Overview of the Urban Wood Utilization
Markets Obstacles and Opportunities

Edith Makra
IL EAB Wood Utilization Team
and

...
Overview
● Full Circle Urban Forestry
● Urban forest product markets

– Supply
– Demand
– Urban Wood Attributes
● From tre...
Trees are valuable over their lifetime
After decades of giving….

Is this the best stewardship?
Urban Wood Markets:
opportunities outweigh challenges

Better EAB response
Lower disposal costs
New wood products

Locatio...
Wood Products and Markets
Lower Value

Higher Value

Highest Value

Firewood

Railroad ties

Artistic pieces

Mulch

Lands...
Michigan Processors & Markets
Market Example: Twin Cities Cluster

Source: Dovetail Partners, 2010
Market Example: Oakland University Biomass System
Potential Market Driver:
Demand for Green Buildings
Urban wood = Local and sustainable
● Certifiers drive materials select...
Green Building Example: Traverwood Library

Credit: Architect Magazine
Survey –
Public Sector Demand for Green Products
For Robbinswood Community Wood System Feasibility study

• 272 Municipali...
Municipal Demand for Green Products
● 83% are purchasing green

Product attributes considered in purchasing – 89% consider...
Municipal Example: City of Grosse Pointe Park
School Demand for Green Products

● Hottest area for green
– US Dept of Education, EPA, White House
• Green Ribbon Schools...
CINCINNATI URBAN TIMBER PROJECT
Turning urban trees into products
involves the entire wood use chain
● Arborists – fell trees, harvesting logs
● Sawyers –...
Arborists first vital link
● Two paths from felling to products
– Move one‟s own tree through the chain
– Sell or provide ...
Sawyers –
Primary Wood Products Manufacturers
● Portable band saws:

–
–
–
–

Flexible services – buy/barter/hourly
Nimble...
Woodworkers –
Secondary wood products manufacturers
● Most are unfamiliar with urban wood
● Prefer consistent supply
● Lik...
Intermediaries –
Specifiers and sellers of products
● Key contacts:

–
–
–
–

Architects
Interior designers
Distributors &...
End Users –
Promoting purchase of products
● Public agencies can lead
● All “links” can advocate
● Users ultimately drive
...
All the links can work together!

● Arborist –

Village of Wilmette
● Sawyer –

Horigan Urban Forest Products
● Woodworker...
Urban Wood Businesses
Market Development Example:

Urban Wood:
Finding the Highest and Best Use
Urbanwood Marketplace Sales Growth

Note: 2013 values projected
Promoting Urban Wood
Community Level

● Know wood availability
● Understand capacity
● Explore products and markets
● Find...
Promoting Urban Wood
Regional Level
Midwest Example
● Southeast Michigan RC&D Council: Nonprofit “hub”
● Network: federal,...
Promoting Urban Wood
State Level
● State Urban and Community Forestry Program
– Wisconsin
– Grant programs
– Technical ass...
Promoting Urban Wood
National Efforts
● Wood Education Resource Center

– Publications, technical assistance, organizing
–...
Join the Conversation

● Quarterly Conference Calls

● Join UFPA on Linked In

www.na.fs.fed.us/werc

www.linkedin.com/
se...
Questions?
Jessica Simons
jessica.simons@semircd.org
www.urbanwood.org

Edith Makra
emakra@mayorscaucus.org
www.illlinoisu...
Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective
Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective
Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective
Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective
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Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective

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Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective

Edith Makra, Illinois EAB Wood Utilization Team | Jessica Simon, Southeast Michigan Resource Conservation & Development Council

Published in: Education, Business, Technology
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  • emm
  • emm
  • Bandmills, grinder, firewood, energy plant: many options currently exist. Multiple pathways are options from top left corner. Must push to find highest and best use.
  • Jesa
  • Jess
  • emm
  • emm
  • Jess
  • emm
  • Jess
  • Emm or Jess – let’s discuss
  • Edith
  • Jess
  • Jess
  • Discussed under green builidings Jess or emm?
  • emm
  • City president Chris Canning – used trees from his property; made baseball bats for little league
  • Emm or Jess
  • Jess
  • Jess
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  • Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective

