Most inspiring and memorable advertising campaigns of 2015. www.mediafeed.pl

2. Petit Bateau: The Mini Factory1
Photo: fubiz.net
The first global campaign since 2010 of the French kids clothing brand is bursting with youthful play. It reminds you that kids
threads are far more like army fatigues than exclusive costumes, and so, have to be durable enough to stand constant testing.

3. Tesla Motors: Fireflies2
Photo: vimeo.com
Tesla doesn't like to spend too much on their marketing (really though, do they even have to?), so how about a ready-made
spot delivered by their loyal fanbase? A very realistic video, although developed entirely using digital technologies. Oh well,
Volkswagen probably can't expect to receive such a gift.

4. H&M: David Beckham + Kevin Hart3
Photo: hyperbeast.com
H&M is trying to find out whether the soccer superstar already has a worthy doppelganger.The latter is played by the actor
and comedian Kevin Hart.The ad is engaging and funny from start to finish, for the entire 6 minutes.This shows that long
video formats can also do their job even if they aren't action-packed.

5. Scrabble: Anagram Lovers4
Photo: youtube.com
A love story told using anagrams.There are very few brands that could successfully use this kind of narrative, being so close
to its core product, which is obviously Scrabble. As stated by Mattel, employing the idea of anagrams is a gesture
acknowledging high IQ levels of Scrabble enthusiasts.Thank you very much!

6. Cycling Canada: Hop On Canada5
This Canadian project promoting cycling is among the most well-crafted and comprehensive I've seen. Of course, the sheer
idea of advocating such an initiative deserves an applause, however, you also have to appreciate the campaign's main spot
which is something you haven't seen yet.The official website is also great (hoponcanada.ca).

7. Allegro: What do you need to complete your life?6
The campaign by the biggest Polish auctioning site neatly reminds you about the things that really matter in life. Is it a
beautiful, sterile home interior, or a home full of family love? One of the best Polish ads in 2015, founded on deep values.
Photo: vimeo.com

8. Honda: A Stop Motion Brand Story7
This spot has set a new standard when it comes to brand-based storytelling.The entire thing has been created using over
3,000 hand-drawn pictures in stop motion. Show and tell without talking too much.
Photo: creativereview.com

9. War Child UK: Protecting Children In War8
A unique and very realistic portrayal of the suffering of defenseless children from countries ravaged by armed conflicts.
A strong, maybe even brutal message, which is nevertheless only a glimpse of what these very young war victims have to
endure daily all around the globe.
Photo: flipboard.com

10. Emirates: Hello Jetman9
A spectacular and awe-inspiring spot by the Dubai-based airlines, who boast, among others, the biggest plane purchase
(worth $99 bln) in the history of civil aviation.The video was shot a mile in the air, and the preparations of the airborne
formation took over 3 months. Make sure you watch the making of vid too.
Photo: youtube.com

11. Nike: Short a Guy10
In this campaign, Nike came up with an excellent way to display their wide range of sports gear for various disciplines in
under 2 minutes.Without even saying much about the product display, this dynamic ad is simply an eye candy.
Photo: slamonline.com

12. Mercedes-Benz: Mountain Rescuer11
For years, Mercedes has been supporting GOPR - the Polish MountainVolunteer Search and Rescue organization.Within the
scope of cooperation, each unit receives a vehicle for their local operations.The BBDOWarszawa agency has developed an ad
involving the provision of another 8 vehicles to GOPR.
Photo: menadzerfloty.pl

13. Ad Council: Jacob's Story12
Autism is one of the fastest growing children's developmental disorder in the world.The Ad Council campaign draws
attention to the problem and employs POV storytelling to urge parents to watch their little ones' behavior more closely.
The project also provides expert knowledge on early detection of autism.
Photo: adweek.com

14. Sony: Test the power of MHC-V7D13
This isn't your average campaign because it actually is a nonstandard test of a SONY speaker, whose visual result has
naturally become an ad for the product.With that being said, no one in 2015 has managed to visualize sound in a more
spectacular way.
Photo: irishtechnews.net

15. Team SKY: Oh Watt A Wonderful Christmas!14
A Christmas neon powered by legs of cyclists from the professional SKY team is in my opinion the most creative idea for
a holiday season vid. Moreover, Pinarello, who sponsor the team, gained very natural brand exposure. It may be the case,
that this selection was a bit biased, considering to my passion for cycling.
Photo: Team SKY

16. Gillette Venus Swirl: #MovesLikeNoOther15
The ad was shot entirely underwater and stars Gana Maximova, the swimming coach and olympic gold medalist.The camera
operator was a member of the BBC who specializes in nature documentaries shot under water. 2 days of work resulted in 6
hours of sensual stuff.This is how much Maximova spent under water. Holding her breath.
Photo: youtube.com

17. Delta Airlines: On The Road16
If you have travelled a bit in your life, you'll know what the lead character in this ad goes through. Sooner or later, we all end
up in an unfamiliar place, thinking we'd rather be boarding a plane headed home. Isn't that true?
Photo: vimeocdn.com

18. DC Shoes: Robbie Maddison’s Pipe Dream17
The dream of an Australian stunt biker, who wanted to catch the wave while riding a motorcycle became a reality after two
(!) years of preparations, including tech modifications of equipment and constant attempts to ride monstrous waves.This is
a breathtaking project that has been watched worldwide.
Photo: hexskin.com

19. The North Face: Never Stop Exploring18
This beautifully executed campaign of the popular outdoor gear brand strives to trigger the part of our being that longs for
adventure, spontaneous escapes and discovering previously uncharted grounds. It hits the nail on the head with everyone
who considers their life to be one, great adventure.The campaign conveys the brand spirit well and remains consistent with
its other ads.
Photo: neverstopexploring.com

20. Hyundai: A Message To Space19
Motor companies love to take it to the next level with their campaigns.The Hyundai Genesis ad was no exception to this.
The story of Stephanie, who misses her astronaut dad working at the International Space Station, found a happy ending.
The ingenious message has been recognized as the "The largest tire track image”and entered into the GuinnessWorld Records
book.
Photo: fasttocreate.com

21. Adidas: A There Will Be Haters20
Photo: adamnoteve.net
A standout Adidas campaign featuring the leading athletes sponsored by the brand as recipients of hate speech coming from
the opponent team fans. A controversial campaign whose format and pop culture references have sat well with expectations
of the online audience.

22. @adamprzezdziek