Ferris Portfolio Small


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This is a small sampling of my portfolio. A higher resolution file with a larger number of my work examples is available upon request.

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Ferris Portfolio Small

  1. 1. W I L L I A M F E R R I S A I A “Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.” Jamie Paolinetti PORTFOLIO
  2. 2. Wi l l i a m Fe r r i s AI A “It’s not what you look at that matters, it’s what you see.” Henry David Thoreau Portfolio Index Target: 2004 Prototype Reinvention Target: Gaithersburg, Maryland Target: Seattle, Washington Target: Change Process Mervyn’s: Prototype Reinvention SuperAmerica: Prototype Design Strategies Photography Graphic Design Computer Graphics Drawing and Sketching PORTFOLIO
  3. 3. Wi l l i a m Fe r r i s AI A 2004 TARGET PROTOTYPES In 2000 I assumed responsibility for managing Target’s Store Design Prototype team and in 2002 I led the team in the re-branding of Target’s prototypical store designs. The de- velopment of the 2004 prototype designs was a collaborative effort that involved my team, internal corporate design staff and various levels of input from several of Target’s external architectural consultants. The image at the bottom of the page shows the prototype store design prior to the re-branding ini- tiative. As a key leader of the development team, I generated sev- eral new design schemes, including an early concept shown above. This concept intended to convey a modern, contem- porary image to help align the store’s exterior design more closely with Target’s Marketing strategies. As part of the de- sign exploration, a number of plan changes were also con- sidered including a concept for separate store entry and exit functions as shown on the plan sketches to the left. SKILLS | EXPERIENCE • Collaboration • Conceptual Design • Planning • Design Innovation • CAD / Modeling 2004 TARGET PROTOTYPE REINVENTION
  4. 4. Wi l l i a m Fe r r i s AI A 2004 TARGET PROTOTYPES This is another store design concept that I developed based on the forced entry / exit strategy we were exploring at the time. One of the principle concerns of having a separate exit vesti- bule was how well the customer would be able to distinguish the store entrance from the exiting. SKILLS | EXPERIENCE • Design Innovation This particular concept sought to conceal the exit portal from • Conceptual Design view when approaching the store and then highlighting the en- • Planning try by the use of the tower, logo, canopy, and internal signing. • CAD / Modeling • Presentation 2004 TARGET PROTOTYPE REINVENTION
  5. 5. Wi l l i a m Fe r r i s AI A 2004 TARGET PROTOTYPES Eventually, the concept of a separate entry / exit strategy was dismissed and the team continued to explore architectural de- sign options based on feedback from senior management and several team charettes. The sketches shown here are some of the concepts that I developed based on either my own de- signs or derived from ideas generated by our group’s senior leadership. The re-branding team continued to develop concepts and eventually a design direction was agreed upon by Target’s se- nior leadership for the new prototypes. The new store design shown on the following page is an amalgamation of numer- ous studies and designs, such as these, that were developed throughout the conceptual design phase. SKILLS | EXPERIENCE • Innovation • Conceptual Design • Planning • Presentation Skills • Sketching 2004 TARGET PROTOTYPE REINVENTION
  6. 6. Wi l l i a m Fe r r i s AI A 2004 TARGET PROTOTYPES These images illustrate the general design direction that was approved for the 2004 prototypes. This is a digital model that I created in Bentley Microstation and then eventually exported to Google SketchUp for ease of further design study. The finish materials and color composition were ideas that I developed while the overall massing and entry design was ar- rived at through the collaborative development process of the re-branding team. As one of the leaders of the team, I was recognized for the team’s accomplishments and the successful re-branding of Target’s store design. SKILLS | EXPERIENCE • Design Development • CAD / Modeling • Material / Color Selection • Presentation Skills • Marketing 2004 TARGET PROTOTYPE REINVENTION
