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Building a 24x7 Newspaper Digital Library & Archives - Anita Pujari, IFLA Conference2010

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Concept of a 24x7 information resource facility for a Newspaper/Media company. Case study of a digital resource on the company intranet which succeeded in growing to be a knowledge hub adding value across the company.

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Building a 24x7 Newspaper Digital Library & Archives - Anita Pujari, IFLA Conference2010

  1. 1. BUILDING A 24x7 NEWSPAPER DIGITAL LIBRARY & ARCHIVES Case Study of DNA – Daily News & Analysis Presentation By Anita Pujari General Manager – Archives & Syndication DNA – Daily News & Analysis IFLA International Newspaper Conference 2010 - Digital Preservation & Access to News and Views
  2. 2. OUTLINE OF PRESENTATION IFLA International Newspaper Conference 2010 <ul><li>DNA – Daily News & Analysis </li></ul><ul><li>RNA – Research N Archives Introducing the concept </li></ul><ul><li>RNA Functions Strategic growth in 5 years </li></ul><ul><li>Information Management & Services 24x7 single sign-on access </li></ul><ul><li>Content Management DNA’s Digital Asset Management System </li></ul><ul><li>Content Syndication Business Initiative by RNA </li></ul><ul><li>E-Paper Management Brand reach from a Global Touch point </li></ul><ul><li>Marketing RNA Sustaining growth trajectory </li></ul><ul><li>RNA Analytics Mapping Insights for Strategic Development </li></ul><ul><li>Valuating RNA Novel method of notional value </li></ul><ul><li>Conclusion </li></ul>
  3. 3. DNA – DAILY NEWS & ANALYSIS <ul><li>English Daily Broadsheet </li></ul><ul><li>Publisher – Diligent Media Corporation Ltd. </li></ul><ul><li>Five Editions – Mumbai, Pune, Ahmedabad, Jaipur and Bangalore </li></ul><ul><li>7 th largest English daily. Total Readership 15.3 lac (IRS 2009 R2) </li></ul><ul><li>India’s Fastest Growing English Newspaper </li></ul>IFLA International Newspaper Conference 2010 <ul><li>DNA launched in Mumbai on </li></ul><ul><li>July 30, 2005 </li></ul>
  4. 4. RNA–RESEARCH N ARCHIVES INTRODUCING THE CONCEPT <ul><li>Conceptualized & functional in June ‘05 before launch of DNA </li></ul><ul><li>The database architecture and workflow of the Digital Archives Management System was conceived and developed factoring easy integration & scalability of new Editions </li></ul><ul><li>RNA Archival Operations Network is run from Mumbai, Ahmedabad, Pune, Jaipur & Bangalore. Over 1000 updates in the Archives everyday </li></ul><ul><li>RNA Mumbai is the central hub, managing the Archives, Quality Control, Usage monitoring & analytics and new developments. </li></ul><ul><li>RNA ONLINE LIBRARY SYSTEM is the front-end. It is a web based single window 24x7 access to the Digital Archives, Information resources & Services across all DNA Editions in India </li></ul><ul><li>Digital rights management is inbuilt setting accesses as justified by the user’s job profile . This serves to protect the Archives, Databases and Wire accesses from being misused without hampering the cause of a single sign on facility </li></ul><ul><li>RNA provides essential research support to DNA Editorial & Ad Sales on demand and proactively through various services, info-capsules, Media Track and so on </li></ul><ul><li>RNA business initiative on Content Syndication has made it a Strategic Business Unit and Profit Centre </li></ul><ul><li>Developing DNA E-Paper and introducing revenue model have been value-ad by RNA </li></ul>IFLA International Newspaper Conference 2010
  5. 5. RESEARCH N ARCHIVES FUNCTIONS January 2006 CONTENT SYNDICATION Meeting Information Needs & Providing Knowledge Stimulus Wire Services Content Services Databases Info Products Library June 2005 INFORMATION MANAGEMENT June 2005 CONTENT MANAGEMENT TG : Entire Organisation TG: Primarily Editorial DNA Intellectual Property Licensing & Monetization Website Mgmt Sales & Marketing Legal & Finance Customer Service TG: Aggregators/Syndicators/Publishers DNA E-Paper Service & Monetization Maintenance Development Tracking and Analysis Ad Space Marketing TG: All India/NRIs/Global IFLA International Newspaper Conference 2010 Assimilation & Archiving of DNA Intellectual Property DNA Digital Archives Stories Photographs Cartoons & Graphics Illustrations May 2007 E-PAPER MANAGEMENT
