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Sitio web exitoso para Ventas por Internet

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http://www.coral-technologies.com/ Tips para el éxito de un sitio web para vender en línea. Contiene estrategias para mercadeo el sitio en redes sociales, SEO, social bookmarking, foros, links. Además herramientas para mejorar la conversión de su sitio web como la reserva en línea o el chat.

Published in: Technology, Business
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Sitio web exitoso para Ventas por Internet

  1. 1. TRANSFORME SU SITIO WEB EN VENTAS DIRECTAS Alexander Rojas C, MiSwww.coral-technologies.com
  2. 2. Agenda1. Entorno2. Factores clave para su Sitio web3. Mercadeo en Internet (e-marketing)4. Herramientas para Ventas en línea5. Canales de ventas onlinewww.coral-technologies.com
  3. 3. Entornowww.coral-technologies.com
  4. 4. Sitio web• 1.Hospedaje• 2.Construcción• 3.Contenido• 4.Confianza• 5.Estrategiawww.coral-technologies.com
  5. 5. Sitio web: Indicadores Clavewww.coral-technologies.com
  6. 6. Sitio web: Hospedaje• Disponibilidad• Tiempo Respuesta• Tipo de IP (cual tipo?)• Nombre Dominio• Blacklist• Ubicaciónwww.coral-technologies.com
  7. 7. Sitio web: Construcción• Estandares W3C• Direcciones (URL)• Meta Información• Velocidad de cargawww.coral-technologies.com
  8. 8. Sitio web: Contenido• Fotografías (Cuantas?)• Contenido actualizado (precios, descripciones)• Información Contacto• Ubicación exacta o mapa• Palabras clavewww.coral-technologies.com
  9. 9. Sitio web: Confianza• Testimonios de Tripadvisor• Respuesta inmediata o en línea• Presencia en las redes sociales• SSL o certificado de seguridad• Teléfono, fax, email• Ubicación exacta• Fotos del personalwww.coral-technologies.com
  10. 10. Sitio web: Estrategia• Público Meta• Ubicación del contenido (idiomas, contacto, galeria)• Tipo Letra, colores• Call to Action• Estudio de palabraswww.coral-technologies.com
  11. 11. Mercadeo en Internetwww.coral-technologies.com
  12. 12. Mercadeo en Internet: Práctica• 1.SEO• 2.Redes Sociales• 3.Social Bookmarking• 4.Foros• 5.Blog´s y PR Virtual• 6.Links• 7. Mailing• 8. Pago (Pay per click, banners)www.coral-technologies.com
  13. 13. Mercadeo en Internet: SEO• 1. Dominio o URL• 2. Título de la página (tamaño?)• 3. Meta Descripción (Tamaño?)• 3. Keywords en el contenido• 4. Densidad• 5. Hints• 6. Inbound linkswww.coral-technologies.com
  14. 14. Mercadeo en Internet: SEOwww.coral-technologies.com
  15. 15. Mercadeo en Internet: Redes Sociales Las redes sociales son el “Boca a boca virtual” • 1. Generar Buzz o ruido • 2. Comunicación directa • 3. Interactuar con los clientes • 4. Links • Tips de los mejores: YouTube, Blogger, Facebook, LinkedIn, TripAdvisor (views, Me Gusta, Share It) www.coral-technologies.com
  16. 16. Mercadeo en Internet: Social BookmarkingSocial bookmarking permite crear links de forma natural• 1. Sitios con algo nivel de popularidad• 2. Optimiza keywords• 3. Mejora los factores de posicionamiento• Mejores SocialBookmarking: Digg,• Squido, StumbleUpon, Del.ici.ouswww.coral-technologies.com
  17. 17. Mercadeo en Internet: Foros, Blogs, LinksLos blogs se han convertido en el contenido de mayor credibilidad para los consumidores.• Monitorear que se dice en los Blogs• Comentar en los foros mayor tráfico• Intercambiar links con Partners (afecta el PR?)www.coral-technologies.com
  18. 18. Mercadeo en Internet: Mailing• Comunicación con las listas de suscriptores• El % de efectividad es menor respecto a las redes sociales• Considerar aspectos técnicos para no ser Spam o problemas de visualizaciónwww.coral-technologies.com
  19. 19. Mercadeo en Internet: Pago• Google Ads: Pay Per Click• Facebook Ads• Yahoo Advertising• Bannerswww.coral-technologies.com
  20. 20. Mercadeo en Internet: Ejemplo Reportewww.coral-technologies.com
  21. 21. Herramientas para la venta en línea• 1. Reservas on-line sitio web• 2. Chat• 3. Formularios• 4. Líneas 1-800• 5. Redes socialeswww.coral-technologies.com
  22. 22. Porqué la reserva en línea?• 80% de los consumidores necesita realizar sureserva en línea• 8 de cada 10 form request no se confirman• calidad del servicio inicia desde la reservación• Brindar confianza y “amarrar la venta” en elinstantewww.coral-technologies.com
  23. 23. Otras Herramientas• Chatsayudan a evacuar dudas en el instante.•Los formularios para preguntas en concreto•Línea 800 para facilitar la comunicación•Reservas desde las redes socialeswww.coral-technologies.com
  24. 24. Canales Mayoristas/ Minoristas Operadores Intermediarios Agencias Viaje Asociaciones Cad. HotelerasProveedores Turistas Aviones Hoteles Restaurantes Rent a car Info / Autobuses Intermediarios Portales Atraccciones Agencias.com GDS Mayoristas.com Call Centers Medios online www.coral-technologies.com
  25. 25. Conclusiones Hay que estar donde está el tráficowww.coral-technologies.com
  26. 26. Estadísticas de Facebookwww.coral-technologies.com
  27. 27. Conclusiones Su producto está surfeando en manos de sus clientes: atrévase a montar la tabla y surfear esas olaswww.coral-technologies.com
  28. 28. Coral TechnologiesCoral Technologies se especializa en soluciones web y de comercio electrónico: – Diseño y estrategia de sitios web – Marketing online (SEO, PayClick) – Motor de reservas para sitio web y Facebook – Pagos en línea – Redes Socialeswww.coral-technologies.com
  29. 29. Descargar la presentación del blog Alexander Rojas C. info@coral-technologies.com blog.coral-technologies.com www.coral-technologies.com Coral Technologies www.coral-technologies.comwww.coral-technologies.com Tel: 506+ 2280-8297

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