Walk through of the Powerhouse Posting Process by April Holle of Made Better Studio. The Powerhouse Posting Process is an easy and quick way to define, create, and share impactful content that connects your business goals with your audience and best of all: impacts your bottom line. If you would like help tailoring the Powerhouse Posting Process to your online communications and online marketing, Made Better Studio can help! April provides a expert-guided 8 lesson online marketing course full of video content and interactive worksheets to help you define, create, and share online content - connecting your goals + your audience to impact your bottom line. Pre-enrollment for the online version of the Powerhouse Posting Process is now open. For $25 you can pre-order your spot - all 8 expert-led lessons with homework + expert feedback - learn more or order now: http://www.madebetterstudio.com/product/powerhouse-posting-process/ Resources mentioned during the talk can be found here: http://www.madebetterstudio.com/speaking/powerhouse-posting-process-talk-chandler-arizona-wordpress-meetup/

1. Powerhouse
Posting Process
An easy and quick way to define, create, and share
impactful content that connects your business goals with
your audience and best of all: impacts your bottom line.
madebetterstudio.com

2. madebetterstudio.com
April Holle
april@madebetterstudio.com
@madebetter
@aprilholle
Who am I?
Introduction

3. Who are you?
Introduction madebetterstudio.com

4. madebetterstudio.com
Why is regular, impactful
communication so important?
1
2
3STEP
STEP
STEP
Introduction

5. Introduction madebetterstudio.com

6. madebetterstudio.com
to invoke the right response.
providing the right info
at the right time
Effective communication is...
Introduction

7. madebetterstudio.com
Myth:
hard and
laborious
planing and providing communication is
Introduction

8. madebetterstudio.com
image courtesy of Made Movement
Introduction

9. madebetterstudio.comIntroduction

10. Powerhouse Posting Process
‣ The Why - Vision > Purpose > Mission > Goals > Blog?
‣ Your Audience - Who do you connect with and serve?
‣ Your Topics - What do you have to say?
‣ Regularity & Timing - Consistency helps!
‣ The Actual Content - Create with intention & impact.
‣ Promoting - Share what you have to offer.
Introduction madebetterstudio.com

11. The Why madebetterstudio.com

12. madebetterstudio.com
The why questions...
✓Why do you create?
✓How is what you’re creating
connected to your larger goals?
✓How can you measure these
connections?
The Why

13. Connecting With Your Audiences
Your Audience madebetterstudio.com

14. “Your audience is one single
reader. I have found that
sometimes it helps to pick out
one person-a real person you
know, or an imagined person-
and write to that one.”
― John Steinbeck
Your Audience madebetterstudio.com

15. madebetterstudio.com
Audience questions...
✓Who are you talking to?
✓Where do they hang out?
✓Where do they find value in
your offering?
✓What’s in it for them?
Your Audience

16. madebetterstudio.com
Creating meaningful content...
topic by topic.
✓What is useful?
✓What topics are they going to want
to hear about?
✓What are they searching for?
✓Are there time sensitive things?
Your Topics

17. madebetterstudio.comYour Topics

18. ‣ Think of all the things you do... how can you share the story of:
‣ What you’re working on
‣ Goals and Impacts (statuses, checkins)
‣ General Education - FAQs
‣ General Awareness
‣ Event Updates/Recaps
‣ What you need help with, how others can help
Your Topics
Content Topics
madebetterstudio.com

19. madebetterstudio.com
Timing questions...
✓How often do you want to
create new content?
✓How often can you realistically
create new content?
✓When’s the right time to post
new content?
Regularity & Timing

20. Yearly & Quarterly Planning
Regularity & Timing madebetterstudio.com

21. Quarterly Topic Calendar
AugJul Sept
madebetterstudio.comRegularity & Timing

22. Quarterly Topic Calendar
AugJul Sept
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
madebetterstudio.comRegularity & Timing

23. Quarterly Topic Calendar
AugJul Sept
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
NovOct Dec
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
FebJan Mar
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
MayApr Jun
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
madebetterstudio.comRegularity & Timing

24. Quarterly Topic Calendar
AugJul Sept
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
NovOct Dec
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
FebJan Mar
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
MayApr Jun
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
madebetterstudio.com
Create
60Topics a Year!
Regularity & Timing

25. Monthly Planning
Regularity & Timing madebetterstudio.com

26. ‣ For each topic in a particular month...
‣ Revisit...
‣ What goal is this connected to?
‣ Who are we speaking to?
‣ Come up with a working title
‣ Come up with 3-5 points you want to make
‣ Who’s responsible for creating it?
‣ When is it due?
Monthly Planning
Regularity & Timing madebetterstudio.com

27. madebetterstudio.comRegularity & Timing

28. madebetterstudio.comThe Actual Content
Creating the Actual Content

29. ‣ Review your topic and outline
‣ Write a rough draft
‣ Review it with fresh eyes
(or get someone else to review it)
‣ Include keywords, images or video when possible
‣ Add these new content pieces to your website
‣ You can always pre-date!
The Actual Content
Taking it one step at a time...
madebetterstudio.com

30. Storytelling
The Actual Content madebetterstudio.com

31. The Actual Content madebetterstudio.com

32. But stories touch our hearts.
Data satisfies the analytical parts of our brains.
The Actual Content madebetterstudio.com

33. madebetterstudio.com
Your purpose is to
make your audience
see what you saw,
hear what you heard,
feel what you felt.
Relevant detail,
couched in concrete,
colorful language,
is the best way to
recreate the incident as
it happened and to
picture it for the
audience.
- Dale Carnegie
Photo Credit: Rick Wiley, Arizona Daily Star 2011
The Actual Content

34. Promoting madebetterstudio.com

35. Sharing on Social Media
‣ Once your “top five hit list” content items are on your
website, you’ll want to share these items through your
social media channels
‣ Take your “top 5 hit list” for the month - share once a
week on each social media channel about one of the 5
topics you covered this month
‣ Include the link to your website’s new content to bring
traffic back to the original content you created
‣ Include keywords, video or image content in your posts
when relevant
Promoting madebetterstudio.com

36. Promoting madebetterstudio.com
Facebook
Twitter

37. Bonus: Email Newsletter!
Take all monthly
topics and create a
short synopsis with
links back to the
website for full content
Promoting madebetterstudio.com

38. madebetterstudio.com
use key search terms in
website content
drives traffic to website
cross-linking
social outreach to
allow users to connect
as they like with org
allow users to
signup for e-newsletter
cross-linking
social outreach to
allow users to connect
as they like with org
promote
e-newsletter signup
each send out to
increase connectedness
use e-newsletter to
bring the discussion & interest
back to the website
use social media outreach
to bring the discussion & interest
back to the website
Promoting

39. madebetterstudio.com
Big
Picture
Connections
Promoting

40. Powerhouse Posting Process
‣ The Why - Vision > Purpose > Mission > Goals > Blog?
‣ Your Audience - Who do you connect with and serve?
‣ Your Topics - What do you have to say?
‣ Regularity & Timing - Consistency helps!
‣ The Actual Content - Create with intention & impact.
‣ Promoting - Share what you have to offer.
Wrapping It Up madebetterstudio.com

41. Questions?
Wrapping It Up madebetterstudio.com

42. madebetterstudio.com
April Holle
april@madebetterstudio.com
@madebetter
@aprilholle
Thanks!
Learn more & signup for upcoming online step-by-step course at:
madebetterstudio.com/powerhouse-process
$35 Regular Price - $25 Intro Offer - $20 WP Arizona Offer - $0 Beta Tester Offer
Stay In Touch...
Wrapping It Up