  7. 7. Wi l l i a m Fe r r i s AI A 2004 TARGET PROTOTYPES SKILLS | EXPERIENCE The above images illustrate the final design, finishes and color composition for the 2004 prototypes. Most of the plan changes • Design Development were focused on the “front of house” spaces along with some significant changes to the sales floor adjacencies. Ultimately the • Construction Documentation entry and exit vestibules retained the previous plan configuration with the addition of sliding automatic doors in lieu of swing-type • Planning automatic doors. Eventually, the piers along the building front were eliminated and the storage module adjacent to the entry • Building Systems Development vestibule was converted to a red signature wall which is still being used today (shown on the plan above). • Design Implementation 2004 TARGET PROTOTYPE REINVENTION
  8. 8. Wi l l i a m Fe r r i s AI A TARGET | GAITHERSBURG, MD As a Design Project Manager at Target, this project presented challenges at several levels. This was Target’s first “ground- up” multilevel store that required close collaboration with a wide range of departments in order to develop a two level prototype. This project was also part of a contentious develop- ment that required building strong relationships with community leaders, neighborhood groups and agencies having jurisdic- tion. The City of Gaithersburg’s vision was to create a new main street and city core with this development and the Target store needed to fit within the context of a pedestrian-focused, small-scale urban setting. SKILLS | EXPERIENCE • Team Leadership • Cross-Departmental Collaboration • Construction Document Management • Project Management • Design Innovation TARGET PROJECT MANAGEMENT
  9. 9. Wi l l i a m Fe r r i s AI A TARGET | GAITHERSBURG, MD The Developer (The Peterson Companies) retained RTKL Architects as the Master Planner for the project. The initial design concept developed by RTKL (shown in the sketch on the previous page) was cost estimated at approximately $1,000,000 over the IRR for the location. As Design Manager for the project, I successfully collaborated with RTKL and the City of Gaithersburg to simplify and reduce the cost of the Target store design (shown on previous page). The new design reduced the budget shortfall by approximately 60% and allowed the project to move forward. These images show the completed development and the suc- cessful integration of a large format retailer into the scaled down fabric of a village main street. SKILLS | EXPERIENCE • Team Leadership • Design Management • Entitlements • Project Management • Cost Management TARGET PROJECT MANAGEMENT
  10. 10. Wi l l i a m Fe r r i s AI A TARGET | SEATTLE, WA Target at Northgate North Mall in Seattle was another unique opportunity for Target. The location was one of the first raised, multi-level stores in the chain. The project consisted of two raised Target retail levels on the third and fourth levels of the mall with a receiving / stock area at street level. In my role as Design Project Manager, I successfully coordi- nated and managed Target’s oversight for the execution of a very complex store design in a non-typical mall development. The building shell was developer provided and NBBJ’s Seattle office served as the developer’s architect and overall design consultant. Over the course of several months I worked with NBBJ and the developer to ensure that Target’s brand image would be conveyed through primary signage, secondary sig- nage, building materials and graphics. In addition to the building design, the Target team developed some innovative plan solutions to ensure that the store would SKILLS | EXPERIENCE operate intuitively and efficiently. • Team Leadership • Design Management • Entitlements • Project Management • Cost Management TARGET PROJECT MANAGEMENT
  11. 11. Wi l l i a m Fe r r i s AI A TARGET | CHANGE MANAGEMENT As the property expansion program at Target increased to over 100 new stores annually, there was a need to develop a more efficient and effective process for managing corporate-driven store design changes. As the process leader of the change program, I assembled and led a small management team in the development of a process improvement strategy that allowed change direc- SKILLS | EXPERIENCE tives to be reviewed, approved and implemented quickly and accurately. The above business process flow illustrates the program • Business Process Development model that the team developed and which I ultimately implemented and managed. The key to the process is the Expediting • Program Management Committee shown in the red square box above. • Collaboration • Team Leadership • Innovation PROGRAM DEVELOPMENT AND IMPROVEMENT
