2011
  7. 7. Tuesday, March 22, 2011
  8. 8. Tuesday, March 22, 2011
  9. 9. Tuesday, March 22, 2011
  10. 10. Tuesday, March 22, 2011
  11. 11. “What we are trying to solve isn’t solvable by one department anymore, but any attempt to work across our company is shut down.” Politics and miscommunication disrupt efforts to promote collaboration and innovationTuesday, March 22, 2011
  12. 12. “I stopped trying after I was defeated at every turn.” Employees have no defined process for introducing and exploring new ideasTuesday, March 22, 2011
  13. 13. “We have a new idea for delivering services, but money flows to what’s ‘familiar.’” Without effective measures of success, companies cant justify an R&D budgetTuesday, March 22, 2011
  14. 14. “I want to be innovative, but not so innovative that anyone will pay attention.” Companies reward the status quoTuesday, March 22, 2011
  15. 15. Tuesday, March 22, 2011
  16. 16. Tuesday, March 22, 2011
  17. 17. A. Quantitative GUIDELINES B. 20 1. One conversation @ a time 2. Stay focused on the topic 3. Defer judgement C. 80 4. Encourage wild ideas Qualitative 5. Build on the ideas of others shortlist solutions 6. Be visual 7. Go for quantity FY NTI IDEDESIRABILITY TECHNICAL FEASIBILITY FINANCIAL VIABILITYTuesday, March 22, 2011
  18. 18. Tuesday, March 22, 2011
  19. 19. Tuesday, March 22, 2011
  20. 20. Tuesday, March 22, 2011
  21. 21. IDENTIFY OPPORTUNITIES PATTERNS TIME STORIES SOLUTIONS PROTOTYPES OBSERVATION IMPLEMENTATIONTuesday, March 22, 2011
  22. 22. 9 design thinkingTuesday, March 22, 2011 habits.
  23. 23. 1. Take Risks, Guess & Make Mistakes.Tuesday, March 22, 2011
  24. 24. 2. Question & Daydream.Tuesday, March 22, 2011
  25. 25. 3. Create Value.Tuesday, March 22, 2011
  26. 26. What do consumers really buy? Consumers buy dreams. beauty popularity safety sex appeal financial freedom glowing health home Research from adage.com, 2010Tuesday, March 22, 2011
  27. 27. 4. Stimulate your senses.Tuesday, March 22, 2011
  28. 28. 5. Life Learner Mentality.Tuesday, March 22, 2011
  29. 29. 6. Spirit of ExcellenceTuesday, March 22, 2011
  30. 30. 7. Rest, Eat Healthy.Tuesday, March 22, 2011
  31. 31. 8. Collaborate.Tuesday, March 22, 2011
  32. 32. 9. (FILL IN THE BLANK)Tuesday, March 22, 2011
  33. 33. DimensionsTuesday, March 22, 2011
  34. 34. New Human Ideas, Concepts. (Imagineers) C Creators A Advancers Component Managers. (Empathic) Analytical, F Flexers Deliver Logic-based, Systemic (Devil’s Advocate) R Refiners E Executors Concrete Results (Results Driven)Tuesday, March 22, 2011
  35. 35. C A R ETuesday, March 22, 2011
  36. 36. Creating Phase Advancing Phase C Creators A Advancers Refining Phase R Refiners E Executors Executing PhaseTuesday, March 22, 2011
  37. 37. Auditory Visual Tactile / Kinesthetic podcasts videos touching audiobooks computers assembling/ music pictures building rhyming timelines object songs diagrams/charts manipulation stories mindmapping mindmapping live lectures reading acting out/moving reading outloud research drawing/coloring meetings word notetaking writing, copyingTuesday, March 22, 2011
  38. 38. Synthesizing TipsTuesday, March 22, 2011
  39. 39. Who/ Why? What? How How? Much? When? Where?Tuesday, March 22, 2011
  40. 40. Total Brain sense processing capacity = sight = hearing = taste = touch = smell ERIC’s BRAINTuesday, March 22, 2011
  41. 41. Tuesday, March 22, 2011
  42. 42. Tuesday, March 22, 2011
  43. 43. Tuesday, March 22, 2011
  44. 44. Mind MapsTuesday, March 22, 2011
  45. 45. Learning Communicating Overviewing Planning Concentrating Meetings Memorizing Training Organizing Thinking Presenting Problem SolvingTuesday, March 22, 2011
