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Invito impresa italia 29 gennaio a Milano alle ore 16.00, presso l’IBM Client Center di Segrate

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Invito impresa italia 29 gennaio a Milano alle ore 16.00, presso l’IBM Client Center di Segrate

  1. 1. Impresa Italia: perché e come crescere. Anche in una fase difficile per la nostra economia, gli esempi di eccellenza e innovazione offerti dalle imprese italiane sono numerosi e riconosciuti in tutto il mondo. Riflettere su queste esperienze è importante, perchè ci permette di capire meglio quali sono i fattori di successo e le leve per vincere la crisi e promuovere il rilancio del Sistema Italia. Con questo obiettivo, IBM e Università Cattolica organizzano il convegno “Impresa Italia: perché e come crescere”, che si terrà il prossimo 29 gennaio a Milano alle ore 16.00, presso l’IBM Client Center di Segrate. Registrati qui Segreteria organizzativa: Tel. 02 924471413 L’incontro, che vedrà la partecipazione di numerose personalità del mondo accademico e imprenditoriale, sarà l’occasione per proporre due nuovi spunti di grande interesse: un insieme di ricerche sui modelli di business “vincenti„, condotte da un gruppo di docenti di diverse facoltà di Economia italiane, e una recente indagine dell’IBM Institute for Business Value sulle caratteristiche dell’azienda del futuro, che ha coinvolto 4 mila business leader a livello mondiale, di cui 170 in Italia. In attesa di poterla incontrare il 29 gennaio, le porgiamo i nostri più cordiali saluti. Nicola Ciniero Presidente IBM Italia Domenico Bodega Preside Facoltà Economia, Università Cattolica Programma del Convegno 16.00 Benvenuto e apertura lavori Dott. Nicola Ciniero - Presidente IBM Italia Prof. Domenico Bodega - Preside Facoltà Economia - Università Cattolica 16.30 I SESSIONE: Le imprese italiane di fronte alla crisi coordina il Prof. Riccardo Varaldo - Scuola Superiore Sant’Anna, Pisa - Il ruolo della media impresa nell’economia italiana Dott. Gabriele Barbaresco - Ufficio Studi Mediobanca - Internazionalizzazione e Made in Italy Prof. Riccardo Resciniti - Università del Sannio - Modelli di business competitivi Prof.ssa Annalisa Tunisini - Università Cattolica, Milano - Riflessioni conclusive Prof. Riccardo Varaldo 17.30 La leva del digitale per la competitività Dott. M. Fregonese - Innovation & Strategy Leader - Global Business Services, IBM Italia 18.00 II SESSIONE: Protagonisti di successo nella crisi Tavola rotonda coordinata da Giorgio Mulè - Direttore di Panorama con la partecipazione di: Ing. Alessandro Calligaris, Presidente Calligaris S.p.A. Signora Luisella Traversi Guerra, Consigliere di Amministrazione Robur S.p.A. e Responsabile Robur Onlus Dott. Gianluigi Cimmino, Amministratore Delegato Yamamay Dott. Giuseppe Menniti, International Sales Director Harmont & Blaine Ing. Edi Snaidero, Presidente e CEO Snaidero Cucine 19.00 Intervento conclusivo Dott. Michele Angelo Verna - Direttore Generale Assolombarda 19.30 Cocktail Con il Patrocinio di

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