Advanced Link Building
Link building is the way to gain quality back-links to your website and it helps
to increase your website traffic and also SERP (Search Engine Result Page)
rankings. Getting a quality back-link is a very tuff task. I have prepared this
presentation by helping with some SEO giant, to promote your website and
build high quality back-links.
Today content is playing a pivotal role in your SEO strategy. Creating and
promoting quality content is a must one to build a natural links to your
website. If you want build more links and improve traffic to your website check
the advanced content marketing resources below.
9 Link Building Strategies
Images Link Building
Broken Link Building
Building Links through
Video Link Building
A visual representation of information or data.
A well-designed info-graphic like the one below can help
you simplify a complicated subject or turn an otherwise
boring subject into a captivating experience. Adding
interactive content like info-graphics to your website can
be one of the most effective strategies in an overall digital
marketing campaign. Ideally, an info-graphic should be
visually engaging, contain a subject matter that is
appealing to your target audience, and be supported by
other engaging content across your website and social
Engage in competition to attain
Creating contest allows you to provoke your
audience to share and enter your website.
People love joining contests especially if they are
loyal fans or readers. This strategy is very effective
on producing organic links. All you need to do is
create a contest (of course with prizes and
giveaways) on your website and/or on social media
platform and promote it. The more people see and
share your promotion, the more links it produces.
The practice of sharing content from a website on a social media site or application.
Sending photos, videos, product
recommendations and Web site links to
friends with social networking accounts.
Twitter and Face-book icons appear on
most every Web site; however, there are
numerous other venues where information
can be shared.
Image Link Building
The way we do it.
The process we developed to produce, distribute and build links using images.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand
recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience
(particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
Another advantage of implementing this approach to link building is that it allows your campaign to diversify the
types of links being generated to the site, which we all know is good for building a strong link profile.
There are many types of images that can be used for web marketing, such as:
Photographs (conceptual, landscapes, products, etc…)
GIF (Graphic interchange format)
Broken Link Building
Broken link building is one of those creative and effective methods to acquire high
quality contextual links that your competitors may haven't earned yet for their
domains. This was based from the recent link building survey by James Agate, you
may want to check that out for future references.
Building Links Through
Competitor back-link analysis is a gold mine technique for every link
builder on getting an awesome link to improve ranking and traffic for
your website. Read the resources below to learn how to analyze and
where to get that links.
How to steal your competitor rankings
Step 1 – Get The Top 10 Results
Step 2 – Finding All Of The Back-links for each of the top 10 results
Building Links With Video Content
While content marketing continues to be exceedingly important, it’s not all about articles or
resources, as you may have discovered. As we kick off the new year, the most important thing you can
do to help your SEO efforts is to bring about more diversity in your efforts, so definitely plan to
include video in your link building arsenal.
Here are three great ways to use video for SEO:
We all remember the info-graphics boom that dominated much of late 2010 and the early half of 2011.
Info-graphics became the silver bullet du jour and everybody and their mother were publishing them.
While some well-researched, high quality info-graphics can still enjoy success, why churn out stuff
that almost everyone else is doing? Let’s take something that has worked well to engage people in the
past and give it a new avatar to breathe new life into the tactic.
Thus, consider creating a video info-graphic. A good way to start is to take an existing info-graphic
that has done well in the past and have an animator turn it into a fun short video. Instantly the same
content you created gets a new lease on life and reaches out to a fresh new audience.
Videos on Landing Pages
Make your landing pages work harder to convert customers by adding some video to them. A product
page, for example, could be greatly enhanced with the addition of a customer review video.
Brainstorming Tips: How to Come up With Ideas for a
Coming up with ideas for videos is the truly fun part. With a little bit of thought, anyone
can create a great share-worthy video. Good steps to follow include:
Look at existing content: You likely already have some immensely popular blog posts or other
content that could work extremely well as a video.
Turn to your customers: Host a video testimonial contest if you have difficulty sourcing videos from
customers. The chances of getting something in return are high.
Look at your FAQs: Each of these could be turned into individual videos or combined into one
Look at your sales pages: You’ve already done the hard work to create content that converts; why not
put all the core benefits and features into a video?
Do a YouTube search: What are some of the most popular videos that show up on YouTube for your
key terms? Those could be great sources of inspiration.
Look at your competition: How are companies in your area promoting themselves either via
commercials or through sales pitches on their websites? This is rich information ready for sharing.
Turn to social media: Peruse the trending videos on sites such as Buzz-Feed, Huffington-Post, or
What's Trending to get an idea of what people are really responding to. While the videos tend to fall
more on the humorous side, they may still spark some creative ideas.
Video Production Tips: How to Get It Done
It’s really not that hard to get a video produced, especially if you start with an animated one.
You will need:
A video script, which can be edited from existing copy.
A video animator.
A voiceover artist.
Two to three weeks to get it all produced.
You don’t have to use an expensive production company; sites such as Elance or oDesk are rich with talented people
from around the globe who can produce videos relatively inexpensively. Alternatively, contact local colleges with film
programs and hire an intern for a couple of months. He or she will be grateful for the experience and expanded
portfolio and you’ll be grateful for the impact to your SEO efforts.
Make sure to:
Scan the past work and demo reels of all animators and voiceover talents to ensure you find a style that works well for
Get all rights to the video signed over to you; the last thing you want is multiple copies of the video floating around
before you’ve had a chance to launch your campaign.
Post the video on YouTube after you're done, with an outreach campaign for added boosts. Create rich descriptions that
contain your keywords and link back to your site so that people searching for your key terms can discover your video
and potentially visit your site.
Conclusion: Video Link
Video is a great SEO tool that is
still surprisingly underutilized. Get
ahead of the competition and give
your link-building efforts a much-
needed boost in 2013 by reaching
the consumer where they already
are – consuming videos online.
A new link building strategy
Controversial articles that you shared, linked to, and
provided some insights because you just can’t resist
it? This type of post promotes critical thinking,
education, and information.
Controversial post can fall into different categories such
as education, politics, religion, health, money, and more.
If you want to publish controversial posts, you should be
careful though and try not to annoy or offend your loyal
My Last and Final Strategy
An e-book is a great tool not just to promote your website but also to
build authority or influence in your community. It is a powerful tool
that naturally attracts discussion and reviews about your
Ranking your e-book and getting a lot of exposure is a sure way to
earn links and increase your sales. Another good thing is that bloggers
can contact you for interviews which can result to new relationships
For more enquiries, to contact me at email@example.com
Talk with me, +91 9853876945