Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Guide Each Customer to Success
Who: Account ManagerGoal: Convert Free Trials to Paying CustomersCONFIDENTIAL
No    Yes to a Trial                 Paying                     Evaluation                                  CustomerCONFID...
CONFIDENTIAL
No                     Low Evaluator Engagement                     Visited infrequently                     Created few d...
Focus where impact is the highest CONFIDENTIAL
Use Apptegic to prioritize customers on which to focus:  Use cases analyzed CONFIDENTIAL
Use Apptegic to respond appropriately In Person or By Email  Hi Karl,                                  Send a personalized...
CONFIDENTIAL
Guide Each Customer to Success
Upcoming SlideShare
Loading in …5
×

Tools For Free to Paid

527 views

Published on

If freemium or free trials are an important part of your customer acquisition process, then you need the right tools to maximize your conversions from free to paid.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Tools For Free to Paid

  1. 1. Guide Each Customer to Success
  2. 2. Who: Account ManagerGoal: Convert Free Trials to Paying CustomersCONFIDENTIAL
  3. 3. No Yes to a Trial Paying Evaluation CustomerCONFIDENTIAL
  4. 4. CONFIDENTIAL
  5. 5. No Low Evaluator Engagement Visited infrequently Created few documents Did not collaborate Used spreadsheet only Yes to a Trial Paying Customer High Engagement Visited frequently. Did setup. Created many documents Collaborated frequently Used spreadsheet & docsCONFIDENTIAL
  6. 6. Focus where impact is the highest CONFIDENTIAL
  7. 7. Use Apptegic to prioritize customers on which to focus: Use cases analyzed CONFIDENTIAL
  8. 8. Use Apptegic to respond appropriately In Person or By Email Hi Karl, Send a personalized message Thanks for using our application. In App, In Real-Time It looks like you haven’t used this key feature yet. This well-known company has gotten 10% improvement from using that feature. Read about it here. Best, Company CONFIDENTIAL
  9. 9. CONFIDENTIAL
  10. 10. Guide Each Customer to Success

×