ESP.ED014#1: Welcome to this slidecast by ESP. This particular dipstick is about the Sony Vaio and its competitors.
Sony Vaio ESP
EAVESDROP DIPSTICK #014 Sony Vaio ESP eavesdrop.silhouette.perspective ESP.ED014
Eavesdropping on conversations about the Sony Vaio SAMPLE EAVESDROP REPORT Laptops > Sony Vaio > Overall Scorecard ESP.ED014 Customer Service Brand Name Security Ports/Slots User Friendliness Value Usage Software Hardware Features Performance Connectivity Ergonomics To create a customer value scorecard for the Sony Vaio Challenge <ul><li>Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including </li></ul><ul><ul><li>Building Domain knowledge dependent lexicons </li></ul></ul><ul><ul><li>Classification of dimensions (Performance, Features, Hardware, Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service) </li></ul></ul><ul><li>Analysis included competitive analysis (feature wise comparison across other popular laptop brands) </li></ul>Solution <ul><li>The Sony Vaio Customer Service, User Friendliness and Software issues. </li></ul><ul><li>Specific feedback included </li></ul><ul><ul><li>Improve design and ergonomics to make it user-friendly and not just slick & stylish </li></ul></ul><ul><ul><li>Eliminate un-necessary applications which come with the software </li></ul></ul>Take Aways
Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED014 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
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