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Visual Search for Augmented Reality




                              Dr. Herbert Bay
                              CEO & co-founder kooaba
                              bay@kooaba.com
Augmented Reality


What is it, and what is it
       used for?
It connects the real world with the digital world
Like this...
...like this...
...or even like this
On the market, using GPS and compass for stationary objects
Visual Search for stationary and mobile objects
Database Size
25
                            Size of database [M]

20
                            All Wikipedia entries [M]
15

                            Cummulated pages of a
10                          daily Newspaper during
                            10 years [M]
 5


 0
     9

                 9

                 9

                9

               09


                 9

               10


                 0
  -0

              -0

              -0

             l-0




              -0




              -1
            p-




            n-
   n

           ar

           ay




           ov




           ar
          Ju
Ja




         Se




         Ja
       M




         M
         M




         N
Great, but how do you make money?
Main question


What job is AR actually
       doing?
That’s what you see
    without AR
That’s what you see with
                                      AR


Manneken Pis, Brussels



                         Sponsored
                          content

    Heineken Beer
How about another example?
That’s what you see
    without AR
Sponsored
                       content
                                            H&M Fashion




That’s what you see with
          AR                 Eiffel Tower
Actionable visual information



   And the business behind


   Example: Augmented Print
Augmented Print with Paperboy

                                Social Media
                                  (Share)



                                  Content
                                 (Explore)



                                  Services
                                (Remember)
Content Partners




www.paperboytool.com

   @paperboytool
Business Model




   Sponsored
    content
Other examples are

  Price Comparison
Interactive Catalogues
    Wine Guide
     City Guide
And many more...

  coming soon
Thank you!!!

           Dr. Herbert Bay
           CEO & co-founder kooaba
           bay@kooaba.com

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kooaba - Visual Search for Augmented Reality (Herbert Bay, ARBcon.europe 2010)