  46. 46. Left RightTuesday, March 22, 2011
  47. 47. Tuesday, March 22, 2011
  48. 48. Tuesday, March 22, 2011
  49. 49. The 25ft Boeing Mind Map by Dr Mike Stanley Saved Boeing $11,000,000Tuesday, March 22, 2011
  50. 50. Tuesday, March 22, 2011
  51. 51. Tuesday, March 22, 2011
  52. 52. Tuesday, March 22, 2011
  53. 53. 1. Landscape 2. Central Image 3. Colors (@ least 3) 4. Branches 5. Keywords 6. Images throughoutTuesday, March 22, 2011
  54. 54. Tuesday, March 22, 2011
  55. 55. Tuesday, March 22, 2011
  56. 56. Tuesday, March 22, 2011
  57. 57. Tuesday, March 22, 2011
  58. 58. Tuesday, March 22, 2011
  59. 59. Tuesday, March 22, 2011
  60. 60. Base BehaviorsTuesday, March 22, 2011
  61. 61. DISC Behavioral TraitsTuesday, March 22, 2011
  62. 62. Results focused Direct Asks “What?” Get it done! Active Questioning • Fast-Paced • Assertive • Logic Focused • Objective Dominant • Dynamic • Skeptical • Bold • ChallengingTuesday, March 22, 2011
  63. 63. Enthusiastic Sociable Asks “Who?” Get approval/ recognition Active Accepting • Fast-Paced • Assertive • People Focused • Empathizing Interactive • Dynamic • Receptive • Bold • AgreeableTuesday, March 22, 2011
  64. 64. Patient Loyal Asks “How?” Get along Accepting Thoughtful • People Focused • Empathizing • Moderate paced • Calm Steady • Receptive • Methodical • Agreeable • CarefulTuesday, March 22, 2011
  65. 65. Accuracy focused Analytical Asks “Why?” Get it right Thoughtful Questioning • Moderate paced • Calm • Logic-focused • Objective Critical • Methodical • Skeptical • Careful • ChallengingTuesday, March 22, 2011
  66. 66. Tuesday, March 22, 2011
  67. 67. + Micro Expressions, eye patterns, truths + Main themes learned + Things that prompt shifts in behavior + Work-arounds and Adaptations + Things people care about + Anything that surprises you + Anything that questions your assumptions about how the world works + Anything that you find “irrational” + New topics or questions to explore in future interviewsTuesday, March 22, 2011
  68. 68. Qualitative 5. Bu 6. Be 7. Go FY N TI E IDSIRABILITY TECHNICAL FEASIBILITY Tuesday, March 22, 2011
  69. 69. Tuesday, March 22, 2011
  70. 70. Tuesday, March 22, 2011
  71. 71. One time, ... Talk about what actually happened. AVOID: Begin stories with: Generalizing “ONE TIME...” or Prescribing (“They should have...”) “After such & such happened...” Hypothesizing Judging Use vivid details (physical senses) Evaluating or Assuming Cover the who, what, when, where, why & how.Tuesday, March 22, 2011
  72. 72. Write/draw info that you find: SURPRISING INTERESTING PROVOCATE or WORTH PURSUINGTuesday, March 22, 2011
  73. 73. Tuesday, March 22, 2011
  74. 74. Work together as a team to decide how to create buckets or themes. Arrange & re-arrange the post- its on the wall until the team is satisfied w/ the groupings. Try making connections as well as relevant differences between the information.Tuesday, March 22, 2011
  75. 75. Pattern! Pattern Pattern! PatternTuesday, March 22, 2011
  76. 76. COMBINE different pieces of information to create a “BIG PICTURE” insight. BUILD OFF of existing insights.Tuesday, March 22, 2011
  77. 77. Tuesday, March 22, 2011
  78. 78. :/ UNPRODUCTIVE QUESTIONS VS. :) Questions with the Intention of Inviting ThinkingTuesday, March 22, 2011
  79. 79. :/Tuesday, March 22, 2011
  80. 80. Verification questions The answers to that are already known to you or the participant: “What is the name of...........?” “How many times did you .......?”Tuesday, March 22, 2011
