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MARKET OF FOLDABLE LENSES
 IN CENTRAL UTTAR PRADESH



                  Presented By:
                  APARNA
                  (MBA III SEM)




   Goel Institute of Technology & Management
 Near Indira Canal, Faizabad Road, Lucknow (U.P.) India
                                                          1
OUTLINE
 Introduction
 Profile of Company
 Objectives of Study
 Data Analysis & Interpretation
 Major Findings
 ETOP Analysis
 SWOT Analysis
 Suggestions

                                   2
INTRODUCTION

   About foldable lenses

   About cataract surgery

   Types of lenses

   Global market of foldable lenses

   Market of foldable lenses in Uttar
                                         3
PHACO SURGERY




                4
PROFILE OF THE COMPANY

 • The study has been done in Bio Tech
   Vision Care Pvt Ltd Based at Ahmadabad.

 • Research and development activities for
   eye care and the ophthalmic surgical
   business.

 • Enhancing lens implantation through
   technologically advanced delivery systems

 • New designs for intraocular lenses.         5
VISION OF THE COMPANY
   Enhancing vision, Expanding horizons

   Quality of life by bringing an element of
    care, clarity and beauty into it, through
    the products

   Primary aim is to continue to lead on the
    path of growth and high quality of
    operations.

   Strong product portfolio
                                                6
OBJECTIVES OF STUDY

   Market research –meeting with clients to
    get to know the over all market of Central
    Uttar Pradesh

   To understand company's operation in
    the market to achieve the business
    objective.

   To analyse Primary Data and Secondary
    Data

                                             7
OPERATIONS OF THE
           COMPANY
   DOMESTIC MARKET –Indian Market
    covering all the states of India with well
    equipped field force.

    INTERNATIONAL MARKET
     Global presence in 60 countries
    including    Europe, South America, the
    Middle East, North Africa, South-East
    Asia and
                                                 8
VARIOUS PARAMETER
       USED IN RESEARCH
Research Design          Descriptive

Data Source              Primary & Secondary data

Research Instrument      Questionnaire

Types of Questionnaire   Structure and non-disguised

Sample Plan              Lucknow/Kanpur /adjacent areas


Sample Size              50 opthalmologist

Sampling Procedure       Non Probability sampling
                         (Judgment sampling)
Sampling method          Personal survey method
                         through questionnaire

Analysis                 Descriptive statistics by SPSS
                         & Excel
                                                          9
DATA ANALYSIS &
           INTERPRETATION
  Average per day                   Type of cataract surgery
  surgery
                                        1-PHACO
                                        2-EXTRACAPSULAR
No. of surgery each day                 3-INTRACAPSULAR
                                        4- OTHERS
                                         6%
22%           14%
                                   22%
                          1
                          2                        70%
              64%         3   2%
                              Type of cataract surgery




                                                               10
TYPES OF LENSES USED
                                      Reasons to use foldable
1-RIGID 13            2-FOLDABLE 34
                                             lenses
3SINGLE PIECE IOL 3




                 6%
                           26%

                                      40%

                                                     60%
                                                           1-EASY
        68%
                                                           2-LESS RISK




                                                                         11
DEGREE OF SAFTY BY
Pricing of foldable lenses         FOLDABLE LENSES

 1-Premium Price   2-Economical
                                        1- VERY SAFE   2-SAFE




                      32%
                                  44%
68%                                                             56%




                                                                      12
EFFECT OF PREMIUM PRICE TO   PREFERENCE OF BRANDS
          PATIENT

                             1-INDIAN   2-FOREIGN
    1-No       2-YES




                               32%


                       46%                  68%
  54%




                                                    13
Opinion About Phaco
  DEGREE OF RELEVANCE OF         Surgery
     FOLDABLE LENSES
                              1-strongly agree
      1-VERY RELEVANT
      2-RELEVANT
      3-LESS RELEVANT
         6%


32%
                              22%
                    62%
                           22%             56%




