We collected data on hundreds of coins, with dozens of variables, looking for what makes coins on Ebay sell faster, and for more money. We've uncovered 5 data-backed selling strategies which we share here. These strategies can make you thousands, if you follow the data. Will you?

1. SELLING COINS ON EBAY: A CASE STUDY

2. ABOUT THE STUDY
• Based on 200 coins with auctions ending within minutes of each other
• Data checked twice and verified
• Interpret however you’d like
Appstorechronicle.com

3. AUCTION STARTING PRICES
0%
20%
40%
60%
80%
100%
>$1 $0-1
Didn't Sell
Sold
Appstorechronicle.com

4. AUCTION STARTING PRICES
• Low Starting Bids Take Advantage of Psychological principles
• Pricing Psychology ($.99)
• Social Proof
• Items starting at $.99 often sell higher than items starting at $100
Appstorechronicle.com

5. CASE STUDY: 1909 UNCIRCULATED PENNY
• Book Value: Around $310
• Starting Price: 99 Cents
• Selling price: Well over $400
Appstorechronicle.com

6. BID COUNTS:
• What causes a high bid counts?
• Photo
• Auctioneer
• Starting Price
• Listing
Appstorechronicle.com

7. AUCTIONEERS
• Established accounts have a following
• Trusted sellers with feedback can get bid counts into the 30s. Unless your item is
exceptional, you can’t.
Appstorechronicle.com

8. BID COUNT: COLOR
• Background Color has a huge impact
• Black was the most successful
• Gives a premium feel
• Contrasts the coins
• Looks professional
Appstorechronicle.com

9. MOST SUCCESSFUL BACKGROUND COLORS
0
2
4
6
8
10
12
Average Bids
Average Bids
Appstorechronicle.com

10. COLOR ANALYSIS
• We excluded all 0 Bid Coins
• Surprisingly, Black outperformed even graded coins.
• Despite coin slips being good for care, they’re bad for the bid count
• White is by far the most commonly used, but ranks a mere 3rd
Appstorechronicle.com

11. OTHER PHOTO TIPS
• Closeups. Make sure we see the coin, and very little else
• High def. Even the cameras off of many smartphones can take better photos than some of
the ones listed. Take good photos if you want to make good money
• Pro Tip: Many computer scanners actually take decent coin pictures, in high definition
• Lighting: Make it even. Don’t be that guy with the weirdly lit coin. The more light, the
better. Unfortunately, this was just too subjective to test.
Appstorechronicle.com

12. MORE REASONS TO START LOW
• From our original data set, we picked the highs and lows
• Most expensive coin sold. $665. Starting price: 99 Cents
• Highest starting price: $783. Didn’t sell.
• Lowest starting price: $.01. Sold for $2.09. Pricing that low is not advisable.
• The majority of coins sold, starting at $.99, sold at, near, or beyond book value. The
majority of coins above that price didn’t sell at all. Don’t waste your life.
Appstorechronicle.com

13. BONUS: FREE SHIPPING
• Yes, that was a pun.
• Should you offer free shipping?
• We tested, with a new set of data.
• Coins with free shipping sell around 20% more often
• Higher conversions, but higher cost
• Better for higher-yield coins
• 80% of Low Yield Coins require paid shipping
• 43% of highest end coins require paid shipping
Appstorechronicle.com

14. GOT QUESTIONS? SHOOT US AN EMAIL
Visit our blog, at Appstorechronicle.com for more great tips
• Ask us your question here
• Hire us here