MARKET ATTRACTIVENESS MACRO and MICRO LEVEL<br />MACRO LEVEL<br /><ul><li>websites have become a door of opportunity, and business contacts
Size of Indian ecommerce market -approximately USD 6.79 billion-annual growth rate-70%
Internet users IN INDIA –approximately 100.000.000- 8.5% of population
the boom in offshore outsourcing—cost advantage 1:3
Most of small, medium companies are not using webpage-but realizing the benefit.
Non-users of website have no preference for known and tested brands.
3 out of 4 Internet users are now on the net ‘daily’.
the post 1990s globalization and the free enterprise policies
a potential slowdown in growth after the historic U.S. credit downgrade </li></ul>MICRO LEVEL<br /><ul><li>the number of Internet users worldwide is expected to touch 2.2 billion by 2013.
Real estate, healthcare ,retail, manufacturing, telecommunication [vendors] and other SMEs have understood importance.
Ready to provide cost efficient package---domain name registration, web hosting and development, web designing[novel and SEO friendly]and maintenance.
offer round the clock customer support</li></li></ul><li>INDUSTRY DOMAINSMACRO LEVEL and MICRO LEVEL<br />MACRO LEVEL<br /><ul><li>Buyers are looking for unique website designs-three groups of customers—bargaining power of buyer is increasing
Due to increasing demand-Google, Yahoo, Altavista etc have decreased price of web space and maintenance—8000-8500/- for unlimited for an year-bargaining power of suppliers is lower
Print media, social networking sites, mobile internet, traditional brick and mortar—substitutes of web development tools
India still has some of the best and talented developers and designers---1.037 million domain name registrations. The total number of domain name registrations in India is estimated to be 2.15 million
High competition in market-low entry and exit barrier.—threat of new entrants</li></ul>MICRO LEVEL<br /><ul><li>Expertise over variety of platforms—php, .net, html, dhtml, ajax, flash, java etc.—CREATIVE WEB DESIGNING
STP ANALYSIS<br />SEGMENTATION<br /><ul><li>Demographic—type of company,[0-50 employees], revenue of company, number of clients of my customer, education, income level.
Geographic- east India[rural and urban]and foreign market[offshore outsourcing]
Behavioral—consumer need-type of needs—for information, inclusion of shopping cart, to make a presence, for networking, to intensify public interest, to serve customers etc. Choice of design , up gradation of webpage, Usage of website, influence of reference , use of media, to increase sales</li></ul>TARGETING<br />Targeting market from 4 perspective:<br /><ul><li>1.distance from our office
2.literacy rate---which has direct link with computer awareness