1. Lessons From Travel G2B Summit 2011 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

2. David Atkins, CMO email: datkins@acceller.com twitter: atkinsdavid Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

3. > A Brief History of Travel _ Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

4. ? 2000 1990 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

5. 1990 - 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

6. Consumer Booking Session… August 24, 2010 User Session Continued… Continued… Continued… Start of Session: www.gmail.com Back to Expedia 12 pages content 15 Pages on Expedia: Search package: destination SLC 2 Pages on Utah.com Browse maps 5 Pages on Gmail: Email content Direct Type: Hyatt.com Google Search & Click: www.TripAdvisor.com Back to Expedia 5 pages content Google Search & Click: www.Steelers.com 8 Pages on Hyatt: Gold Passport login, SLC hotel search 5 Pages on TripAdvisor: Utah, Salt Lake City pages Google Search & Click: www.SeatGuru.com 6 Pages on Steelers.com: Miscellaneous content Direct Type: www.Hotwire.com Click on Link: www.visitsaltlake.com 5 Pages on SeatGuru Browse seat maps Direct Type: www.post-gazette.com 7 Pages on Hotwire Search package: destination SLC 2 Pages on Visit Salt Lake Browse things to do Back to Expedia 4 pages content Direct Type: www.Cheaptickets.com 3 Pages on Post Gazette: News content Back to TripAdvisor 3 pages content Booked Package on Expedia Google Search & Click: www.Expedia.com 5 Pages on Cheaptickets Search package: destination SLC Click on Link: www.utah.com Back to Utah.com 6 pages content Source: Expedia and Compete 2010 Continued browsing… Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

7. The only constant imperative when it comes to Digital Sales, Marketing, Distribution and eCommerce is CHANGE Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

8. Digital Evolution Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

9. Content is Pervasive Source: Pew Internet 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

10. Content is the brand Source: Experian Hitwise 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

11. Consumers demand Choice …in all verticals Source: Compete.com 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

12. Lessons Learned Consumers desire comparison Content is king…in more ways than one More distribution channels = exposure and multiplier effect Evaluate on Sales, Marketing and Distribution plus indirect Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

13. Thank You G2B Summit 2011 datkins@acceller.com Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.