Social media basic for nonprofits

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Social Media Overview for Non-Profits presented at Arizona Western College SBDC in collaboration with Yuma Private Industry Council (YPIC).

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  • Allan,

    Nice job on the presentation. Looking forward to next weeks. Good luck at Goggle

    Bob
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Social media basic for nonprofits

  1. 1. Social Media Basics for Nonprofits <ul><li>Presented by </li></ul><ul><li>@alanpruitt </li></ul><ul><li>Business Analyst </li></ul><ul><li>@ AWC Small Business Development Center </li></ul>http://www.flickr.com/photos/batega/1596898776/
  2. 2. <ul><li>What Do YOU Want to Get </li></ul><ul><li>Out of This Class? </li></ul>
  3. 3. Listen
  4. 4. Powerful Tool For Good
  5. 5. Power of Social Media <ul><li>Be a super hero for your cause </li></ul><ul><li>Create real connections with real people </li></ul><ul><li>Confront misinformation and negative chatter head-on </li></ul><ul><li>Most of it is free, granted it takes time , but it's free! </li></ul>
  6. 6. Power of Social Media <ul><li>It’s a new avenue to raise advocacy, awareness and funds </li></ul><ul><li>Answer questions/increase customer service </li></ul><ul><li>Have real conversations across time/space boundaries </li></ul><ul><li>Information sharing </li></ul>
  7. 7. Take Time to Plan
  8. 8. Share the Love <ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Audience </li></ul><ul><li>Content Focus </li></ul><ul><li>Frequency </li></ul><ul><li>Responsible </li></ul><ul><li>Launch date </li></ul>
  9. 9. Pick Your Perfect Combo <ul><li>Facebook = Friend Builder </li></ul><ul><li>Twitter = Broadcast & Community Builder </li></ul><ul><li>YouTube = Broadcast Content to the World </li></ul><ul><li>Flickr = Photographs to Inspire </li></ul><ul><li>LinkedIn = Professional Connections </li></ul><ul><li>MySpace = Talk to Teens and Musicians </li></ul><ul><li>Blogs = Your own online newspaper </li></ul><ul><li>Social Bookmarking (Digg, Stumble) = Sharing information </li></ul>
  10. 10. Listen
  11. 11. Need Something to Say?
  12. 12. Keep talking… <ul><li>Share news articles </li></ul><ul><ul><li>Set up a Google Alert about your cause and share daily headlines </li></ul></ul><ul><ul><li>Share your organization's press releases and media coverage </li></ul></ul><ul><li>Use your website </li></ul><ul><ul><li>Link to teasers to pages on your website to entice people to read more about you </li></ul></ul><ul><li>Use content already created </li></ul><ul><ul><li>Brochures, photos, video, annual reports </li></ul></ul><ul><ul><li>Create separate updates for newsletter articles </li></ul></ul>
  13. 13. Yap, yap, yap… <ul><li>Correct misinformation </li></ul><ul><ul><li>Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information </li></ul></ul><ul><li>Event Ideas </li></ul><ul><ul><li>Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event </li></ul></ul><ul><ul><li>Meet-Up – Have your online community meet offline at a restaurant or small venue </li></ul></ul><ul><ul><li>Offer social media friend only offers or fundraisers </li></ul></ul>
  14. 14. Chatty Cathy <ul><li>Customer Service </li></ul><ul><ul><li>Ask followers to let you know when they have great or bad customer service </li></ul></ul><ul><ul><li>Make sure you RESPOND to these quickly </li></ul></ul><ul><li>Encourage supporters </li></ul><ul><ul><li>Reply users who are talking about your cause </li></ul></ul><ul><li>Be a real person & have fun </li></ul><ul><li>Interact, interact, interact </li></ul><ul><li>Monitor your cause via HootSuite or TweetDeck </li></ul>
  15. 15. Superhero Tool - HootSuite <ul><li>Website to do Facebook, Twitter, Blog Updates </li></ul><ul><li>Update Scheduling </li></ul><ul><li>URL shortener </li></ul><ul><li>Track click-thru </li></ul><ul><li>Update from multiple accounts individually or aggregate </li></ul><ul><li>Live search to engage in conversations and find new accounts to follow </li></ul>
  16. 16. <ul><li>@ Reply </li></ul><ul><ul><li>Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list. </li></ul></ul><ul><li>Fan Page – </li></ul><ul><li>http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165 </li></ul><ul><li>Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049 </li></ul><ul><li>Pieces of Flair - http://www.facebook.com/dawn.a.crawford#!/apps/application.php?id=3396043540&ref=search&sid=625642620.3800128674..1 </li></ul><ul><li>Mascot profiles </li></ul><ul><li>http://www.facebook.com/nesslie.lives </li></ul>
