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Social Loyalty Program           By     Archana Basarur       02/14/2012
Contents Overview Trend Information Case Study Expert Talks
Overview200 M              50% more                   views than                      2010145 M                        90 ...
Overview The opt-in nature of social media reaching millions of customers at ease companies realized new market reach ...
Trend                 Brand Loyalty in Social Media?                                              Write reviews– Get Y poi...
Case Study             Big e-retailers – hotels.com,             inkjetsuperstore.com             Retailers & vendors tryi...
Airline Industryhttp://simpliflying.com/2011/infographic-the-future-of-loyalty-program-will-be-powered-by-social-media/
Expert TalksAny industry where customers make more than onetransaction a year is a good targetSocial loyalty programs wi...
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Trend assesment 1 archana basarur

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Trend assesment 1 archana basarur

  1. 1. Social Loyalty Program By Archana Basarur 02/14/2012
  2. 2. Contents Overview Trend Information Case Study Expert Talks
  3. 3. Overview200 M 50% more views than 2010145 M 90 million unique visitors every month
  4. 4. Overview The opt-in nature of social media reaching millions of customers at ease companies realized new market reach Listening to your consumers Customer engagement
  5. 5. Trend Brand Loyalty in Social Media? Write reviews– Get Y pointsTweet – Get X points Comment – Get X points Refer friend – Get X points Like the brand – Get X points Post article – Get X points Redeem points towards discount
  6. 6. Case Study Big e-retailers – hotels.com, inkjetsuperstore.com Retailers & vendors trying to move to an online, social model Airline industry– Estonian Air Restaurants -Tasti D-Lite
  7. 7. Airline Industryhttp://simpliflying.com/2011/infographic-the-future-of-loyalty-program-will-be-powered-by-social-media/
  8. 8. Expert TalksAny industry where customers make more than onetransaction a year is a good targetSocial loyalty programs will become the normovertaking traditional "points for purchases" programsTotal value = Lifetime Value + Referral ValueComprehensive platform is a key to successencourage both "spenders" and "talkers“Easy to launch and customize

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