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Jean Baudrillard


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Jean Baudrillard's Philosophy about the "Death of the Real"

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Jean Baudrillard

  1. 1. To our loyal Elite customers:We are giving you FREE surfingtime!!--to be utilized sa period ra gyudni Sir Galleon.To those who are badlyinterested, please fall in aLOOOOOOOOOOOOOOOOONGSTRAIGHTLINE.OKeh? -The Management-
  3. 3. Admit it. You are convinced that this actually happens.You somehow dream of having the same luck likeMaya’s. Nuh?
  4. 4. Uponhearing aboutthe plane crash,what comes intoyour mind? Let me guess.
  6. 6. If we are right in the previousslides, then we have the honor toaccuse you as……. MURDERERS CRIMINALS KILLERS Of the REAL.
  7. 7. CASE NO. 09175759497 People of the Philippines VS. Juan de Elite For: Attempted Homicide Victim: Reality Accuser: The Reporters Lawyer: Jean BaudrillardCourt Stenographer: (brings the Bible) Please raise your right hand while touching theHoly Book and repeat after me. Ok? I, state your name, promise to say the truth and nothing but the truth. So,help me God not to lie.Jean Baudrillard: Way back 1980s and 90s, I turned away in a large degree from Marxismand structuralism to post-structuralism. I became the high priest of postmodern culture,turning toward an extreme version of McLuhans communications theory - I wasfascinated by how media affect our perception of reality and the world. I concluded thatin the postmodern media-laden condition, we experience something called "the deathof the real“ (hear the ECHO effect): we live our lives in the realm of hyperreality,connecting more and more deeply to things like television sitcoms, music videos, virtualreality games, or Disneyland, things that merely simulate reality.
  8. 8. Juan de Elite: AAhaaaa!Jean Baudrillard:I continued the theme of cool seduction in my book The Ecstasy ofCommunication (1988 in translation). Here I, discuss how we surrender ourselves inan "ecstasy of communication," to the seductive power of the mass media -television, ads, films, magazines, and newspapers (though I am an avid film fan). Theluminous eyes of television and computer screens penetrate into our privates spacesin an ecstatic and obscene way - our secrets disappear, and the images we consumebecome more and more pornographic.
  9. 9. Prosecutor:Before the Gulf War of 1991, Baudrillard wrote an article in Libération in which heclaimed that the war wouldnt take place. Afterwards, he claimed that it hadnt takenplace, for the Western audience was aware of it only as a series of hyperreal images onour TV screens. There was no real enemy - Saddam Hussein was a former US ally in theMiddle East - and the outcome was entirely predictable. So despite the horrible loss oflife (mostly on the Iraqi side), the war was at best a hyperreal war. Baudrillards work inthe 1990s continued to focus on this theme of the hyperreality of postmodern culture,his writing becoming more disjointed and aphoristic (perhaps echoing Nietzschesstyle). He reverses course somewhat in his short work The Spirit of Terrorism (2003revised edition), calling the attack on the Twin Towers "the mother of all events" thatthe disenfranchised of the world secretly fantasized about. Yet the American militaryresponse to 9/11 was yet another pseudo-event, yet another voyage into the (Afghan)desert of the real.
  10. 10. Jean Baudrillard: The term "simulacrum" goes all the way back to Plato, who used it to describe afalse copy of something. Baudrillard has built his whole post-1970s theory of media effectsand culture around his own notion of the simulacrum. He argues that in a postmodernculture dominated by TV, films, news media, and the Internet, the whole idea of a true or afalse copy of something has been destroyed: all we have now are simulations ofreality, which arent any more or less "real" than the reality they simulate.Jean Baudrillard: With the evidences, writings, and studies that I’ve made over the years, Ihave the honor to accuse you, members of the class of murdering and killing reality withyour hypocrisy and your intolerable enthusiasm over radio, TV, newspaper, and the massmedia.Juan de Elite: I was just (insert stammering tounge) carried away. Gwapo man gyud ka-ayu siPapa Chen nya ma-ayu pa gyud mupakilig si Daniel sa Walang Hanggan. Buntis man di-ay siKatarina nu? Unsa kaha’y mahitabu karun’g gabi-i. Mutan-aw gyud ku!Court Judge: I have now heard arguments of both sides in the case of Attempted Homicideagainst Juan de Elite. I must now decide. I have proven beyond reasonable doubt that thedefendants are guilty of this charge. The raised promo earlier by Portal shall be forfeited andthe members of this class shall not enjoy the promo.Case closed. (duk-duk the mortar and pestle/little hammer of the judge)
  11. 11. Meet the Lawyer…
  12. 12. Biography• Born in Reims Northeastern France• July 27, 1929• Grandparents : Peasants• Parents: Civil Servants• First of the family to attend university• Studied German language, literature ,and Sociology then later became a teacher
  13. 13. • 1970’ first trip to USA bought a camera then later became a photographer• Considered as an intellectual celebrity through his published books : > The Consumer Society: Myths and Structures (1970) > For a Critique of the Political Economy of the Sign (1972) > Forget Foucault (1977) > The Ecstasy of Communication (1987) > Simulacra and Simulation (1981)