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Technology, Journalism And Change

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Technology, Journalism And Change

  1. 1. Aravind Krishnaswamy Co-Founder, Levitum Twitter: @twitortat Technology, Journalism and Change Venue: Asian College of Journalism Date: Jan 20 th , 2010
  2. 2. “ The current days of the internet will be soon over” Pop Quiz! Who Said This?
  3. 4. Aggregators & Ad Revenue
  4. 6. Betting on the Tablet
  5. 7. <ul><li>Same content. </li></ul><ul><li>Different Delivery. </li></ul><ul><li>Different Emotions </li></ul>
  6. 8. Physical Vs. Emotional
  7. 9. Digital or Physical, emotional connection matters.
  8. 10. DIGITAL PHYSICAL
  9. 11. Social Media Phenomenon
  10. 12. What does it mean to be a journalist in a world of information overflow?
  11. 13. You’re not alone <ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Music & Recording Studios </li></ul><ul><li>Journals </li></ul><ul><li>Radio </li></ul><ul><li>Textbooks </li></ul><ul><li>Neighborhood gazettes </li></ul><ul><li>Even TV! (Hulu, Youtube, Boxee…) </li></ul>
  12. 14. Twitter: From the gutter press to the gutter?
  13. 15. “ We are all in the gutter, but some of us are looking at the stars” – Oscar Wilde
  14. 16. Information, Knowledge and Insight
  15. 17. <ul><li>One Chalk Mark: $1 </li></ul><ul><li>Knowing Where to Put It: $49,999 </li></ul>
  16. 18. Trust Matters
  17. 19. Convergence
  18. 20. Personalization and Context
  19. 21. Distribution Models <ul><li>Independent Reporting </li></ul><ul><li>Free + Paid Content </li></ul><ul><li>Source Rating </li></ul><ul><li>Review Mechanism </li></ul>
  20. 22. Crowdsourced Approaches
  21. 23. Community Funded Reporting
  22. 24. Future readers are born everyday <ul><li>Readers born this century will have grown up in a digital age </li></ul><ul><li>In 10 years, they will be the key decision makers </li></ul>
  23. 25. The more things change, the more they stay the same
  24. 26. Roundup <ul><li>Information, Knowledge and Insights </li></ul><ul><li>Trust Matters </li></ul><ul><li>Convergence </li></ul><ul><li>Personalization and Context </li></ul><ul><li>Possible Trends </li></ul><ul><ul><li>New Distribution Models – iTunes/Music Example </li></ul></ul><ul><ul><li>New Editorial Models – Crowdsourcing Example </li></ul></ul><ul><ul><li>New Investigative Journalism Models – Spot.us </li></ul></ul><ul><li>Fundamentals matter </li></ul>
  25. 27. Open Q&A <ul><li>Aravind Krishnaswamy </li></ul><ul><li>Twitter: @twitortat </li></ul>Note: Images used in this presentation are from the web and subject to individual copyright. The latest version of this presentation is available on SlideShare

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