                                                 14
AGE GROUP

Opinion about the Quality of    1-BELOW 35   2-36-40
      Biotech Lenses            3-41-45      4-46-50
1Strongly agree                 5-51-55      6-56-60
2-Agree
3Niether agree nor disagree

                                     8%   2%
                               8%
                                               18%

  30%              22%         26%
                                                38%


                 48%




                                                       15
MAJOR FINDINGS
Factors of using foldable lenses
 Easy to implant
• Less risk factors
 Not much affect of price of the lenses
 More advanced technology
 Less chances of opacity
 Better than hard lenses
 Market share of the company in UP -
  35%
                                           16
ETOP ANALYSIS OF
                FOLDABLE LENSES
Environmental sector   Nature of Impact   I   Impact of each sector
                                          Economic development in developing countries
Economic                                  and an ageing population in developed parts of the
                                          world can be attributed to the increase in demand.



                                              The global market for intraocular lenses (IOLs)
Market                                        used in cataract surgery continues to increase as
                                              the number of patients requiring cataract
                                              operations grows.


                                              India needs to be more in exports of IOL in
International                                 comparison of US ,Europe China ,.


Political                                     IOL has no political value


Social                                        Eradication of blindness amongst people


                                              Bulk Suppliers are available in India
Suppliers                                     And raw material are plastic like abs, pc, nylon-
                                              6, pp, pmma-acrylic

                                              Technological up gradation     of industry is in
Technological                                 progress                                     17
SWOT ANALYSIS
• STRENGTH                                       • WEAKNESS



                       *               *
                MULTINATION        DOMESTIC
                AL COMPANY
                                    MARKET
                * OWN R&D          COVERAGE
                       *

                 * HIGH GROWTH
                     POTENTIAL      * FOREIGN
                      * SOCIAL        BRANDS
                    ATTENTION         * HEAVIY
                TOWARDS HEALTH
                   DUE TO MERE     COMPETITION
                    DISPOSABLE     IN SURGICAL
                       INCOME
                                    PRODUCTS
                   * HIGHER LIFE
                EXPECTANCY RATE
• OPPERTUNITY                                    • THREAT




                                                              18
SUGGESTIONS
 The supply chain management need to
  be improved as during the month they
  had some brands out of stock.
 The sales force may work more
  aggressively to get more market share .
 The Field force should concentrate more
  on the Premium range of products to get
  more margins.
 The company should restrict to a single
  model to get more market share            19
Thank you
          for
             your
attention !


                    20

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bio tech vision care ,,summer traing project

