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Cosa, dove…?
UK
ITA
S
Fare download
per visualizzare
correttamente i dati
UK
ITA
Emarketer 2015
S
Cosa, dove…?
ENGAGE TRANSACTMANAGE CX
1	
  -­‐ IBM-­‐Econsutancy 2015	
  https://www-­‐03.ibm.com/press/us/en/pressrelease/46454.wss
2	
  -­‐ 2011	
  Econsultan...
MULTICHANNEL  “DIETRO”:
Mediamente un  responsabile marketing  
operativo deve allineare manualmente da  
4  a  8    backe...
COMPRATE 3 PAIA DI SNEAKER
ONLINE IL 18 APRILE
2° RETARGETING AL 17 MAGGIO
(STESSE SNEAKER COMPRATE)
Ecco perché non le ri...
Ogni realtà ha i suoi perché. Si possono gestire molto meglio.
@ardigo
ENGAGE TRANSACTMANAGE CX
IBM
COMMERCE INSIGHTS
B2B / B2C, MULTISTORE,
MULTICANALE,
MULTICOUNTRY
MONITORAGGIO
QUANTITATIVO E
QUALITATIVO DELLE
ESPER...
IBM Cognitive Commerce: Powered by IBM Watson
IBM Watson: un sistema in grado di comprendere,
correlare, imparare e dare r...
A chi non basta più il “cosa e dove”
e vuole andare su “chi, quanto, come e perchè”:
investiamo un’ora insieme?
Contact: m...
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9 chart - digital business divide | eMarkeret 2015-16

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9 chart business digital divide emarkeret 2015-16: if you're still asking yourself "what" and "how much" about your digital business, start discovering "why".

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9 chart - digital business divide | eMarkeret 2015-16

  1. 1. Cosa, dove…? UK ITA S Fare download per visualizzare correttamente i dati
  2. 2. UK ITA Emarketer 2015 S Cosa, dove…? ENGAGE TRANSACTMANAGE CX
  3. 3. 1  -­‐ IBM-­‐Econsutancy 2015  https://www-­‐03.ibm.com/press/us/en/pressrelease/46454.wss 2  -­‐ 2011  Econsultancy https://econsultancy.com/blog/7657-­‐92-­‐1-­‐marketings-­‐dirty-­‐little-­‐statistic-­‐5/ 3  -­‐ 2015  Baymard research http://baymard.com/lists/cart-­‐abandonment-­‐rate Mediamente2,  per  ogni 92$ spesi in  attività di  acquisizione digitale 92:1si investe solo  1$  per  gestire UX, customer  journey,  conversione e  attivazione Media  globale carrelli abbandonati3  non  recuperati 68.95% |  IBM  ‘15 75.00% |  Listrack ‘15 71.39% |  Barilliance ’15 75.60% |  SaleCycle ‘15 Buying  journey  divide1 80% dei marketeer è convinto di  avere una comprensione olistica della customer  journey  dei propri clienti 63%  dei clienti non  pensa proprio di  essere “capito come   individuo”  dai suoi retailer  preferiti Perché…? Marketing Digital Divide ENGAGE TRANSACTMANAGE CX
  4. 4. MULTICHANNEL  “DIETRO”: Mediamente un  responsabile marketing   operativo deve allineare manualmente da   4  a  8    backend  di  sistemi digitali diversi,   con  ripetizione fisica delle operazioni (per   ogni variazione o  modifica). 4:8 Perché…? Multi-Channel Marketing ENGAGE TRANSACTMANAGE CX
  5. 5. COMPRATE 3 PAIA DI SNEAKER ONLINE IL 18 APRILE 2° RETARGETING AL 17 MAGGIO (STESSE SNEAKER COMPRATE) Ecco perché non le ricompro: ENGAGE TRANSACTMANAGE CX
  6. 6. Ogni realtà ha i suoi perché. Si possono gestire molto meglio. @ardigo ENGAGE TRANSACTMANAGE CX
  7. 7. IBM COMMERCE INSIGHTS B2B / B2C, MULTISTORE, MULTICANALE, MULTICOUNTRY MONITORAGGIO QUANTITATIVO E QUALITATIVO DELLE ESPERIENZE INGAGGIO E RELAZIONE MUTICANALE PERMANENTE IBM Cognitive Commerce: Chi, Cosa, Dove, Quanto, Come, Perché. Ora e domani. @ardigo ENGAGE TRANSACTMANAGE CX
  8. 8. IBM Cognitive Commerce: Powered by IBM Watson IBM Watson: un sistema in grado di comprendere, correlare, imparare e dare risposte a domande complesse. Research (2007) Jeopardy (Quiz, 2011) Health (Health Center Milan) Financial (roboadvisor, caring) Industries (retail, legal…) Developers (devops) NEW: Marketing & Cognitive Commerce ENGAGE TRANSACTMANAGE CX @ardigo
  9. 9. A chi non basta più il “cosa e dove” e vuole andare su “chi, quanto, come e perchè”: investiamo un’ora insieme? Contact: max_ardigo@it.ibm.com it.linkedin.com/in/maxardigo IBM Cognitive Commerce: @ardigo

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