  6. 6. INFORMATION MANAGEMENT Media Track (Current Awareness Service) Ready Reckoners (Quick Reference Infocapsules) Research Library (Newspapers, Magazines, Books) Databases (Internal & External) E-Resources (E-Papers, E-Publications & E-Books) Webliography (Researched & Recommended websites) Meeting Information Needs & Providing Knowledge Stimulus Target Group : Entire Organisation Deployment : Intranet Wire Services (Licensing, Monitoring, Billing & Payment) IFLA International Newspaper Conference 2010
  7. 7. CONTENT MANAGEMENT DNA Intellectual Property (Published & Unpublished) *Assimilate *Index *Database Creation *24x7 Access & Retrieval DNA Newspaper Archives-Digital (E-Paper – PDF Files, Quark Files) Graphic Archives (Daily Updation) Illustration Archives (Daily Updation) Cartoons Archives (Daily Updation) Photo Archives (Daily Updation) Story Archives (Daily Updation) DNA Newspaper Archives-Physical (Bound Volumes) Target Group : Primarily Editorial Deployment : Intranet IFLA International Newspaper Conference 2010
  8. 8. CONTENT SYNDICATION DNA Copyright Licensing & Monetization + Dainik Bhaskar & Divya Bhaskar Website Management 3dsyndication.com Marketing Brand recognition, Higher visibility, Wider reach Sales Devise strategy to leverage content Identify vendors Negotiate contracts Technical Co-ordination Legal & Finance Co-ordination Client Account Mgmt. & Customer Servicing Syndication Database Creation Daily Updation Target Group : Aggregators/Syndicators/Publishers Deployment : Syndication website & Direct Marketing IFLA International Newspaper Conference 2010
  9. 9. Target Group: All India/NRIs/Global Deployment : DNA website & direct Link E-PAPER MANAGEMENT DNA E-PAPER Customer Servicing Tracking & Analysis Technical Co-ordination & Maintenance Finance Co-ordination E-Paper Development Subscriptions Management IFLA International Newspaper Conference 2010
  10. 10. <ul><li>DNA E-Paper </li></ul><ul><li>http://epaper.dnaindia.com </li></ul>RNA DIGITAL TOUCH POINTS IFLA International Newspaper Conference 2010 RNA Online Intranet DNA Syndication Website www.3dsyndication.com
  11. 11. RNA INFORMATION SERVICES <ul><ul><li>Databases – Links to all subscribed data resources, wire services, imagery </li></ul></ul><ul><ul><li>E-Papers – Links to DNA E-Paper Archives , subscribed E-papers & other </li></ul></ul>IFLA International Newspaper Conference 2010
  12. 12. DNA E-PAPER All Editions with Complete Archives
  13. 13. RNA INFORMATION SERVICES <ul><ul><li>Databases – Links to all subscribed data resources, wire services, imagery </li></ul></ul><ul><ul><li>E-Papers – Links to DNA E-Paper Archives , subscribed E-papers & other </li></ul></ul><ul><ul><li>E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionaries </li></ul></ul><ul><ul><li>E-Publications – Links to national & international newspapers & magazine sites </li></ul></ul><ul><ul><li>Webliography - Researched & Recommended websites indexed by subject </li></ul></ul><ul><ul><li>RNA Library – Lists Books, Newspaper, Magazines at DNA Edition locations </li></ul></ul><ul><ul><li>Media Track – Daily CAS on the Media Industry. </li></ul></ul>IFLA International Newspaper Conference 2010
  14. 14. MEDIA TRACK Current Awareness Service
  15. 15. RNA INFORMATION SERVICES <ul><ul><li>Databases – Links to all subscribed data resources, wire services, imagery </li></ul></ul><ul><ul><li>E-Papers – Links to DNA E-Paper Archives , subscribed E-papers & other </li></ul></ul><ul><ul><li>E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionaries </li></ul></ul><ul><ul><li>E-Publications – Links to national & international newspapers & magazine sites </li></ul></ul><ul><ul><li>Webliography - Researched & Recommended websites indexed by subject </li></ul></ul><ul><ul><li>RNA Library – Lists Books, Newspaper, Magazines at DNA Edition locations </li></ul></ul><ul><ul><li>Media Track – Daily CAS on the Media Industry. </li></ul></ul><ul><ul><li>Ready Reckoner - Quick Reference Info-capsules compiled by RNA. </li></ul></ul>IFLA International Newspaper Conference 2010
  16. 16. READY RECKONER Researched Compilations for Quick Reference