  • 1. MARKET OF FOLDABLE LENSES IN CENTRAL UTTAR PRADESH Presented By: APARNA (MBA III SEM) Goel Institute of Technology & Management Near Indira Canal, Faizabad Road, Lucknow (U.P.) India 1
  • 2. OUTLINE  Introduction  Profile of Company  Objectives of Study  Data Analysis & Interpretation  Major Findings  ETOP Analysis  SWOT Analysis  Suggestions 2
  • 3. INTRODUCTION  About foldable lenses  About cataract surgery  Types of lenses  Global market of foldable lenses  Market of foldable lenses in Uttar 3
  • 5. PROFILE OF THE COMPANY • The study has been done in Bio Tech Vision Care Pvt Ltd Based at Ahmadabad. • Research and development activities for eye care and the ophthalmic surgical business. • Enhancing lens implantation through technologically advanced delivery systems • New designs for intraocular lenses. 5
  • 6. VISION OF THE COMPANY  Enhancing vision, Expanding horizons  Quality of life by bringing an element of care, clarity and beauty into it, through the products  Primary aim is to continue to lead on the path of growth and high quality of operations.  Strong product portfolio 6
  • 7. OBJECTIVES OF STUDY  Market research –meeting with clients to get to know the over all market of Central Uttar Pradesh  To understand company's operation in the market to achieve the business objective.  To analyse Primary Data and Secondary Data 7
  • 8. OPERATIONS OF THE COMPANY  DOMESTIC MARKET –Indian Market covering all the states of India with well equipped field force.  INTERNATIONAL MARKET Global presence in 60 countries including Europe, South America, the Middle East, North Africa, South-East Asia and 8
  • 9. VARIOUS PARAMETER USED IN RESEARCH Research Design Descriptive Data Source Primary & Secondary data Research Instrument Questionnaire Types of Questionnaire Structure and non-disguised Sample Plan Lucknow/Kanpur /adjacent areas Sample Size 50 opthalmologist Sampling Procedure Non Probability sampling (Judgment sampling) Sampling method Personal survey method through questionnaire Analysis Descriptive statistics by SPSS & Excel 9
  • 10. DATA ANALYSIS & INTERPRETATION Average per day Type of cataract surgery surgery 1-PHACO 2-EXTRACAPSULAR No. of surgery each day 3-INTRACAPSULAR 4- OTHERS 6% 22% 14% 22% 1 2 70% 64% 3 2% Type of cataract surgery 10
  • 11. TYPES OF LENSES USED Reasons to use foldable 1-RIGID 13 2-FOLDABLE 34 lenses 3SINGLE PIECE IOL 3 6% 26% 40% 60% 1-EASY 68% 2-LESS RISK 11
  • 12. DEGREE OF SAFTY BY Pricing of foldable lenses FOLDABLE LENSES 1-Premium Price 2-Economical 1- VERY SAFE 2-SAFE 32% 44% 68% 56% 12
  • 13. EFFECT OF PREMIUM PRICE TO PREFERENCE OF BRANDS PATIENT 1-INDIAN 2-FOREIGN 1-No 2-YES 32% 46% 68% 54% 13
  • 14. Opinion About Phaco DEGREE OF RELEVANCE OF Surgery FOLDABLE LENSES 1-strongly agree 1-VERY RELEVANT 2-RELEVANT 3-LESS RELEVANT 6% 32% 22% 62% 22% 56% 14
  • 15. AGE GROUP Opinion about the Quality of 1-BELOW 35 2-36-40 Biotech Lenses 3-41-45 4-46-50 1Strongly agree 5-51-55 6-56-60 2-Agree 3Niether agree nor disagree 8% 2% 8% 18% 30% 22% 26% 38% 48% 15
  • 16. MAJOR FINDINGS Factors of using foldable lenses  Easy to implant • Less risk factors  Not much affect of price of the lenses  More advanced technology  Less chances of opacity  Better than hard lenses  Market share of the company in UP - 35% 16
  • 17. ETOP ANALYSIS OF FOLDABLE LENSES Environmental sector Nature of Impact I Impact of each sector Economic development in developing countries Economic and an ageing population in developed parts of the world can be attributed to the increase in demand. The global market for intraocular lenses (IOLs) Market used in cataract surgery continues to increase as the number of patients requiring cataract operations grows. India needs to be more in exports of IOL in International comparison of US ,Europe China ,. Political IOL has no political value Social Eradication of blindness amongst people Bulk Suppliers are available in India Suppliers And raw material are plastic like abs, pc, nylon- 6, pp, pmma-acrylic Technological up gradation of industry is in Technological progress 17
  • 18. SWOT ANALYSIS • STRENGTH • WEAKNESS * * MULTINATION DOMESTIC AL COMPANY MARKET * OWN R&D COVERAGE * * HIGH GROWTH POTENTIAL * FOREIGN * SOCIAL BRANDS ATTENTION * HEAVIY TOWARDS HEALTH DUE TO MERE COMPETITION DISPOSABLE IN SURGICAL INCOME PRODUCTS * HIGHER LIFE EXPECTANCY RATE • OPPERTUNITY • THREAT 18
  • 19. SUGGESTIONS  The supply chain management need to be improved as during the month they had some brands out of stock.  The sales force may work more aggressively to get more market share .  The Field force should concentrate more on the Premium range of products to get more margins.  The company should restrict to a single model to get more market share 19
  • 20. Thank you for your attention ! 20