By 2015, the market value of machine vision is forecast to reach about $2.8 billion in North America. Machine vision sales are expected to grow largely on account of the growing need for automation technology and modernization in the manufacturing sector.

1. Machine Vision Technology
Demand Rising in North America
A technology that helps in capturing and analyzing visual information, machine vision
has become a significant tool for manufacturing automation. By 2015, the market value
of machine vision is forecast to reach about $2.8 billion in North America.
Market size of machine vision in North America – US$ Billion (2011–15F)
1.8
CAGR (2011 - 15F): 9.9%
2.0
2.5
According to Automated Imaging Association (AIA), the largest machine vision
trade association, the North American market witnessed strong growth driven
by recovery in the US manufacturing sector after 2012
Increased adoption of machine vision technology across sectors such as
appliances and components, food and beverage and fabricated metal products
has been vital to the industry’s growth.
1.9
Top performing component and system categories – Q2 2014 (% growth)
in North America
41
Camera
20 34
28
Software
Lighting
Smart Camera
Growth in North American machine vision market helps global companies
The rising demand for machine vision technology in North America has benefitted
global players operating in this space. US-based Cognex and Germany-based Allied
and Basler have reported strong performance in the first half of 2014.
Aranca’s Views
The resurgence of the manufacturing sector in North America will fuel expansion of the machine
vision industry. Subsequently, machine vision sales are expected to grow largely on account of
the growing need for automation technology and modernization in the manufacturing sector.
Moreover, positive economic indicators for the region, especially the index of industrial
production, also strengthen the machine vision industry’s prospects.
Compiled by: Namita Shetty
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2.8
2011 2012 2013 2014E 2015F
The rising sales of camera and smart camera categories are expected to
support the industry in crossing the $2-billion mark in market value in 2014
Cognex’s revenues
expanded 26%
year-on-year (YOY) to
$102 million in Q2 2014
Allied Vision Technologies
sold 10,000 cameras per
month during H1 2014
(second best performance
in the company’s history)
Basler‘s machine vision
products order grew 23%
(YoY) to $52.7 million in
H1 2014
Source: AIA – North American Association for Machine Vision Products and Aranca Analysis