Jomos Schuhfabrik - Arber Hoxhallari

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Jomos Schuhfabrik - Arber Hoxhallari

  1. 1. Copyright © Wondershare Software LOGO
  2. 2. Copyright © Wondershare Software • The aim • Company description • Mission & Vision • Products • Turnover • Marketing • Potential improvements
  3. 3. Copyright © Wondershare Software • Learn the general framework of the company • Focus on marketing • Apply the theoretical knowledge into practice • Potential suggestions
  4. 4. Copyright © Wondershare Software • “Jomos” KG • A family business since 1928 • Headquarters in Selbitz • Main production site in Selbitz • Only uppers are manufactured in Brasil
  5. 5. Copyright © Wondershare Software • Remain a family business • Continue the tradition of a constant employer • Keep producing in Germany • Guaranteed quality • Fair prices
  6. 6. Copyright © Wondershare Software • Primary focus on men’s shoes • Since three years started the production of ladies shoes • New collections every year • Soles production in injection machines • Different linings
  7. 7. Copyright © Wondershare Software • Five main categories: • Jomos “aircomfort” • Jomos “life active” • Jomos “mohrlams” • Jomos “sympatex” • Jomos “safety”
  8. 8. Copyright © Wondershare Software • The cost of production has been constant 1.6 Euro • The cost of storage is 50 cent / pair • Average selling price of the finished product in 2011 was 28.7 Euro • 634 000 pairs sold in 2011 • The calculated turnover is 18 195 800 Euro
  9. 9. Copyright © Wondershare Software • Germany • Neighbor countries • Russia and Canada • New significant markets: Middle east and Baltic countries
  10. 10. Copyright © Wondershare Software • The cost of marketing is 5% of net profit • The cost of agents is 5 % of net profit • Offices in main cities of Germany and abroad • Web shop created for b2b customers
  11. 11. Copyright © Wondershare Software • Corporate identity • Different fairs around the world • Jomos info day • E-mail actions • Magazines • Agents
  12. 12. Copyright © Wondershare Software • Shops & chains • Buying associations • Wholesalers • Internet • Catalogues • Factory outlet
  13. 13. Copyright © Wondershare Software • TV marketing • More active in shoe magazines • Show the fair philosophy to the customers • Follow the latest trends and focus on fashion • Improve the quality of boxes
  14. 14. Copyright © Wondershare Software LOGO

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