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Independence Day Campaign 2009
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Independence Day Campaign 2009


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'Independence Day Campaign-2009'

Creative Director: Aqifur Rahman Munna
Copywriter: Asifur Rahman
Agency: karok communication
Client: Mutual Trust Bank, Dhaka
Media: Newspaper Ad

Brief: Client wanted to mark the historic Day of Independence of Bangladesh and show their integrity towards the people of the country, a plain and simple CSR of the Bank.

What the creative team did was drawing a free bird flying in the sky. This was a universal symbol of freedom ‘n independence. Okay, but what was the creative in it!
Interesting thing was that the viewers would have been experienced a subliminal message in it.
The form (the bird) was actually concealed in the shape of the logo itself! This actually stands for a symbol of mutual respect and trust in between the customer and Bank by ‘two shaking hands’.

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