Amit Sheth, "Semantic Web & Info. Brokering Opportunities, Commercialization and Challenges," Keynote talk at the workshop on Semantic Web: Models, Architecture and Management, September 21, 2000, Lisbon, Portugal.
This was the keynote given at probably the first international event with "Semantic Web" in title (and before the well known SciAm article). As in TBL's use of Semantic Web in his 1999 book, (semantic) metadata plays central role. The use of Worldmodel/Ontology is consistent with our use of ontology for (Web) information integration in 1994 CIKM paper. Summary of the talk by event organizers and other details are at: http://knoesis.org/library/resource.php?id=735
Prof. Sheth started a Semantic Web company Taalee, Inc. in 1999 (product was called MediaAnywhere A/V search engine- discussed in this paper in the context of one of its use by a customer Redband Broadcasting). The product included Semantic Web/populated Ontology based semantic (faceted) search, semantic browsing, semantic personalization, semantic targeting (advertisement), etc as is described in U.S. Patent #6311194, 30 Oct. 2001 (filed 2000). MediaAnywhere has about 25 ontologies in News/Business, Sports, Entertainment, etc.
Taalee merged to become Voquette in 2001 (product was called SCORE), Semagix in 2004 (product was called Semagix Freedom), and then Fortent in 2006 (products included Know Your Customers).