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Aravind Krishnaswamy Co-Founder, Levitum Twitter: @twitortat Technology, Journalism and Change Venue: Asian College of Journalism Date: Jan 20 th , 2010

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“ The current days of the internet will be soon over” Pop Quiz! Who Said This?

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Aggregators & Ad Revenue

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Betting on the Tablet

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<ul><li>Same content. </li></ul><ul><li>Different Delivery. </li></ul><ul><li>Different Emotions </li></ul>

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Physical Vs. Emotional

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Digital or Physical, emotional connection matters.

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DIGITAL PHYSICAL

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Social Media Phenomenon

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What does it mean to be a journalist in a world of information overflow?

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You’re not alone <ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Music & Recording Studios </li></ul><ul><li>Journals </li></ul><ul><li>Radio </li></ul><ul><li>Textbooks </li></ul><ul><li>Neighborhood gazettes </li></ul><ul><li>Even TV! (Hulu, Youtube, Boxee…) </li></ul>

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Twitter: From the gutter press to the gutter?

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“ We are all in the gutter, but some of us are looking at the stars” – Oscar Wilde

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Information, Knowledge and Insight

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<ul><li>One Chalk Mark: $1 </li></ul><ul><li>Knowing Where to Put It: $49,999 </li></ul>

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Trust Matters

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Convergence

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Personalization and Context

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Distribution Models <ul><li>Independent Reporting </li></ul><ul><li>Free + Paid Content </li></ul><ul><li>Source Rating </li></ul><ul><li>Review Mechanism </li></ul>

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Crowdsourced Approaches

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Community Funded Reporting

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Future readers are born everyday <ul><li>Readers born this century will have grown up in a digital age </li></ul><ul><li>In 10 years, they will be the key decision makers </li></ul>

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The more things change, the more they stay the same

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Roundup <ul><li>Information, Knowledge and Insights </li></ul><ul><li>Trust Matters </li></ul><ul><li>Convergence </li></ul><ul><li>Personalization and Context </li></ul><ul><li>Possible Trends </li></ul><ul><ul><li>New Distribution Models – iTunes/Music Example </li></ul></ul><ul><ul><li>New Editorial Models – Crowdsourcing Example </li></ul></ul><ul><ul><li>New Investigative Journalism Models – Spot.us </li></ul></ul><ul><li>Fundamentals matter </li></ul>

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Open Q&A <ul><li>Aravind Krishnaswamy </li></ul><ul><li>Twitter: @twitortat </li></ul>Note: Images used in this presentation are from the web and subject to individual copyright. The latest version of this presentation is available on SlideShare