  12. 12. Wi l l i a m Fe r r i s AI A 2000 MERVYN’S PROTOTYPE As the Architecture Team Lead for the Mervyn’s chain, I was asked to develop a new Mervyn’s prototype to help re-brand the chain’s image in 1999. The image in the upper left was the ex- isting prototype design. The sketches to the left show some of the initial concepts and ideas I generated. The two images above show the design sketches that were ultimately approved by Mervyn’s Senior Management. SKILLS | EXPERIENCE • Design Leadership • Innovation • Presentation/Marketing Skills • Collaboration • Creative Design 2000 MERVYN”S PROTOTYPE REINVENTION
  13. 13. Wi l l i a m Fe r r i s AI A 2000 MERVYN’S PROTOTYPE The two renderings shown here illustrate the two versions of the Mervyn’s prototype as they were approved. The top image shows the base prototype model while the bottom image was a version I developed for higher volume markets. In the end, there were several of the base prototype stores built before Target sold the Mervyn’s chain. Unfortunately, no stores were built with the high volume model prior to the sale of the business. Senior Management, as well as Mervyn’s guests were delighted with the new prototype which added a fresh and sophisticated brand image for the struggling business. The re-branding effort garnered several internal corporate recognition awards. SKILLS | EXPERIENCE • Design Leadership • Innovation • Presentation/Marketing Skills • Collaboration • Creative Design 2000 MERVYN”S PROTOTYPE REINVENTION
  14. 14. Wi l l i a m Fe r r i s AI A SUPERAMERICA PROTOTYPE As the Design Lead for the Midwest Division of SuperAmerica (Ashland, Inc.), I developed a new prototype in response to increasing opposition from neighborhood and community groups. The new design was created to architecturally respect the context of residential neighborhoods which many of the company’s retail locations were part of. The new design was built for a large number of new store locations and was recognized by both SKILLS | EXPERIENCE the communities they were built in and Ashland’s Senior Management group as a successful • Design Leadership re-branding of the corporate image. • Innovation • Presentation/Marketing Skills • Collaboration • Creative Design SUPERAMERICA PROTOTYPE DESIGN
  15. 15. Wi l l i a m Fe r r i s AI A SUPERAMERICA STORE DESIGN During my time at SuperAmerica, there were a large number of store design projects that I led in my role as Design Lead. Some projects garnered design awards such as the project in the upper left image that I led with KKE Architects as the architectural consultant. That project won SKILLS | EXPERIENCE a CUE award (Committee on Urban Environment) for it’s unique urban format and revitalization • Design Leadership efforts. • Innovation • Design Management The lower left image shows a continuous canopy design that allows the customers to walk from • Marketing the dispensing area to the store while being protected from the elements. • Creative Design SUPERAMERICA STORE DESIGN
  16. 16. Wi l l i a m Fe r r i s AI A LOS ANGELES, CALIFORNIA 2006 I have always been interested in photography. Ever since my youth, when my father was a semi-professional photographer, I have been fascinated by what makes some photographs stand out from other images. While I consider myself to be an amateur photographer, I try to make some time for shooting, especially while traveling. The SKILLS | EXPERIENCE following pages are a few examples of images I’ve taken in • Composition recent years. The images on this page are of the Walt Disney • Architectural Imagery Concert Hall in Los Angeles by Frank Gehry. • Use of Light • Contrast and Color • Perspective PHOTOGRAPHY
  17. 17. Wi l l i a m Fe r r i s AI A RED ROCK CANYON, NEVADA 2006 These images were taken while on a brief trip to Las Vegas. I was trying to capture the character and spirit of the place through imagery. These particular photos express the wonder- ful textures, colors and life forms found there. At the same SKILLS | EXPERIENCE time, I wanted to depict the harsh environment of the region. • Composition • Light • Contrast and Color • Texture • Perspective PHOTOGRAPHY
