Introduction to Blogging for STICK


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A presentation given to the Scottish Transport and Industrial Knowledge network group about the benefits and how to's of blogging.

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  • Best 100 museum blogs in 2009 How to decide what kind of blog to have
  • Ballast Trust website - 381 visits (246 unique visitors) 44% increase in visits 3 pages viewed per visit, 58% new visitors with visitors from 29 countries (Top 5: UK, USA, Brazil, Russia and Ireland) Top 3 pages: Home, About Us, Projects Ballast Blog - 857 visits (689 unique visitors) 110% increase in visits 2 pages viewed per visit, 78% new visitors with visitors from 41 countries (Top 5: UK, USA, Canada, Australia and Netherlands) Top 3 pages: Home, July Archive pages, Friday photo – Crane Loco
  • At the Ballast Trust we now have 239 photographs uploaded, with 8,000 views and regularly receive comments and additional information about images. 30% of our images have been favourited by others
  • Introduction to Blogging for STICK

    1. 1. Introduction to blogging for STICK
    2. 2. What is Web 2.0? <ul><li>Its not: </li></ul><ul><li>just a buzzword </li></ul><ul><li>a revolution </li></ul><ul><li>all about technology </li></ul><ul><li>just for teenagers </li></ul><ul><li>It’s a state of mind </li></ul><ul><li>Be open </li></ul><ul><li>Encourage participation </li></ul><ul><li>Provide good user experience </li></ul>
    3. 3. Benefits of participating <ul><li>Web 2.0 approach and tools can give STICK: </li></ul><ul><li>Increased awareness of your activities and profile </li></ul><ul><li>Quicker/easier way to put content up?? </li></ul><ul><li>Varied access points to collections and your information </li></ul><ul><li>Diversification of users </li></ul><ul><li>New opportunities for collaborative working </li></ul><ul><li>Additional information about collections and STICK areas of interest </li></ul><ul><li>New dynamic ways to engage </li></ul>
    4. 4. What type of blog to have? <ul><li>“ The best blogs aren't newspapers; they are more like specialty magazines with a distinctive topic, audience, and voice.” </li></ul><ul><li>How to decide what kind to have? </li></ul><ul><li>1) Institutional Info Blog - These are blogs that distribute news about the museum. The best have a nice blend of museum announcements and quirky commentary on museum goings-on. </li></ul><ul><li>2) Aggregate Content Blog - These blogs distribute news related to the content of the museum. </li></ul><ul><li>3) Community Content Blog – Open up content of the museum to community input. </li></ul><ul><li>4) Specialized Content Blog - These blogs are typically linked to an exhibition or sub-specialty of the museum, presenting news about that content. </li></ul><ul><li>5) Personal Voice Blog - These are blogs in which individuals or a small panel of staff offer personal commentary about their museums. </li></ul><ul><li>Chart taken from: </li></ul>
    5. 5. Blogs <ul><li>Are websites with frequently updated posts, links to other sites and reader comments </li></ul><ul><li>Use to: </li></ul><ul><li>Provide project updates ( 100 Object @ BBC ) </li></ul><ul><li>Host and share information about exhibitions ( Quilts @ V&A ) </li></ul><ul><li>Highlight treasures ( Powerhouse Object of the Week ) </li></ul><ul><li>Curatorial blogs ( National Maritime Museum ) </li></ul><ul><li>Share news about your repository ( East Lothian Museums ) </li></ul><ul><li>Education and learning ( Manchester Museum ) </li></ul><ul><li>Document the processing of a collection ( Toy Making @ V&A ) </li></ul><ul><li>Share resources or learn from others ( The Attic @ Leicester Uni ) </li></ul>
    6. 6. Blogs – Ballast Trust <ul><li>Ballast Blog </li></ul><ul><li>Organisational blog about our collections and working life </li></ul><ul><li>Always post on a Friday with an image </li></ul><ul><li>Archivist sole author at present </li></ul><ul><li>Stats for last 6 months - 857 visits (689 unique visitors) - 110% increase in visits for 2009 </li></ul>
    7. 7. How to blog <ul><li>Go to </li></ul><ul><li>Log in with your username or STICK account: </li></ul><ul><li>[email_address] </li></ul><ul><li>2006stick </li></ul>
    8. 8. How to blog – new post <ul><li>It’s just like writing an email or word document </li></ul><ul><li>Add a title, the main content of the post and don’t forget your hyperlinks or pictures! </li></ul>
    9. 9. Planning your posts <ul><li>You can create posts to publish later or back date them </li></ul><ul><li>Its good practice to label them with some key index terms to help searching for posts </li></ul>
    10. 10. Preview <ul><li>Preview before you publish – this will open up in a new window </li></ul>
    11. 11. Publish <ul><li>You can save it for later or just publish </li></ul>
    12. 12. Edit your posts <ul><li>Anything you create can be edited, updated or deleted. </li></ul>
    13. 13. Comments <ul><li>You can monitor comments via blogger </li></ul><ul><li>Notifications can also be sent to certain email addresses </li></ul><ul><li>Spam comments can be deleted </li></ul>
    14. 14. Statistics <ul><li>Within blogger you can track visitors and their location and popular pages </li></ul>
    15. 15. Future Steps - Flickr <ul><li>Use to: </li></ul><ul><li>Share digital images </li></ul><ul><li>Collect images </li></ul><ul><li>Collect comments </li></ul><ul><li>Link to your official site and other locations </li></ul><ul><li>Example: </li></ul><ul><li>Beamish Museum </li></ul>
    16. 16. Other Web 2.0 Technologies <ul><li>Twitter (microblogging) </li></ul><ul><li>Use to: </li></ul><ul><li>Similar to blogs but shorter posts </li></ul><ul><li>Share news @ NtlMuseumsScotland </li></ul><ul><li>Tweet letters, diaries, postcards </li></ul><ul><li>Answer user queries </li></ul><ul><li>Museums Association </li></ul><ul><li>Wikis </li></ul><ul><li>Use to: </li></ul><ul><li>Capture user knowledge </li></ul><ul><li>Add value </li></ul><ul><li>Give users a forum </li></ul><ul><li>Revise catalogues safely! </li></ul><ul><li>Example: </li></ul><ul><li>British Postal Museum & Archive </li></ul>
    17. 17. Other Web 2.0 Technologies <ul><li>Podcasts </li></ul><ul><li>Use to: </li></ul><ul><li>Share recordings with wider audience </li></ul><ul><li>Record talks, instructions for visiting museum and audio guides to objects Example: </li></ul><ul><li>NMM - Podcast Series </li></ul><ul><li>Videos </li></ul><ul><li>Use to: </li></ul><ul><li>Share films and digital media </li></ul><ul><li>Connect with different user base </li></ul><ul><li>Allow reuse of material </li></ul><ul><li>Provide information and instructions </li></ul><ul><li>Example: </li></ul><ul><li>National Railway Museum - NRM </li></ul>
    18. 18. Let the Internet do the work <ul><li>Different accounts available (igoogle, netvibes, bloglines) </li></ul><ul><li>Allow you to collate news feeds, blogs, twitter comments, bookmarks, flickr, articles </li></ul><ul><li>Pushes content to you in one place for comment or action </li></ul><ul><li>Saves time </li></ul><ul><li>Make it a part of your daily routine </li></ul>Create a “start page”
    19. 19. Questions <ul><li>Get in touch </li></ul><ul><li>[email_address] </li></ul><ul><li>01505 328488 </li></ul>