Unlocking the Value of Content Amit Sheth, Founder, Taalee Inc. Panel: Creating Searchable Audio Video Web Sites Streaming Media West 2000 San Jose, December 14, 2000
Trends & Needs for A/V on Web (also wireless, iTV) <ul><li>Major Trends </li></ul><ul><li>Transition from Broadcast Many to Many, Interactive Personalization </li></ul><ul><li>Explosion in Content </li></ul><ul><li>Increasing Variety of Infrastructure and Devices ( iTV, Internet, Wireless ) </li></ul><ul><li>Proliferation of Formats and Channels </li></ul><ul><li>Move from Traditional Higher Margin Business Models </li></ul><ul><li>Core Need of A/V Web Sites </li></ul><ul><li>Increase the value of Content and Services through the ability to </li></ul><ul><li>Understand, Homogenize, Integrate, Enhance, and Personalize Content </li></ul>Sources: 1. TV Trends, NAPTE, Vol. II, No. 4.
How do you organize content? Value of Information Semantics Directory Targeting Search = Table of Contents = Index = Metadata + Context Semantics results in deep understanding of content, allowing exceptional relevance, interactivity, personalization, and targeting. This results in new revenue opportunities and better ROI.
Life-cycle of Content Where is the content? Whose is it? Produce Aggregate What is this content about? Catalog/ Index What other content is it related to? Integrate Syndicate What is the right content for this user? Personalize What is the best way to monetize this interaction? Interactive Marketing Broadcast, Wireline, Wireless, Interactive TV 200B streams by 2005 Taalee Semantic MetaBase 118M users by 2005 Taalee Content Applications Taalee Infrastructure Services A New Layer of Meaning to Power A New Generation of Applications
Taalee’s Semantic Metadata – Comparison to Unstructured Text Taalee unlocks the value of content Taalee Metadata on football touchdown Rich Media Reference Page Baltimore 31, Pit 24 http://www.nfl.com Quandry Ismail and Tony Banks hook up for their third long touchdown, this time on a 76-yarder to extend the Raven’s lead to 31-24 in the third quarter. Professional Ravens, Steelers Bal 31, Pit 24 Quandry Ismail, Tony Banks Touchdown NFL.com 2/02/2000 League: Teams: Score: Players: Event: Produced by: Posted date: Virage Search on football touchdown Jimmy Smith Interview Part Seven Jimmy Smith explains his philosophy on showboating. URL: http://cbs.sportsline... Brian Griese Interview Part Four Brian Griese talks about the first touchdown he ever threw. URL: http://cbs.sportsline... Typical Metadata on football touchdown
Technology Deployment Aggregate Customization New Margin-Expanding Rich Media Content Applications Personalization Content Integration Interactive Marketing Core Technologies Automated Extractor Agents Expert-driven value addition XML, HTML, other delivery formats Semantic Engine Semantic Metabase Detailed Knowledge about Content and Relationships Infrastructure Services Catalog Contextualize WorldModel™: Framework for Analysis & Understanding of Content + Context Matches Meaning, Context & Content On Demand
Automatic Categorization & Cataloging from Associated Text ABSOLUTE CONTROL OF THE SENATE IS STILL IN QUESTION. AS OF TONIGHT, THE REPUBLICANS HAVE 50 SENATE SEATS AND THE DEMOCRATS 49. IN WASHINGTON STATE, THE SENATE RACE REMAINS TOO CLOSE TO CALL. IF THE DEMOCRATIC CHALLENGER UNSEATS THE REPUBLICAN IUMBENT THE SENATE WILL BE EVENLY DIVIDED. IN MISSOURI, REPUBLICAN SENATOR JOHN ASHCROFT SAYS HE WILL NOT CHALLENGE HIS LOSS TO GOVERNOR MEL CARNAHAN WHO DIED IN A CRASH THREE WEEKS AGO. GOVERNOR CARNAHAN'S WIFE IS EXPECTED TO TAKE HIS PLACE. IN THE HIGHEST PROFILE SENATE EVENT OF THE NIGHT, HILLARY CLINTON WON THE NEW YORK SENATE SEAT. SHE IS THE FIRST FIRST LADY TO RUN MUCH LESS WIN. Virage Video Segment Segment Description Taalee Semantic Metadata Taalee Auto Categorization
Semantic Metadata – the key to Monetization <ul><li>Unique Taalee value-added content </li></ul><ul><li>Related information engages users </li></ul><ul><li>Content Integration from multiple Sources using knowledge of context, meaning, relationships </li></ul><ul><li>Platform for interactive and targeted messages, ad, sponsorship & e-Commerce </li></ul>Join the Roger Clemens discussion group NOW !!!
Semantic/Interactive Targeting Precisely targeted through the use of Structured Metadata and integration from multiple sources Buy Al Pacino Videos Buy Russell Crowe Videos Buy Christopher Plummer Videos Buy Diane Venora Videos Buy Philip Baker Hall Videos Buy The Insider Video
Building Customized Search: E.g., for NewsRooms Sony <ul><li>Categorize </li></ul><ul><li>Catalog </li></ul><ul><li>Integrate </li></ul>Filter, Search, Consolidate, Personalize, Archive, Licensing, Syndication Collection Processing Production Support Network Content Affiliate Feeds Public Sources Rich Data Metabase
Service Customization, Integration & Delivery Taalee Semantic Engine: 1 million queries per hour, less than 10ms response time
Why doesn’t content pay? <ul><li>Content is second, technology is first (???) </li></ul><ul><li>Your content stinks </li></ul><ul><li>We haven’t seen the true nature of great interactive content </li></ul><ul><li>Stewart Alsop, Fortune, Oct 30, 2000 </li></ul>
Unlocking the Value of Content Taalee provides Semantic Infrastructure and Applications to Manage Rich Media Content for Broadcast, Web, Wireless and iTV markets.