ETEC 642 Social Media Giants


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ETEC 642 Social Media Giants

  1. 1. + Social Media Giants Facebook vs. Google+ Reid Kuioka Melissa Arakawa ETEC 642
  2. 2. + Summary Our team chose to compare the two big social network platforms of Facebook and Google+. We reviewed the following categories of each tool: use, ease of use, target audience, and educational use. Then rated both of them on a scale of 1-5 based on their capabilities.
  3. 3. + What is Facebook?  Online social media network  Users can share their profiles, posts, pictures, likes, and status updates  Mainly used to connect with friends  Join groups of people with similar interests or commonalities  Signing up for an account is free
  4. 4. + What is Google+?  Boasts more features and capabilities than Facebook  Upload pictures and videos instantly  Able to categorize contacts into “Circles” for private or separate communication  Groups of users can be formed around particular interests called “Communities”  Capable of video conferencing with up to 10 people through Hangout feature  Utilizes communities and interactive forums to engage users  Encourages the “discovery” of new content through “circles” of users
  5. 5. + Facebook – Ease of Use  Simple to use, single interface where all content is provided on one page called a “profile”  Everything is presented on one stream on a main page which is updated live as friends post new content  Large forum for help features
  6. 6. + Google + - Ease of Use  Requires a little more searching to find content which encourages the main use of Google +, to discover new content  Integrates with other Google tools such as Gmail, Google Docs, etc.  Little to no help features
  7. 7. + Facebook’s Target Audience  18 - 45 year olds - appeals to larger range of audiences  People who want to connect or reconnect with friends  Most people who use Facebook to play games, approximately 53% (
  8. 8. + Google+’s Target Audience  More for people who wish to connect with others who share common interests  Generally older audiences  Generally for those who are more “tech-savvy”
  9. 9. + Facebook – Educational Uses  Serve as an interaction platform for students, who are already familiar with Facebook capabilities  Enables students to post and share comments about an issue or topic  People can join groups that share similar interests, which can encourage them to express their thoughts and ideas  Groups could help develop interest in certain subjects or future careers  Useful to survey or poll friends and family for research  View archived lectures, presentations, or slides
  10. 10. + Google+ - Educational Uses  Educators can group students (who can sign in with existing Gmail or Google account) into circles for added privacy from other students or classes for announcements, assignments, etc.  Hangout feature allows educators to hold video/audio conferences with up to 10 people for tutoring, small class meetings, or off site office hours for extra help; guest speakers; students can collaborate for group projects; conference with other colleagues and peers for professional development; connect with others around the world  Collaborate on assignments or projects using Google Docs (can share while in Hangout session too)
  11. 11. + Overall Ratings Rating Pros Cons Facebook 4 Easy to use, appeals to mass audiences of all ages with content discovery an option for older audiences and games to appeal to younger audiences Needs improvement on video chat/conference capabilities Google+ 3 Is superior to Facebook with its Hangout application A little more difficult to navigate, specifically targeted audiences make Google + an appeal to older audiences