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Advanced-Link Building-Strategy

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Link Building is the best way to obtain quality backlinks to your website and also it helps to increase your website traffic and search engine ranking.

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Advanced-Link Building-Strategy

  1. 1. seoaranyak.wordpress.com
  2. 2. Advanced Link Building Link building is the way to gain quality back-links to your website and it helps to increase your website traffic and also SERP (Search Engine Result Page) rankings. Getting a quality back-link is a very tuff task. I have prepared this presentation by helping with some SEO giant, to promote your website and build high quality back-links. Today content is playing a pivotal role in your SEO strategy. Creating and promoting quality content is a must one to build a natural links to your website. If you want build more links and improve traffic to your website check the advanced content marketing resources below.
  3. 3. 9 Link Building Strategies  Info-graphics  Contests  Social Sharing  Images Link Building  Broken Link Building  Building Links through competitor back-links  Video Link Building  Controversial Post  E-books Submission
  4. 4. Info-graphics A visual representation of information or data. A well-designed info-graphic like the one below can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like info-graphics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an info-graphic should be visually engaging, contain a subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels.
  5. 5. Contests Engage in competition to attain Creating contest allows you to provoke your audience to share and enter your website. People love joining contests especially if they are loyal fans or readers. This strategy is very effective on producing organic links. All you need to do is create a contest (of course with prizes and giveaways) on your website and/or on social media platform and promote it. The more people see and share your promotion, the more links it produces.
  6. 6. Social Sharing The practice of sharing content from a website on a social media site or application. Sending photos, videos, product recommendations and Web site links to friends with social networking accounts. Twitter and Face-book icons appear on most every Web site; however, there are numerous other venues where information can be shared.
  7. 7. Image Link Building The way we do it. The process we developed to produce, distribute and build links using images. The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate. Another advantage of implementing this approach to link building is that it allows your campaign to diversify the types of links being generated to the site, which we all know is good for building a strong link profile. There are many types of images that can be used for web marketing, such as:  Photographs (conceptual, landscapes, products, etc…)  Drawings/illustrations  Info-graphics  Typography  Cinema-graphs  Memes  GIF (Graphic interchange format)  Comic strips
  8. 8. Broken Link Building Broken link building is one of those creative and effective methods to acquire high quality contextual links that your competitors may haven't earned yet for their domains. This was based from the recent link building survey by James Agate, you may want to check that out for future references.
  9. 9. Building Links Through Competitor Back-Links Competitor back-link analysis is a gold mine technique for every link builder on getting an awesome link to improve ranking and traffic for your website. Read the resources below to learn how to analyze and where to get that links. How to steal your competitor rankings Step 1 – Get The Top 10 Results Step 2 – Finding All Of The Back-links for each of the top 10 results
  10. 10. Building Links With Video Content While content marketing continues to be exceedingly important, it’s not all about articles or resources, as you may have discovered. As we kick off the new year, the most important thing you can do to help your SEO efforts is to bring about more diversity in your efforts, so definitely plan to include video in your link building arsenal. Here are three great ways to use video for SEO: Video Info-graphics We all remember the info-graphics boom that dominated much of late 2010 and the early half of 2011. Info-graphics became the silver bullet du jour and everybody and their mother were publishing them. While some well-researched, high quality info-graphics can still enjoy success, why churn out stuff that almost everyone else is doing? Let’s take something that has worked well to engage people in the past and give it a new avatar to breathe new life into the tactic. Thus, consider creating a video info-graphic. A good way to start is to take an existing info-graphic that has done well in the past and have an animator turn it into a fun short video. Instantly the same content you created gets a new lease on life and reaches out to a fresh new audience. Videos on Landing Pages Make your landing pages work harder to convert customers by adding some video to them. A product page, for example, could be greatly enhanced with the addition of a customer review video. Continuing ..
  11. 11. Brainstorming Tips: How to Come up With Ideas for a Video Coming up with ideas for videos is the truly fun part. With a little bit of thought, anyone can create a great share-worthy video. Good steps to follow include:  Look at existing content: You likely already have some immensely popular blog posts or other content that could work extremely well as a video.  Turn to your customers: Host a video testimonial contest if you have difficulty sourcing videos from customers. The chances of getting something in return are high.  Look at your FAQs: Each of these could be turned into individual videos or combined into one power-packed video.  Look at your sales pages: You’ve already done the hard work to create content that converts; why not put all the core benefits and features into a video?  Do a YouTube search: What are some of the most popular videos that show up on YouTube for your key terms? Those could be great sources of inspiration.  Look at your competition: How are companies in your area promoting themselves either via commercials or through sales pitches on their websites? This is rich information ready for sharing.  Turn to social media: Peruse the trending videos on sites such as Buzz-Feed, Huffington-Post, or What's Trending to get an idea of what people are really responding to. While the videos tend to fall more on the humorous side, they may still spark some creative ideas. Continuing…
  12. 12. Video Production Tips: How to Get It Done It’s really not that hard to get a video produced, especially if you start with an animated one. You will need:  A video script, which can be edited from existing copy.  A video animator.  A voiceover artist.  Two to three weeks to get it all produced. You don’t have to use an expensive production company; sites such as Elance or oDesk are rich with talented people from around the globe who can produce videos relatively inexpensively. Alternatively, contact local colleges with film programs and hire an intern for a couple of months. He or she will be grateful for the experience and expanded portfolio and you’ll be grateful for the impact to your SEO efforts. Make sure to:  Scan the past work and demo reels of all animators and voiceover talents to ensure you find a style that works well for you.  Get all rights to the video signed over to you; the last thing you want is multiple copies of the video floating around before you’ve had a chance to launch your campaign.  Post the video on YouTube after you're done, with an outreach campaign for added boosts. Create rich descriptions that contain your keywords and link back to your site so that people searching for your key terms can discover your video and potentially visit your site. Continuing..
  13. 13. Conclusion: Video Link Building Video is a great SEO tool that is still surprisingly underutilized. Get ahead of the competition and give your link-building efforts a much- needed boost in 2013 by reaching the consumer where they already are – consuming videos online.
  14. 14. Controversial Posting A new link building strategy Controversial articles that you shared, linked to, and provided some insights because you just can’t resist it? This type of post promotes critical thinking, education, and information. Controversial post can fall into different categories such as education, politics, religion, health, money, and more. If you want to publish controversial posts, you should be careful though and try not to annoy or offend your loyal readers.
  15. 15. E-book Submission My Last and Final Strategy An e-book is a great tool not just to promote your website but also to build authority or influence in your community. It is a powerful tool that naturally attracts discussion and reviews about your website/brand. Ranking your e-book and getting a lot of exposure is a sure way to earn links and increase your sales. Another good thing is that bloggers can contact you for interviews which can result to new relationships and links.
  16. 16. For more enquiries, to contact me at biki.aranyak@gmail.com Or Talk with me, +91 9853876945

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