    1. 1. Overview of the Urban Wood Utilization Markets Obstacles and Opportunities Edith Makra IL EAB Wood Utilization Team and Metropolitan Mayors Caucus Jessica Simons Southeast MI RC&D Council and The Urbanwood Project
    2. 2. Overview ● Full Circle Urban Forestry ● Urban forest product markets – Supply – Demand – Urban Wood Attributes ● From tree to finished products - “links in a chain” ● Urban Wood Businesses ● Creating local wood programs ● Advancing urban wood – state and regional level
    3. 3. Trees are valuable over their lifetime
    4. 4. After decades of giving…. Is this the best stewardship?
    5. 5. Urban Wood Markets: opportunities outweigh challenges Better EAB response Lower disposal costs New wood products Location Diverse partnerships Poor wood markets Full-circle forestry Scale/supply issues Resource stewardship Diverse UF stewards Job creation Short timelines Carbon-smart Transportation Meaningful story Lack of support
    6. 6. Wood Products and Markets Lower Value Higher Value Highest Value Firewood Railroad ties Artistic pieces Mulch Landscape timbers Planed lumber Compost Rough-sawn lumber Finished products Biomass fuel (barricades, truck sideboards, etc.) High volumes used Plenty of resource Low processing/skill Lower value (flooring, furniture, etc.) Low volumes used More limited resource High processing/skill Higher value
    7. 7. Michigan Processors & Markets
    8. 8. Market Example: Twin Cities Cluster Source: Dovetail Partners, 2010
    9. 9. Market Example: Oakland University Biomass System
    10. 10. Potential Market Driver: Demand for Green Buildings Urban wood = Local and sustainable ● Certifiers drive materials selection ● Most recognized certification: LEED Leadership in Energy & Environmental Design ● Approved wood products (FSC) don’t recognize urban wood BUT: STORY is what matters to customers
    11. 11. Green Building Example: Traverwood Library Credit: Architect Magazine
    12. 12. Survey – Public Sector Demand for Green Products For Robbinswood Community Wood System Feasibility study • 272 Municipalities Surveyed - 15% participation rate • Analyzed park districts (separate agencies) own survey • Studied „green‟ programs for schools
    13. 13. Municipal Demand for Green Products ● 83% are purchasing green Product attributes considered in purchasing – 89% consider recycled materials – 40-50% consider local materials – 13% incentivize LEED building ● Staff most influential in buying decisions ● 52- 67% are part of purchasing coop ● 83% would buy green if more expensive ● Municipalities are best public sector full circle urban forest managers
    14. 14. Municipal Example: City of Grosse Pointe Park
    15. 15. School Demand for Green Products ● Hottest area for green – US Dept of Education, EPA, White House • Green Ribbon Schools – US Green Building Council • Coalition for Green Schools ● Driven by: – Children‟s health – Desire to teach “environmental literacy” ● 20% of the US population are in schools
    16. 16. CINCINNATI URBAN TIMBER PROJECT
    17. 17. Turning urban trees into products involves the entire wood use chain ● Arborists – fell trees, harvesting logs ● Sawyers – mill logs into lumber ● Woodworkers – build wood products from lumber ● Intermediaries – specify and sell wood products ● End users – buy finished wood products
    18. 18. Arborists first vital link ● Two paths from felling to products – Move one‟s own tree through the chain – Sell or provide logs to sawyers ● Issues in common – – – – Assessment of logs Safe felling Felling & storage to preservelog quality Cost or savings?
    19. 19. Sawyers – Primary Wood Products Manufacturers ● Portable band saws: – – – – Flexible services – buy/barter/hourly Nimble with location Willing to mill urban logs Artisan skill – can maximize value ● Drying adds value and quality ● Sawyer lists available in most states
    20. 20. Woodworkers – Secondary wood products manufacturers ● Most are unfamiliar with urban wood ● Prefer consistent supply ● Like what urban wood does well! – Green – Unusual species – Character wood ● Woodworker associations are helpful
    21. 21. Intermediaries – Specifiers and sellers of products ● Key contacts: – – – – Architects Interior designers Distributors & wholesalers Retailers ● Green certifications would help ● Need to build relationships ● Need more samples to compete with traditional industry
    22. 22. End Users – Promoting purchase of products ● Public agencies can lead ● All “links” can advocate ● Users ultimately drive market demand ● Consumers value story ● Great media potential ● Exhibitions very popular
    23. 23. All the links can work together! ● Arborist – Village of Wilmette ● Sawyer – Horigan Urban Forest Products ● Woodworker – Bats By Buck ● Intermediary – Village President, Chris Canning ● End User – Wilmette Little League
    24. 24. Urban Wood Businesses
    25. 25. Market Development Example: Urban Wood: Finding the Highest and Best Use
    26. 26. Urbanwood Marketplace Sales Growth Note: 2013 values projected
    27. 27. Promoting Urban Wood Community Level ● Know wood availability ● Understand capacity ● Explore products and markets ● Find partners ● Be realistic about logistics
    28. 28. Promoting Urban Wood Regional Level Midwest Example ● Southeast Michigan RC&D Council: Nonprofit “hub” ● Network: federal, state, local, nonprofit, academic, private ● Drove tri-state marketing and branding initiative ● Regional meetings created broader network ● Led to formation of Urban Forest products alliance ● Continued regional information sharing..
    29. 29. Promoting Urban Wood State Level ● State Urban and Community Forestry Program – Wisconsin – Grant programs – Technical assistance and training ● State Wood Utilization Team – Illinois EAB Wood Utilization Team – Stemmed from EAB readiness planning – Continues ad hoc ● State Forest Action Plan – 4 Midwestern States call for urban wood
    30. 30. Promoting Urban Wood National Efforts ● Wood Education Resource Center – Publications, technical assistance, organizing – Conference calls ● In USFS Northeast Area Strategic Plan ● National Partners – Tree Care Industry Association • ANSI Standard for Urban Forest Products – Arbor Day Foundation • Tree City USA Growth Award
    31. 31. Join the Conversation ● Quarterly Conference Calls ● Join UFPA on Linked In www.na.fs.fed.us/werc www.linkedin.com/ search groups
    32. 32. Questions? Jessica Simons jessica.simons@semircd.org www.urbanwood.org Edith Makra emakra@mayorscaucus.org www.illlinoisurbanwood.org This work has been supported by An equal opportunity provider and employer

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