Put on your Character1. Please grab your Persona card2. Sketch your imaginary character details3. Rehearse4. Remember you’re not yourself for 90 mins.5. The number on the card is not your age, it’s just your number
“Selection 2.0” of thesis topic • 5 Suggested Topics • Active discussions on Linkedin • At 8 service-related groups • For 2 weeks • Professional & Peer researchers seen as customers of the thesis project
There’re 2 ways to see “Service 2.0” Service 2.0 From Web From Service 2.0 to 1.0 to Service 2.0 Service 2.0
Service 2.0 Café Guidelines • Form 4 groups • We’ll start with each group on a table. • Brainstorm on the topic of the table • Write your persona card number on your post-it notes. • Move clockwise once you here “Switch” • Topics are “Themes & Principles”, “Forces & Trends”, “Devil Advocacy” and “Examples of Service 2.0 concepts”
Few Insights to Share based on O’Reilly’s work in Web 2.0.
But This is not about Web 2.0now. It’s about Service 2.0. And better think of it fully offline to cut on confusion ..
The Value is co-created bythe users and is facilitated by the platform
Architecture of participation: newusers bring new resources, the servicegets better automatically as thenetwork of users grows.
The assets are thecollective work of theusers. The assets groworganically due to theuser activity.
Provider’s role is to enable the context of user activity.
Radical Trust: with enough participants all flaws are shallow
Folksonomy: Allowing multiple overlappingcustomers’ categorization rather thanprovider’s own rigid categorization calledtaxonomy
Activity Guidelines • Choose any concept from the “Examples of Service 2.0 concepts” table that would match the industry of your corner. • Develop the concept using the potential service 2.0 concepts you just got exposed to. • While developing your concept you have to consider the imaginary personas of your team. This should ensure long- tail is maintained
Activity Guidelines • Hang your “Tag me here” sheet next to your concept poster for opponents to tag your concept. • Present your idea and highlight the principles you found helpful. • Opponents can utilize the notes on the “Devil advocacy” table.