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See the Value

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Assigning and using Business Value on your backlog stories. Story points and Velocity don't mean much if the Business Value is not measured. This presentation is a workshop that teaches you a simple way to begin tracking Earned Business Value

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See the Value

  1. 1. See The Value Ardita Karaj @Ardita_K Ardita_Karaj@EPAM.com
  2. 2. O Canada!  In the last 18 years: Developer-> PM -> Scrum Master ->Agile coach  International speaker, active member of the Agile community, reviewer of different conferences, organizer of Agile Toronto conference, leader of monthly meetups, etc  Currently, Agile coach at EPAM
  3. 3. Putting Value First and Tools to help you do it!
  4. 4. Story Map Mechanics
  5. 5. Story Map of a Taxi app
  6. 6. Build your own story map Manage FeedbackRegistrationManage Courses Employee AdministratorUsers Goals Activities Stories There will be a Training admin team that will manage course description, details, booking, etc. Employees will be able to browse the possible courses (by category, by day/time, by trainer, etc) Employees will be able to create and manage registrations and provide feedback after the training Training admin will be able to analyze feedback and work on creating courses tailored to employees needs Employee AdministratorEmployee Create Course Update Course Manage Users Enter Course Description Set Course Schedule Trainer Assignment Update Training Calendar Change Course Information Cancel Course Cancellation Notification Update Training Calendar Create User Assign Users to Groups Inactivate User
  7. 7. $100 allocation Feature 4 doors Red Price Good on gas Sun roof Why Baby car seat is easy Favorite color Low monthly payments Save weekly More daylight Allocation $30 $5 $20 $35 $10 How to shop for a new car
  8. 8. Kano model for Customer Satisfaction
  9. 9. Value Point G1 A1 S1.2S1.1 A2 S2.2S2.1 A3 S3.2S3.1 100 350 50 25 75 150 200 35 15 500
  10. 10. Taxi Story Map with Value Points Taxi Flag: Phone with Taxi Number Receive Ride Alerts Track Taxi Location on Map Select Avail. Taxi Company Book Online Send Txt Message Special Directions Use Previous Location Use GPS Enter Location Change a Booking Select Pickup Time Later Pickup Immediate Pickup Drop-off Estimation Payment In-app Secure CC Paymnt Get Receipt by Email Choose to Pay Driver List Avail. Taxi Companies to Call Online Not Available Online Available No Smart Phone Choose Pick-up Location Schedule Time Payment Estimation Safe In-App Options Pay Driver PaymentSelect TaxiRequest Booking You You YouDispatcher Taxi DriverUsers Goals Activities Stories 100 500 350 150 50300225 50225 40 10 4010 10 40 50 65 35 15 150 80 50 100 100 2010 100 50 50 25
  11. 11. Size Matters Lower value delivered quickly is better than higher value never delivered
  12. 12. Let’s update your Story Map • Assign value points to goals, activities and stories • Size you stories according to effort • Coffee cup sizing • T-Shirt sizing
  13. 13. Minimum Viable Product (MVP)
  14. 14. Feature Sets • MMFS: Minimally Marketable Feature Set • What is minimal? • SMURFS: • Specifically Marketable • Understandably Reasonable • Feature Sets
  15. 15. Existing Systems? • Find the smallest valuable feature • Deliver to users and gather feedback • Repeat!
  16. 16. Taxi Story Map with MVP Taxi Flag: Phone with Taxi Number Receive Ride Alerts Track Taxi Location on Map Select Avail. Taxi Company Book Online Send Txt Message Special Directions Use Previous Location Use GPS Enter Location Change a Booking Select Pickup Time Later Pickup Immediate Pickup Drop-off Estimation Payment In-app Secure CC Paymnt Get Receipt by Email Choose to Pay Driver List Avail. Taxi Companies to Call Online Not Available Online Available No Smart Phone Choose Pick- up Location Schedule Time Payment Estimation Safe In-App Options Pay Driver PaymentSelect TaxiRequest Booking You You YouDispatcher Taxi DriverUsers Goals Activities Stories 100 500 350 150 50300225 50225 40 10 4010 10 40 50 65 35 15 150 80 50 100 100 2010 100 50 50 25 MVP 1 EBV 450 MVP 2 EBV 420 MVP 3 EBV 130
  17. 17. • Review priority of stories one last time • Define your MVP Finish your Story Map
  18. 18. ROI going down Time Value $$$$
  19. 19. Project scheduling P1 P2 P3 P4 Team
  20. 20. What to build? P1 G1 S1.2S1.1 G2 S2.2S2.1 G3 S3.2S3.1 200 700 100 50 150 300 400 70 30
  21. 21. Project scheduling P1 G1 G2 G3 200 700 100 P2 G1 G2G3 800 175 25
  22. 22. You will never burn down the entire backlog Develop only the valuable part of each initiative, and move earlier to the next one when it makes sense
  23. 23. Thank You! Ardita Karaj @Ardita_K Ardita_Karaj@EPAM.com

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