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Socialmedia in Japan


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socialmedia like blog, social networking, wikis in Japan

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Socialmedia in Japan

  1. 1. Hot Social media in Japan and its features Arcarna Inc. May 2008
  2. 2. Who am I? Name Profession Works <ul><li>Kazuhide HARADA </li></ul><ul><li>CEO of Arcarna, Inc. </li></ul><ul><li>7 books about social networking </li></ul><ul><li>Blog “Socialnetworking.jp” </li></ul><ul><li>Blog ”Socialmedia.jp” </li></ul><ul><li>Social media consulting </li></ul>Other <ul><li>Traveled 90 nations </li></ul>
  3. 3. Socialnetworking.jp http://www. socialnetworking . jp / <ul><li>Since 2004 </li></ul><ul><li>More than 3,000 entries </li></ul><ul><li>About social networking </li></ul>
  4. 4. Socialmedia.jp http://www.socialmedia. jp <ul><li>Since 2006 </li></ul><ul><li>2,372 socialmedia </li></ul>
  5. 5. Social Networking world in Japan Function Target mobile PC General
  6. 6. mixi http:// mixi . jp <ul><li>The biggest social networking service in Japan </li></ul><ul><li>12 million users (Dec/2007) </li></ul><ul><li>Diaries, photos, movies, music, news, community… </li></ul><ul><li>Since 2004 </li></ul><ul><li>Mixi, Inc. </li></ul>
  7. 7. Mo-ba-ge http://mbga.jp <ul><li>The biggest “mobile” social networking service in Japan </li></ul><ul><li>9 million users (Feb/2008) </li></ul><ul><li>Games, news </li></ul><ul><li>Since 2006 </li></ul><ul><li>Active users:Teens </li></ul><ul><li>(junior, high school students) </li></ul><ul><li>DeNA Co.,Ltd. </li></ul>
  8. 8. gree http://gree.jp <ul><li>The big “mobile” social networking service in Japan </li></ul><ul><li>4 million users (Feb/2008) </li></ul><ul><li>Active users: mobile users </li></ul><ul><li>Games, diaries. </li></ul><ul><li>Since 2004 </li></ul><ul><li>Gree. Inc, </li></ul>
  9. 9. 2ch http://2ch.net <ul><li>The BBS (bulletin board service) in Japan </li></ul><ul><li>600 million page views (April/2008) </li></ul><ul><li>Since 1999 </li></ul><ul><li>Anonymous </li></ul>
  10. 10. Niconico doga http://nicovideo. jp <ul><li>The biggest video service in Japan </li></ul><ul><li>100 million page views (Feb/2008) </li></ul><ul><li>Comments on video </li></ul><ul><li>niwango. Inc, </li></ul>
  11. 11. Zenryaku profile http://pr.cgiboy.com/ <ul><li>The biggest profile introduction service in Japan </li></ul><ul><li>4 million users (Oct/2007) </li></ul><ul><li>Simple Profile </li></ul><ul><li>Rakuten </li></ul>
  12. 12. kotonoha http://kotonoha.cc <ul><li>The unique voting service in Japan </li></ul><ul><li>10 million comments (Oct/2007) </li></ul><ul><li>Multiple choice </li></ul><ul><li>Personal service </li></ul><ul><li>Vote hot or not </li></ul>
  13. 13. Hatena haiku http://h.hatena.ne.jp/ <ul><li>The big mini blog service in Japan </li></ul><ul><li>Drawing function </li></ul><ul><li>Hatena Star </li></ul><ul><li>Hatena. Inc, </li></ul>
  14. 14. Nounai maker http://usokosearch.com/ <ul><li>The unique personality revealing service in Japan </li></ul><ul><li>600 million page views (Dec/2007) </li></ul><ul><li>Since June 2007 </li></ul>
  15. 15. Anonymous Diary http://anond.hatelabo.jp/ <ul><li>The blog service in Japan </li></ul><ul><li>163,365 entries(April/2008) </li></ul><ul><li>Anonymous diary </li></ul><ul><li>Hatena.Inc, </li></ul>
  16. 16. OK wave http://okwave.jp/ <ul><li>The Q&A service in Japan </li></ul><ul><li>3 million questions (April/2008) </li></ul><ul><li>1 million users (April/2008) </li></ul><ul><li>OKwave.Inc, </li></ul>
  17. 17. Characteristic 1: mobile <ul><li>Many users prefer mobiles over computers. </li></ul><ul><li>100 million cell phones in Japan (Oct 2007) </li></ul><ul><li>Example: mixi, mobile, mobage </li></ul>
  18. 18. Characteristic 2: anonymous <ul><li>Japanese people prefer to be anonymous </li></ul><ul><li>They rarely publish their real names </li></ul><ul><li>Example: niconicodoga, 2ch, anonymous diary </li></ul>
  19. 19. Characteristic 3: simple <ul><li>Simplicity is the best </li></ul><ul><li>Mixi is very simple compared to other SN </li></ul><ul><li>Zenryaku, you put your profile, that’s all. </li></ul><ul><li>Kotonoha, you click Yes or No. </li></ul>
  20. 20. Characteristic 4: ask <ul><li>Ask someone (usually strangers) anything important </li></ul><ul><li>This includes “my wife is going to have a love affair this weekend. What should I do?” </li></ul><ul><li>OK wave, 2ch, mixi </li></ul>
  21. 21. SN trait 1: yominige@mixi <ul><li>Yominige means “Read and run away” in Japanese </li></ul><ul><li>Reading friend’s diary, and adding no comments </li></ul>
  22. 22. SN trait 2: imepu@mobage/2ch <ul><li>Imepu(Image Play) means “role play” in Japanese </li></ul><ul><li>Role play through a social networking medium </li></ul><ul><li>Using Manga-like characters </li></ul>
  23. 23. SN trait 3: mobakano@mobage <ul><li>mobakano means “girl friend only in that SN” in Japanese </li></ul><ul><li>You pretend as if you both were girl friend / boy friend on the SN, and they rarely see each other offline. </li></ul>
  24. 24. SN trait 4: anka@2ch <ul><li>anka means “anchor (like Link)” in Japanese </li></ul><ul><li>“ anka” is advice for your agenda from strangers. </li></ul><ul><li>You are #1. #1 may ask, “Tell me what I should do >>3” #3 will then reply. </li></ul>
  25. 25. SN trait 5: kiseki no maimiku@mixi <ul><li>Kiseki no maimiku means “connect with the man of destiny on SN” in Japanese </li></ul><ul><li>You say “your star sign,your type of blood, your cell phone and so on”, and connect with the exactly same one. </li></ul>
  26. 26. <ul><li>アルカーナ株式会社 </li></ul><ul><li>原田和英 </li></ul><ul><li>[email_address] </li></ul>