  18. 18. Wi l l i a m Fe r r i s AI A TARGET | FIRST IMPRESSIONS I’ve also had the opportunity to develop some skills in the area of graphic design during my career. The following pages illustrate some examples of pieces I’ve created. The document on this page is a booklet that I conceived and designed during my time at Target. The 40 page SKILLS | EXPERIENCE document was named the “First Impressions” Store Design marketing book. The intended • Graphic Design audience was primarily for community groups and municipal agencies to help market Target’s • Innovation prototypical store designs. The idea behind the piece was to sell the company’s model store • Desktop Publishing designs to communities and avoid costly design upgrades by highlighting the level of aesthetic • Collaboration value already designed into the prototypical models. • Marketing Management GRAPHIC DESIGN
  19. 19. Wi l l i a m Fe r r i s AI A CITY OF COTTAGE GROVE LOGO DESIGN Several years ago I entered an open competition to design a new logo for the City of Cottage Grove, Minnesota. My design was selected out of approximately 300 entries and is shown to the left. The green “C” represents growth and the blue “G” represents the nearby river. The interior SKILLS | EXPERIENCE negative space within the “C” and the “G” creates a “tree of life” symbol. • Graphic Design • Innovation Approximately 8 or 9 years after the logo was in use I felt the design needed to be updated and • Design Competition created the design shown above. The new design was sent to the city and is on file there but • Creative Design has not yet been published to date. • Marketing GRAPHIC DESIGN
  20. 20. Wi l l i a m Fe r r i s AI A COMPUTER GRAPHICS SKILLS | EXPERIENCE In addition to other images in my portfolio, the images on this page illustrate some of the various projects I’ve completed using • Graphic Design a number of computer graphics tools. I created the two images to the left in SketchUp and then rendered them using the SU • Continuous Learning Podium plug-in with some Photoshop fine tuning. The center image was a poster for a guitar instructor that I created in Illustra- • Computer Skills tor and completed in Photoshop. The upper right image was done using Photoshop and the lower right image was done in 3D • Creative Design Studio Max and Photoshop. • Presentation COMPUTER GRAPHICS
  21. 21. Wi l l i a m Fe r r i s AI A ARCHITECTURAL SKETCH BOOK The following pages provide some random examples of various architectural sketch books I’ve maintained over my career. The examples on this page are sketches that I developed from exercises found in the book Graphic Thinking for Architects by Paul Laseau. These ex- amples were part of several exercises intended to graphically depict the design process through sketches. SKILLS | EXPERIENCE • Conceptual Sketching • Process Definition • Idea Development • Design • Graphic Analysis ARCHITECTURAL SKETCHES
  22. 22. Wi l l i a m Fe r r i s AI A ARCHITECTURAL SKETCH BOOK The examples on this page are taken from various sketch books including examples of site observations, building analy- sis or idea exploration. SKILLS | EXPERIENCE • Sketching • Design Comprehension • Idea Development • Observation • Graphic Analysis ARCHITECTURAL SKETCHES
  23. 23. Wi l l i a m Fe r r i s AI A ART | DRAWING The following pages include various examples of art work that I’ve done over time. Art has al- ways been a strong area of interest for me and while I haven’t done a significant amount of work recently, I still enjoy drawing or painting occasionally. The drawings on this page are several SKILLS | EXPERIENCE examples of hand studies done with graphic pencil on drawing/sketch pads. • Sketching • Drawing • Light • Observation • Form DRAWING | SKETCHING
  24. 24. Wi l l i a m Fe r r i s AI A ART | DRAWING These examples show several still life drawings at various lev- SKILLS | EXPERIENCE els of detail and finish. Some are composition sketches while • Sketching others are highly rendered detail drawings. • Drawing • Light • Technique • Form DRAWING | SKETCHING
  25. 25. Wi l l i a m Fe r r i s AI A ART | PAINTING In painting, I have worked with oil paints, acrylics and water- colors. This is an example of a watercolor I did several years ago depicting an old barn in a small circle of sunlight against SKILLS | EXPERIENCE a dark stormy sky. • Painting Medium • Mood • Light • Technique • Form ART | PAINTING
  26. 26. Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy. Erik Adigard W I L L I A M F E R R I S A I A PORTFOLIO