Powerhouse Posting Process

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Walk through of the Powerhouse Posting Process by April Holle of Made Better Studio.

The Powerhouse Posting Process is an easy and quick way to define, create, and share impactful content that connects your business goals with your audience and best of all: impacts your bottom line.

If you would like help tailoring the Powerhouse Posting Process to your online communications and online marketing, Made Better Studio can help! April provides a expert-guided 8 lesson online marketing course full of video content and interactive worksheets to help you define, create, and share online content - connecting your goals + your audience to impact your bottom line.

Pre-enrollment for the online version of the Powerhouse Posting Process is now open. For $25 you can pre-order your spot - all 8 expert-led lessons with homework + expert feedback - learn more or order now: http://www.madebetterstudio.com/product/powerhouse-posting-process/

Resources mentioned during the talk can be found here:
http://www.madebetterstudio.com/speaking/powerhouse-posting-process-talk-chandler-arizona-wordpress-meetup/

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Powerhouse Posting Process

  1. 1. Powerhouse Posting Process An easy and quick way to define, create, and share impactful content that connects your business goals with your audience and best of all: impacts your bottom line. madebetterstudio.com
  2. 2. madebetterstudio.com April Holle april@madebetterstudio.com @madebetter @aprilholle Who am I? Introduction
  3. 3. Who are you? Introduction madebetterstudio.com
  4. 4. madebetterstudio.com Why is regular, impactful communication so important? 1 2 3STEP STEP STEP Introduction
  5. 5. Introduction madebetterstudio.com
  6. 6. madebetterstudio.com to invoke the right response. providing the right info at the right time Effective communication is... Introduction
  7. 7. madebetterstudio.com Myth: hard and laborious planing and providing communication is Introduction
  8. 8. madebetterstudio.com image courtesy of Made Movement Introduction
  9. 9. madebetterstudio.comIntroduction
  10. 10. Powerhouse Posting Process ‣ The Why - Vision > Purpose > Mission > Goals > Blog? ‣ Your Audience - Who do you connect with and serve? ‣ Your Topics - What do you have to say? ‣ Regularity & Timing - Consistency helps! ‣ The Actual Content - Create with intention & impact. ‣ Promoting - Share what you have to offer. Introduction madebetterstudio.com
  11. 11. The Why madebetterstudio.com
  12. 12. madebetterstudio.com The why questions... ✓Why do you create? ✓How is what you’re creating connected to your larger goals? ✓How can you measure these connections? The Why
  13. 13. Connecting With Your Audiences Your Audience madebetterstudio.com
  14. 14. “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person- and write to that one.” ― John Steinbeck Your Audience madebetterstudio.com
  15. 15. madebetterstudio.com Audience questions... ✓Who are you talking to? ✓Where do they hang out? ✓Where do they find value in your offering? ✓What’s in it for them? Your Audience
  16. 16. madebetterstudio.com Creating meaningful content... topic by topic. ✓What is useful? ✓What topics are they going to want to hear about? ✓What are they searching for? ✓Are there time sensitive things? Your Topics
  17. 17. madebetterstudio.comYour Topics
  18. 18. ‣ Think of all the things you do... how can you share the story of: ‣ What you’re working on ‣ Goals and Impacts (statuses, checkins) ‣ General Education - FAQs ‣ General Awareness ‣ Event Updates/Recaps ‣ What you need help with, how others can help Your Topics Content Topics madebetterstudio.com
  19. 19. madebetterstudio.com Timing questions... ✓How often do you want to create new content? ✓How often can you realistically create new content? ✓When’s the right time to post new content? Regularity & Timing
  20. 20. Yearly & Quarterly Planning Regularity & Timing madebetterstudio.com
  21. 21. Quarterly Topic Calendar AugJul Sept madebetterstudio.comRegularity & Timing
  22. 22. Quarterly Topic Calendar AugJul Sept Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 madebetterstudio.comRegularity & Timing
  23. 23. Quarterly Topic Calendar AugJul Sept Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 NovOct Dec Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 FebJan Mar Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 MayApr Jun Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 madebetterstudio.comRegularity & Timing
  24. 24. Quarterly Topic Calendar AugJul Sept Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 NovOct Dec Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 FebJan Mar Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 MayApr Jun Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 madebetterstudio.com Create 60Topics a Year! Regularity & Timing
  25. 25. Monthly Planning Regularity & Timing madebetterstudio.com
  26. 26. ‣ For each topic in a particular month... ‣ Revisit... ‣ What goal is this connected to? ‣ Who are we speaking to? ‣ Come up with a working title ‣ Come up with 3-5 points you want to make ‣ Who’s responsible for creating it? ‣ When is it due? Monthly Planning Regularity & Timing madebetterstudio.com
  27. 27. madebetterstudio.comRegularity & Timing
  28. 28. madebetterstudio.comThe Actual Content Creating the Actual Content
  29. 29. ‣ Review your topic and outline ‣ Write a rough draft ‣ Review it with fresh eyes (or get someone else to review it) ‣ Include keywords, images or video when possible ‣ Add these new content pieces to your website ‣ You can always pre-date! The Actual Content Taking it one step at a time... madebetterstudio.com
  30. 30. Storytelling The Actual Content madebetterstudio.com
  31. 31. The Actual Content madebetterstudio.com
  32. 32. But stories touch our hearts. Data satisfies the analytical parts of our brains. The Actual Content madebetterstudio.com
  33. 33. madebetterstudio.com Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience. - Dale Carnegie Photo Credit: Rick Wiley, Arizona Daily Star 2011 The Actual Content
  34. 34. Promoting madebetterstudio.com
  35. 35. Sharing on Social Media ‣ Once your “top five hit list” content items are on your website, you’ll want to share these items through your social media channels ‣ Take your “top 5 hit list” for the month - share once a week on each social media channel about one of the 5 topics you covered this month ‣ Include the link to your website’s new content to bring traffic back to the original content you created ‣ Include keywords, video or image content in your posts when relevant Promoting madebetterstudio.com
  36. 36. Promoting madebetterstudio.com Facebook Twitter
  37. 37. Bonus: Email Newsletter! Take all monthly topics and create a short synopsis with links back to the website for full content Promoting madebetterstudio.com
  38. 38. madebetterstudio.com use key search terms in website content drives traffic to website cross-linking social outreach to allow users to connect as they like with org allow users to signup for e-newsletter cross-linking social outreach to allow users to connect as they like with org promote e-newsletter signup each send out to increase connectedness use e-newsletter to bring the discussion & interest back to the website use social media outreach to bring the discussion & interest back to the website Promoting
  39. 39. madebetterstudio.com Big Picture Connections Promoting
  40. 40. Powerhouse Posting Process ‣ The Why - Vision > Purpose > Mission > Goals > Blog? ‣ Your Audience - Who do you connect with and serve? ‣ Your Topics - What do you have to say? ‣ Regularity & Timing - Consistency helps! ‣ The Actual Content - Create with intention & impact. ‣ Promoting - Share what you have to offer. Wrapping It Up madebetterstudio.com
  41. 41. Questions? Wrapping It Up madebetterstudio.com
  42. 42. madebetterstudio.com April Holle april@madebetterstudio.com @madebetter @aprilholle Thanks! Learn more & signup for upcoming online step-by-step course at: madebetterstudio.com/powerhouse-process $35 Regular Price - $25 Intro Offer - $20 WP Arizona Offer - $0 Beta Tester Offer Stay In Touch... Wrapping It Up

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