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Ethnographically Informed Studies as a Methodology for Motivation Aware Design Processes

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Presentation at the 2nd International Workshop on Motivational and Affective Aspects in Technology Enhanced Learning, in conjunction with ECTEL 2011, Palermo, Italy, September 20, 2011

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Ethnographically Informed Studies as a Methodology for Motivation Aware Design Processes

  1. 1. Christine Kunzmann, Andreas Schmidt<br />Ethnographically Informed Studies as a Methodology for Motivation Aware Design Processes<br />MATEL 2011September 20, 2011 Palermo<br />http://mature-ip.eu<br />http://www.mirror-project.eu<br />
  2. 2. Outline<br />Ethnographicallyinformedstudy in MATURE<br />Ethnographicallyinformedstudy in MIRROR<br />Conclusions<br />
  3. 3. Ethnographicresearch<br />Immersionintothesocialenvironment<br />Focuses not only on whathappens, but also whyandhow<br />Challenge: traditional ethnographicresearchisbased on longperiodsof time<br />As a consequence in CSCW andotherfields:<br />Modifiedmethods, such as „rapid ethnography“<br />More focused, combinationofperspectives<br />
  4. 4. MATUREstudies<br />
  5. 5. Ethnographicresearch in MATURE<br />Goals / Scope<br />Learnmoreabout real-worldknowledgematuringpractices<br />Seven organizations, twoofthemdesignatedapplicationpartners<br />Ethnographicresearchteam<br />establishedrelationshipswiththerespectivecompany<br />mixedbackground, someexperiencedwithmethods, otherwerecomingfromthesoftwaredevelopmentside<br />Structure<br />Week 1: Min. tworesearchersimmersedintotheworkpracticeandshadowedindividuals<br />Week 2+3: Self-reporting<br />Week 3: Return oftheethnographicresearchers<br />
  6. 6. ResultsandExperiences<br />Results<br />rich qualitative dataanalyzedwithstructuredtextanalysis in a collaborativeway<br />Resultswereamalgamatedintostructuredpersonadescriptions<br />Specificsections on motivational aspects<br />Fedintousecasedefinitionprocess<br />Experiences<br />Empiricalgroundingledto a higherrichnessofunderstanding<br />Particularlydevelopersformingpartoftheethnographicteamshasbeenveryuseful<br />Formed a sharedunderstandingof real-worldproblems(7 out of 12 partnersparticipated)<br />
  7. 7. Lessonslearnt<br />Resultswerehighlydependent on priorsensitization<br />futurestudiesshouldincludelongerpreparatoryphases<br />Personashavebeenusefulatthebeginningoftherequirementsprocess<br />But theyhavebeenreplacedbythedirectinteractionwith real targetusers<br />
  8. 8. MIRROR Study<br />
  9. 9. MIRROR EthnographicallyInformed Study<br />Goal / Scope<br />roleofaffectiveaspectsforreflection<br />motivational barriers in thetransitionbetween individual, teamandorganizationallevel<br />combinedwith a sensorbeltstudy<br />onehospital<br />Ethnographicteam<br />3 researchers, onewithpriorexperience in ethnographyanddomainexperience<br />
  10. 10. Structure<br />Fourdaysofimmersion in theworkpractice(fivepersonsobserved, bothnursesandphysicians)<br />Analysis phase (fivedays)<br />Onehourinterviews<br />Presentedsensordataanalysis<br />askedaboutinterestingeventsfromnotesin ordertogetthebroadercontext<br />Results<br />Analysis with a structuredtextanalysissimilartothemethodused in MATURE, but limited to a smallergroupofresearchers<br />
  11. 11. Foundinterestingaspects, such asinterferencewithexistingcopingstrategies<br />Shortened time preventedresearchersfromobservingdevelopments, whichcouldbeonlypartiallycompensatedbytheinterviews<br />Mightbeproblematic<br />
  12. 12. Integration intothe design process<br />
  13. 13. Conclusions<br />
  14. 14. Conclusions<br />Ethnographicelementsyield a richerandmoreholisticunderstanding, particularlyfor motivational aspects<br />Ethnographicteamsshouldbecomposedofbothexperiencedethnographersanddevelopers<br />Prior trustrelationshipanddomainexperienceisbeneficialtocompensateforshortness<br />Decidecarefully on thetime period<br />Design processes should make productive use of narratives <br />communicate efficiently experiences made during the ethnographic research<br />narratives should be preferred over formal models or descriptions. <br />
  15. 15. Outlook & Contact<br />MATURE IP – http://mature-ip.eu<br />Identifyingandovercomingbarrierstoknowledgematuring in organizations<br />Christine Kunzmann<br />Researcher @ FZI <br />andKompetenzorientierte Personalentwicklung<br />http://kompetenzen-gestalten.de<br />contact@christine-kunzmann.de<br />Andreas Schmidt<br />Department Manager <br />Scientific CoordinatorMATURE<br />FZI Research Center for Information Technologies<br />andreas.schmidt@fzi.de<br />http://andreas.schmidt.name<br />

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