Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Personal Brand Plan Model

21,715 views

Published on

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.

Published in: Career, Business, Technology

Personal Brand Plan Model

  1. 1. PERSONAL BRAND PLAN by Stefano Principato12 Ps of Personal Branding 2.0Personal assetPersonality: Thinking, Feeling, Sensation, IntuitionPassion: what are you passionate about?Professional assetPurpose: mission, vision, valuesPotential: education, experiences, expertiseSwot AnalysisStrenghts / WeaknessesOpportunities / ThreatsProfessional strategyProfessional goals: S.M.A.R.T.Positioning: unique value propositionNetwork strategyPeople: who are your customers?Partners: who can work with you or can support you?Marketing strategyPerformance: what are you really selling?Pricing: revenues/ expensesPackaging: visual & touch pointPromotion: on & off lineProcess: Discover, Create, Communicate, MantainStrategic approach: Analyse, Plan, Do, MonitorPersonal Marketing: strategySelf Marketing: promotionPersonal Branding: reputation Stefano Principato 2011 http://marketingpersonale.blogspot.com

×