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iPhone Introduction

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Mobile 1UP was invited to speak at a workshop focused around development and go-to-market and strategies around the iphone platform. It is an event specifically hosted by the Stockholm School of Economics as part of the "Entrepreneurship & Coffee" after-work workshops for emerging entreprenuers in the nordic region.

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iPhone Introduction

  1. 1. Aaron Ardiri Founder Business Development March 2010
  2. 2. iPhone Development Background Devices: - iPhone (July 2007) 4Gb - iPod Touch 16Gb, 32Gb - iPod Touch 2nd Gen 8Gb (own a few actually) Development: - jail-broken SDK - official SDK since release - since Sep, 2008 (18+ months) Hobby Development Project - full-time job: Chief Technology Officer - company: Appear Networks AB
  3. 3. Portfolio: GW Series (Nintendo)
  4. 4. Portfolio: GW Series (revised versions)
  5. 5. Portfolio: Cronk
  6. 6. Portfolio: Pizookie Challenge
  7. 7. Getting Started http://developer.apple.com/iphone/ $99 USD registration fee : payable once approved BUY A MAC (Mac Mini = most affordable) Developer Connection (once approved) - create your developer certificate (signature pairs) - register your UUID of your iPod Touch / iPhone - register your application ID's - create a development distribution profile - download your mobile provisioning profiles signatures and profiles are typically valid for a 12 month period.
  8. 8. Development Environment XCode + iPhone SDK - compiler - excellent debugging environment - performance tools - application signing for distribution iPhone Simulator - x86 implementation, not ARM - quite acceptable representation - should not be used for performance analysis An Intel based Mac OSX (10.5 or later) is required for iPhone development - this requirement is for the digital signing tools.
  9. 9. Distributing Your Application https://itunesconnect.apple.com/ Add Application - add description - set pricing model - add translations - upload binaries / icons / screen shots - approval is manual process; can take over 1 week to occur. The largest problem with uploading applications is failing to build application binaries correctly - it is important to follow the instructions provided by Apple for this process exactly.
  10. 10. Setting Your Application Price apple takes 30% of all payments your price point? $0.99 - $1.99 - $2.99 - $3.99 ... $999.99 free - with advertising? $0.99 applications sell 65% more than $1.99 applications lower prices encourage impulse buying, only $0.99 - why not? find your "ideal" price point where sales = maximum profits
  11. 11. The iTunes Zones seven distribution zones - Australia - Canada - Europe - Japan - United Kingdom - USA - World Wide payments in zone currency (AUD, CAD, EUR, JPY, GBP, USD) developer payments monthly; threshold of $150 USD per zone currency fluctuations : 81 JPY = 0.91 USD = 30% more value
  12. 12. The iTunes Zones : Mobile 1UP seven distribution zones - Australia 2.5% - Canada 1.5% - Europe 7.1% - Japan 56.0% - United Kingdom 4.2% - USA 21.6% - World Wide 7.1% payments in zone currency (AUD, CAD, EUR, JPY, GBP, USD) developer payments monthly; threshold of $150 USD per zone currency fluctuations : 81 JPY = 0.91 USD = 30% more value
  13. 13. iTunes Factor ranking means sales ranking lists: - top 100 free * - top 100 paid * - whats new * (warning) - whats hot - staff favorites each category has its own top lists as well - however, the foremost presented are above. the 'top' lists are based on downloads; where the others are determined by the iTunes staff on a country-by-country basis.
  14. 14. Software Piracy 1:4 legitimate users 3:4 pirate users while the iTunes distribution uses digital signatures against the UUID; this mechanism has been "worked-around" by resigning an application against another 'generic' signatory account. .ipa -> pirate .ipa = single click action there are software hints/tips available to detect piracy; software then requires modification (dissassembly etc) - however, this will be done anyhow.
  15. 15. Press / Reviews Get Known = Be Found - application reviews - press releases - interviews - magazines - YouTube videos - promotional codes (US only) - attend to community events
  16. 16. Questions ?
  17. 17. Contact Information SOCIAL NETWORKS: LinkedIn: http://www.linkedin.com/in/ardiri twitter: http://www.twitter.com/ardiri/ CONTACT INFORMATION: http://www.mobile1up.com/ support@mobile1up.com twitter: http://www.twitter.com/mobile1up/

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