  81. 81. Closed questions These can be answered "yes", "no" , or "I can": “Can you tell us what DISC stands for?” “Can you tell us the name of .....?” “Who can remember.....?”Tuesday, March 22, 2011
  82. 82. Rhetorical questions The answer is given within the question. "In what year was the War of 1812?" "Since when has Mikhail Gorbachev had his birth mark?" "So how much is 3 x 4: twelve. OK?"Tuesday, March 22, 2011
  83. 83. Agreement questions These seek agreement with your opinion or answer: "This is really the best solution, isnt it?” "Lets do it my way, O. K.?” "We really should get started now, shouldnt we?”Tuesday, March 22, 2011
  84. 84. :) Questions with the Intention of Inviting ThinkingTuesday, March 22, 2011
  85. 85. APPROACHABLE VOICE Your voice pattern (paralanguage): Tone, Pace, Rhythm, etc. (Signals your intention more powerfully than your words!)Tuesday, March 22, 2011
  86. 86. PLURALS “What are some of your goals?” “What ideas do you have?” “What outcomes do you seek?” “What alternatives are you considering?”Tuesday, March 22, 2011
  87. 87. INVITATIONAL STEMS “As you recall….” “As you anticipate…….” “As you envision……” “Given what you know about…….”Tuesday, March 22, 2011
  88. 88. TENTATIVENESS "What hunches do you have that may explain this situation?” “In what other ways could you solve this problem?” “What might be some factors that would cause……?”Tuesday, March 22, 2011
  89. 89. THE POWER OF “How might...” o “How Might We Carry Our Personal Learnings Or Insights Forward To Future Situations?” o How Might We Enhance Our Health at the Office?”Tuesday, March 22, 2011
  90. 90. THE POWER OF “How might...” Imagining a new role for media: “How might media play a role in helping create the significant behavior changes we will need to tackle societyʼs most pressing problems?”Tuesday, March 22, 2011
  91. 91. THE POWER OF “How might...” Reinventing Health: How might we raise a generation of children who have the knowledge, skills and motivation to take responsibility for their health and wellness?Tuesday, March 22, 2011
  92. 92. THE POWER OF “How might...” New Product: How might our products protect the environment (rivers/ air) after they have been disposed?Tuesday, March 22, 2011
  93. 93. THE POWER OF “How might...” New Service: How might we connect more intimately with & listen to our customers outside of Metro Manila & overseas?Tuesday, March 22, 2011
  94. 94. Stick by the rules.Tuesday, March 22, 2011
  95. 95. Conversation Topic Judgement Wild Ideas Visual QuantityTuesday, March 22, 2011
  96. 96. Tuesday, March 22, 2011
  97. 97. Vote!Tuesday, March 22, 2011
  98. 98. Brainstorm Guided by the rules given to you, brainstorm ways to solve these “how might we” questions. You must use the post its and paper to put your ideas up for all to see.Tuesday, March 22, 2011
  99. 99. A. GUIDELINES B. 1. One conversation @ a time 2. Stay focused on the topic 3. Defer judgement C. 4. Encourage wild ideas 5. Build on the ideas of others shortlist solutions 6. Be visual 7. Go for quantity TECHNICAL FEASIBILITY FINANCIAL VIABILITYTuesday, March 22, 2011
  100. 100. Tuesday, March 22, 2011
  101. 101. Tuesday, March 22, 2011
  102. 102. Tuesday, March 22, 2011
  103. 103. Prototype Think of practical ways to make your brainstorm ideas happen. Flesh out the details and act out or explain it all. Commercial, storyboard, scene.Tuesday, March 22, 2011
  104. 104. Death and life are in the power of the tongue. Proverbs 18:21Tuesday, March 22, 2011
  105. 105. THANK YOU ;) evillarama@gmail.comTuesday, March 22, 2011
  106. 106. Human Centered Design with Mind Mapping with Eric VillaramaTuesday, March 22, 2011

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