Utilizing BOS in Developing a PMP Training Service

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Utilizing BOS in Developing a PMP Training Service

  1. 1. Utilizing BOS in Developing a PMP Training Service<br />By Mahmoud Abdur-Rahman<br />
  2. 2. Red Vs. Blue Oceans<br />
  3. 3. Strategy Canvas<br />One of the most strategic tools of the entire concept. It could be used as both a diagnostic and an action framework for building a compelling blue ocean strategy. <br />
  4. 4. Case Organization<br />A Consulting & Training Company in the Middle East specialized in the project management domain.<br />PMP Training (specially for corporates) is one of the main areas of training business for the company.<br />
  5. 5. Development Focus<br />Developing Strategy Canvas and Value Curve for PMP Training Service<br />
  6. 6. Research Activities<br />Secondary<br />Linkedin Insights<br />THIQAH Documents<br />Primary<br />Interviews<br />Management<br />Competition<br />Customer<br />Non-Customer<br />
  7. 7. Findings<br />Various business models<br />Offer components depend on the model<br />Similar Offers<br />Price is not a major factor<br />Various Schedules<br />Various Journey Structures<br />Non-customers Misconception<br />Corporate customer drivers.<br />Individual customers drivers<br />Transition requirements<br />Selection criteria<br />Deliverables<br />
  8. 8. Strategy Canvas<br />High<br />THIQAH<br />Market<br />Low<br />Experience<br />Material Quality<br />Accreditation<br />Price<br />Instructor Quality<br />Post Course Support<br />Convenience<br />
  9. 9. Development Possibilities<br />Corporate Customers<br />Individual Customers<br />
  10. 10. Thanks<br />

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