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Stitch fix-

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When Katrina Lake applied to Harvard's MBA program, she wrote her application essay about an entrepreneurial aspiration she had: to create a business that applied data and recommendation algorithms to the retail shopping experience. During her second year of business school in late 2010, Lake began testing that idea by having friends fill out style-preference surveys and picking out clothes for them based on their answers. This one-person, low-budget operation would go on to become Stitch Fix, the mail subscription service that combines high-tech analytics and personal stylists to send women clothes they'll love.

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Stitch fix-

  1. 1. “TO CREATE A BUSINESS THAT APPLIED DATA AND RECOMMENDATION ALGORITHMS TO THE RETAIL SHOPPING EXPERIENCE.” By April Joy B. Himongon
  2. 2. When Data Analytics Meet Fashion
  3. 3.  Stitch Fix is the marriage of the convenience of shopping online with the elements of brick-and-mortar shopping that people enjoy.  Stitch Fix has come a long way since the days when Lake was running around purchasing and returning clothes from retail stores and boutiques.  Traditional marketing hasn't been a part of its strategy
  4. 4. The way Stitch Fix works is actually quite simple. -Women who sign up for the service are asked to fill out a style profile that includes their :  clothing sizes,  favorite styles,  fit preferences,  price range, and  some aspects of their personal lifestyle.
  5. 5. 1. Fill out your Style Profile 2. Pick the date you’d like to receive your Fix 3. Try everything on in the comfort of your home
  6. 6. 4. Buy what you like and return the rest 5. Tell us what you think!
  7. 7. "Investing in good people is unbelievably critical," she said. "No matter how amazing of an idea you have, you can't do everything yourself. You need a team early on that can grow at a pace that you need them to grow."
  8. 8. QUESTION? Stitch Fix: When Data Analytics Meet Fashion

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