Google for Nonprofits
Step 1 - Review eligibility requirements. Are you eligible?
Step 2 - Apply to the program
Step 3 - Setup accounts.
Tying your goals back to I-‘e. di! ords
What goal are you trying to accomplish?
Drive awareness & involvement
Publicize an event, etc.
How will you get there?
Each campaign you run should have 1 audience &1 goal
Design effective landing pages [infographic]
http: //www. arcstone. com/ blog/ how-landing—
does this org do
and why should
Norm About Landon Program: A Service: Meal: 3 Evanu Cursor: Ways to Glve
nonata Now l why cm i Enterprise Zona l Plannuﬂ Giving A nalor strttl Corpovalu ana wlatoning ettts iotnor Than Cllh lcapitat campaign
. .sr . ' I
Thank you lor your donation!
'our support in giving tnounnoa or oniloton and aaulu iriiittt noyolopmontal oisaoiittioa antt ottior special need: the ptorniu or a night ttituro
tiller: with inclusion. Independence and success.
How to Donate’
options and no
strong call to
oonat. online today through Co| orndoGiVuI. org, a program or tno community Flrlt Foundation
Call ul at an: -2954400 to loam moro about slitting up aaouctiona lrotrr your cneoltingiaavings account.
Prlnt a Donation Form and sent: it to Laraaon, stun Lincoln street. Denver. no arms along with your oontnbutiorr.
Scroll own to see other ways you can support Laraaon aria it's programs ano services in a variety of waysl
There is always something exciting gong on at Laradoh’ Jam us let all or our exciting events while raising awareness
arm tunes to support programs and services lot children and adults with oevelopmenla: tlisahi rles aha other special
, i,t. .i.
No navigation = No distractions
Strong / clear
l. anc§in. c
_; Page i3o's
1.. .: Protect
Give Clean Water
Well show you how your gift makes an impact See how ii
norm riraaaa a prom amount or U'hcv' All HVHDUMI SLSD
. , t .
i T‘! *4'A'A'~lilirlOlt_lH‘r'-itlul ~ ~ » ' ""'QJ—"-‘ ‘ a
g 6 Helpuskeepthepromisnaiwatalilowinf, *
i: .""""" I’. . BocomeoMemberoiTheWotorPro| ecl.
oi~a- Way: to G vc
Sponsor an entire water protect (5 1 2,000+)
L Setup conversion
i tracking to measure
More on conversion tracking:
lntps; //suppurL. google. conl/ cldwords/ answer/ i 722054.7ll| :eli
Types of conversions
- Submitting a request for information
- Calling your organization
- Signing up for a newsletter
- Making a donation
- Watching a video
- Downloading an annual report
Use longtail keywords ExC'mp'e5
that cost less _
- charlty walks for cancer
Male on longtail keywords: 5
https; //moz. com/ Deglitneisgulde-to»seo/ keyword-research I
- donating to cancer research
in memory of
- charities that accept car
Call extension —
Use ad extensions to generated for can
enhance your ads /2
Red Cross Disaster Relief - RedCross. org _ ,
www. redcross. orgIDisasler-Relief ' (877)410-3373
u- my , «l up w mi Every 8 Minutes We Respond to an Emergency. Please Donate Today.
him-* mg. ll c; rmq v f’; '7‘, 'i7(: wr, rr: = n w<u'w . American Red Cross has 487,004 followers on Google+
Take a Course , ’ _ Make a Financial Gifl
Lend a Hand ' Donate Blood
I Social extension -
Text links to only available
with Goog| e+
Consider running other Such as
types of campaigns le
- Display . Q‘-
- Remarketing "'I‘‘-5+’ '3 r 1
° eo Give Somelhing_ihal
-can-only M . ...
Connect your accounts
for a comprehensive
Google Vi/ ebmastei Tools
Imps / /wwwigoogle 50m/ webirastersﬂtools'hon1e? lwl—er
Google Aiialytits litlusﬂwvxivigooqle. <.om/ and yl L5
Google+ Viy BLlSlllL“3S' littpsxi’www. google. coin/ busiiiess!
Linking Ann yl cr. wiilw / xdVords hitps. //supperLgoog| e.corn/ advordsw'
- Once you've setup your
AdWords account, it's important
to link it to your Google
- Create and connect your Google
Webmaster Tools profile to
Additional Resources & Links
Audience Persona Creation Tool
h '/ / r n f rm m/ /X
Landing Page Tips
http: //www. arcstone. com/ blog/ more—than-
Ad Grants for Nonprofits
http; //www, arcstone, com/ biog/ goog| e-ad-
Learn more: http; //www, arcstQne, cQm/ nonprofits
Email: info@arcstone. com
We can help you with:
Website Design Persona Development
Donation Technology Video & Photography
Marketing Campaigns Branding & Identity
AdWords Management Inbound / HubSpot
‘IF? 6% r§~. ./53
17 EMPLOYEES +1 DOG LOCATED IN UPTOWN, MINNEAPOLIS PARTNERS, NOT PROJECTS
Clients typically come to us when they:
Want to increase awareness, Need to build a custom
attract leads or grow sa/ es application or website
A FEW OF OUR CLIENT PARTNERSHIPS ArcStone
1‘/ lfeshbesher 8: Spence
Intercontinental Hotels Group
dnmesti. ‘ abiisn l‘. ll'O: t‘? (‘T.