  17. 17. RNA INFORMATION SERVICES <ul><ul><li>Databases – Links to all subscribed data resources, wire services, imagery </li></ul></ul><ul><ul><li>E-Papers – Links to DNA E-Paper Archives , subscribed E-papers & other </li></ul></ul><ul><ul><li>E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionaries </li></ul></ul><ul><ul><li>E-Publications – Links to national & international newspapers & magazine sites </li></ul></ul><ul><ul><li>Webliography - Researched & Recommended websites indexed by subject </li></ul></ul><ul><ul><li>RNA Library – Lists Books, Newspaper, Magazines at DNA Edition locations </li></ul></ul><ul><ul><li>Media Track – Daily CAS on the Media Industry. </li></ul></ul><ul><ul><li>Ready Reckoners - Quick Reference Info-capsules compiled by RNA. </li></ul></ul><ul><ul><li>DNA History – DNA Timeline, DNA Newsletter </li></ul></ul><ul><ul><li>DNA in the News – News articles on DNA published in various sources </li></ul></ul><ul><ul><li>ASK RNA – Interactive tool for posting research queries </li></ul></ul>IFLA International Newspaper Conference 2010
  18. 18. ASK RNA Interactive Query Tool
  19. 19. RNA ONLINE - DIGITAL ARCHIVES IFLA International Newspaper Conference 2010 Single Window 24X7 access across all Editions to DNA Digital Archives & Info resources
  20. 20. STORY ARCHIVES Byline Search IFLA International Newspaper Conference 2010
  21. 21. QUICKREF ARCHIVES Selective Backgrounders
  22. 22. IMAGE ARCHIVES Simple Search IFLA International Newspaper Conference 2010
  23. 23. IMAGE ARCHIVES Advance Search IFLA International Newspaper Conference 2010
  24. 24. ALL IMAGES RETRIEVED Thumbnails Display IFLA International Newspaper Conference 2010
  25. 25. SPECIFIC IMAGE Mid-size Display with Metadata IFLA International Newspaper Conference 2010
  26. 26. MARKETING RNA RNA ORIENTATION – Part of induction program for new employees Regular orientation program for Editorial & Ad sales Intent – Optimize usage of RNA resources and services. Meet usage targets RNA ALERTS – Mailer alerts to target groups on new additions to the Archives, Resources or RNA Online services. Selective Dissemination Of Information (SDI) Intent –Create a buzz about RNA from time to time. Perception management RNA COMMUNIQUE – Highlighting the utility of the various resources available on RNA Online in a practical user friendly communication Intent – Giving practical tips. Frequent refreshing of Homepage IFLA International Newspaper Conference 2010
  27. 27. RNA ANALYTICS <ul><li>Monitoring additions to Archives </li></ul><ul><li>Monitoring RNA Usage </li></ul><ul><li>Web metrics of DNA E-Paper site </li></ul><ul><li>Web metrics of Syndication site </li></ul><ul><li>Syndication Business - Analysis & Revenue </li></ul><ul><li>Brand Reach Analysis </li></ul><ul><li>MIS Updates for top management </li></ul><ul><li>Monthly insights used to fine-tune growth strategy </li></ul><ul><li>Quarterly reports & SWOT analysis </li></ul><ul><li>used for long-term growth strategy </li></ul>IFLA International Newspaper Conference 2010
  28. 28. RNA VALUATION <ul><li>RNA SERVICES - VALUATION MEASURED IN TERMS OF </li></ul><ul><li>Availability of a comprehensive 24x7 digital database and research facility </li></ul><ul><li>Desktop access across editions </li></ul><ul><li>Improved efficiency & turnaround time of Editorial </li></ul><ul><li>Research support for Sales revenue </li></ul><ul><li>A Learning Centre for all employees in the organization </li></ul><ul><li>DNA ARCHIVES - VALUATION MEASURED IN TERMS OF </li></ul><ul><li>Value of Digital Archives being built – E-paper, Stories, Photographs, Cartoons, Illustrations </li></ul><ul><li>DNA Assets valuation </li></ul><ul><li>BRAND VALUATION MEASURED IN TERMS OF </li></ul><ul><li>Brand reach generated through Syndication business – second/third party platforms </li></ul><ul><li>Brand reach generated through E-paper & Syndication site </li></ul>IFLA International Newspaper Conference 2010
  29. 29. CONCLUSION <ul><li>DNA – Research N Archives has earned its place in the management mind space by building a successful model of Information & Content Management and Content Monetization </li></ul><ul><li>With a small team of 11 members RNA delivers substantial & measurable value to DNA. </li></ul><ul><li>DNA – Research N Archives went from Cost centre in 2005 to Profit centre in 2008 and has been posting about 40% YOY revenue growth since. </li></ul><ul><li>On the anvil … Knowledge Management. We are partially there but intend to have the full system in place in the very near future </li></ul><ul><li>VISION </li></ul><ul><li>“ Knowledge hub par excellence adding value </li></ul><ul><li>across the organization” </li></ul>IFLA International Newspaper Conference 2010
  30. 30. <ul><li>THANK YOU </li></ul><ul><li>I will be happy to interact </li></ul><ul><li>[email_address] </li></ul>IFLA International Newspaper Conference 2010

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