  17. 17. <ul><li>Build a community around your cause </li></ul><ul><li>Be a real person! </li></ul><ul><li>Photo sharing </li></ul><ul><ul><li>Twit Pic – http://www.twitpic.com </li></ul></ul><ul><ul><li>5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images / </li></ul></ul><ul><li>Video sharing </li></ul><ul><ul><li>Twit Vid – http://vidly.com/?twitvid </li></ul></ul><ul><ul><li>5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter / </li></ul></ul>
  18. 18. Superhero Tool - TweetDeck <ul><li>Downloaded from Tweetdeck.com </li></ul><ul><li>Do live search on keywords about your cause </li></ul><ul><li>Monitor “competition” </li></ul><ul><li>Can retweet, reply and DM from this software </li></ul>
  19. 19. <ul><li>Make a profile for yourself with detail – great way to be a resource to other nonprofits </li></ul><ul><li>Create a group </li></ul><ul><ul><li>Allows supporters to connect professionally </li></ul></ul><ul><ul><li>Share media coverage and newsletter articles </li></ul></ul><ul><ul><li>GREAT idea for membership organizations </li></ul></ul><ul><li>Publicize events </li></ul><ul><li>Stalk donors, volunteers, future employees </li></ul>
  20. 20. Listen
  21. 21. Grow Your Community
  22. 22. Bringing More to the Flock <ul><li>Include your social media channels on your collateral – websites, brochures, newsletters, etc </li></ul><ul><li>Engage your followers regularly </li></ul><ul><li>It takes time – be patient and stay true to your cause and your community will grow </li></ul><ul><li>Do special friend or fundraising drives to increase your followers </li></ul>
  23. 23. Listen
  24. 24. Making It Work for Your Org
  25. 25. Engage in 20-Minutes a Day <ul><li>If you are short on time, you can schedule your updates to go out when you are not at your desk </li></ul><ul><li>Use your Google Alerts for headline updates </li></ul><ul><li>Respond to @ replies from the previous day </li></ul><ul><li>Check your monitoring application and respond to users with more information or encouragement </li></ul><ul><ul><li>HootSuite allows you to schedule your updates </li></ul></ul>
  26. 26. Team Updates <ul><li>Share the opportunity of maintaining your Twitter community with your staff and volunteers </li></ul><ul><li>Train different members of your staff & volunteers to update your accounts </li></ul><ul><li>Have them add updates throughout the day to your organization's accounts </li></ul><ul><li>Monitor their work and correct as needed </li></ul><ul><li>“ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/ </li></ul>
  27. 27. Spread It Out <ul><li>Use social media as a transitional tool between projects </li></ul><ul><li>Release creative energy </li></ul><ul><li>Enjoy engaging with your followers </li></ul>
  28. 28. Listen
  29. 29. Super Stars to Listen To
  30. 30. Listen To These Guys/Gals <ul><li>Beth’s NPO Social Media Blog – http://beth.typepad.com/ </li></ul><ul><li>Kivi’s NPO Communications Blog - http:// www.nonprofitmarketingguide.com /blog </li></ul><ul><li>Donor Power Blog - http:// www.donorpowerblog.com </li></ul><ul><li>Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/ </li></ul>
  31. 31. Listen To These Guys/Gals <ul><li>Arts = Think 360 Arts </li></ul><ul><ul><li>http://www.think360arts.org/ </li></ul></ul><ul><ul><li>http://twitter.com/Think360Arts </li></ul></ul><ul><ul><li>http://www.facebook.com/think360arts </li></ul></ul><ul><li>Human Services = Goodwill Industries of the Southern Piedmont </li></ul><ul><ul><li>http://www.goodwillsp.org/ </li></ul></ul><ul><ul><li>http://www.facebook.com/goodwillsp </li></ul></ul><ul><ul><li>http://twitter.com/goodwillsp </li></ul></ul><ul><ul><li>http://www.youtube.com/goodwillsp </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/goodwillsp </li></ul></ul><ul><li>Healthcare = Colorado Children’s Immunization Coalition </li></ul><ul><ul><li>http:// www.childrensimmunization.org </li></ul></ul><ul><ul><li>http:// www.twitter.com/immunizecokids </li></ul></ul><ul><ul><li>http:// www.facebook.com/immunizecokids </li></ul></ul><ul><ul><li>http:// www.youtube.com/user/immunizecokids </li></ul></ul><ul><li>Foundation = Triangle Gives Back from the Triangle Community Foundation </li></ul><ul><ul><li>http:// www.trianglegivesback.org </li></ul></ul>
  32. 32. What’s Next?
  33. 33. Make Sure It’s Working
  34. 34. Experiment
  35. 35. Fail Epically
  36. 39. Have FUN!
  37. 40. Thank YOU! <ul><li>Alan Pruitt </li></ul><ul><li>@alanpruitt </li></ul><ul><li>928-317-6151 </li></ul>

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